service syndication
DESCRIPTION
TMF Conference in 2008TRANSCRIPT
Copyright © TM Forum, 2008 All Rights Reserved.
Service Syndication Socket: Extending Service Delivery for defining service provider to service provider relationships
Michel Burger, Principal Architect Online Service, Microsoft
Leveraging Service Delivery frameworks for Service Syndication
Leveraging Service Delivery frameworks for Service Syndication
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Copyright © TM Forum, 2008 All Rights Reserved.
Call Control
Presence Location SMS
eBay PayPal
Amazon FedEx
Weather
Barnes & Noble
Napster
Fortune Cookie of the Day
American Express
Flight Tracker
Flight Tracker
MapPoint
IPTV Web Hosting
Office Live Meeting
Office Live
ESPN
Ring Tones MSNBC
CNN
Ticket Master
Music recognition
Network Control Layer
OS
S/B
SS
Billing
Support
Payment Order Handling
ContextMgmt
Service Catalog
Identity Mgmt
• Services Proliferation• Heterogeneous Environments
• Multiple Administrative Domains
• Asynchronous Event based• Loose Coupling
• Dynamic Aggregation
• Identity Management• Service Catalog
• Resource Management• Quality of Service
• Collaboration/Orchestration
Service Network
Layer
Service Network Control Layer
ResourceMgmt
Network Layer
The Services NetworkThe Services Network
2
Service levelMgmt
ProfileMgmt
ServiceLogic
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SDF Service
Functional
Consumer
Re
source
Expo
sure
LifecycleMgmt
Functional InterfaceThe consumer interface
Lifecycle Management Interface“Well Enabled Service” (WES)• Provisioning• Health / Service Assurance• SLA• Usage Data for Billing & BI
MetaData and Policy InformationHow to interact with and consume this Service
Microsoft Common Service DefinitionMicrosoft Common Service Definition
3
SDF Service Definition SDF Service Definition
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DirectDirect
Direct
ServiceProvider B
Service Provider A
ServiceProvider C
Syndicate On-board Syndicate On-board SyndicateOn-board
Order
Managem
ent
Care
Billing
Order
Managem
ent
Care
Billing
Order
Managem
ent
Care
Billing
On-board
Federate
On-board
Federate
On-board
Federate
Software Services can be either be federated ( ) or syndicated ( ) Software Services description includes*:
service models : Configuration, Health, Usage, SLA
business policies : Data (ex: Settlement), Business Services(ex:1rst, 2nd tier support), Identity (ex:
Federation/Synch), Brand , Feature, Re-Syndication, Upgrade/Update…
Software Services ( or ) and Support services ( ) can be internal or external
syndicator syndicateesyndicatorsyndicatee syndicatee syndicator
federatee
federator federatorfederator
federateefederatee
SaaS ISV SaaS ISVSaaS ISV
Customer CustomerCustomer
Business Support Services
Business Support Services
Business Support Services
Software service supply chainSoftware service supply chain
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Order
Managem
ent
Care
Direct
Scenario 1: Reselling a serviceScenario 1: Reselling a service
ServiceProvider
Service Provider
Syndicate On-board
On-board
Federate
Syndicatee Mail Service (power by MSFT) B
illing
Order
Managem
ent
Care
Billing
Depending of the Brand Level Agreement the experience can be Co-branded
Depending of the Brand Level Agreement the experience can be Co-branded
support.microsoft.com orsupport.synidcatee.microsoft.com
support.syniciatee.com
thick clientOr
thin client
exchangeonline.microsoft.com orexchangeonline.syndicatee.microsoft.com
Depending of the Brand Level Agreement the experience can be Co-branded
Mail Service
Syndicator Syndicatee
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Order
Managem
ent
Care
Direct
Scenario 2: Reselling with Value-add (using Service Assembly)Scenario 2: Reselling with Value-add (using Service Assembly)
ServiceProvider
Service Provider
Syndicate On-board
On-board
Federate
On-board
Federate
Small Business BundleB
illing
Order
Managem
ent
Care
Billing
Mail Service Syndicatee Service
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Software Services Supply ChainSoftware Services Supply Chain
DeliverSource Make
An element of the supply chain
“on-board” “assemble” “deliver”
Add value to the sourced services
(1) Configure (2) (Co)Brand(3) Package/Bundle(4) Mashup(5) Commercialize
(1) Direct(2) Syndicate
(1) Internal(2) External(3) Federated(4) Syndicated
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Services: Very
dependent on the
Saas Provider:
Telco
Pure Hoster
Government ….
Example: Microsoft
Live Service
Cloud Services
MMS
MSDN…
Example: Telcos
Network/SIP based
Real time/QOS driven
Telco Managed
Operation Support Services (OSS)
Process Driven
Representation of the Datacenter
resources
Network
Server
OS
Physical Resource Management
Resource Inventory
Fault Management
Server purposingOperation Support
Services
Data Center
Business Support Services
ServiceDelivery
Infrastructure
Services
Standardized interfaces for shared
semantics using web service technologies
(WS-*, Ws-Man,…)
Well Enabled Services (WES)
Normalized Interfaces (Based on standard
like TMF (eTOM, TAM, MTOSI, SID) for billing
OM, etc…
Anatomy of a Service ProviderAnatomy of a Service Provider
Service Deliver Infrastructure
Semantically Rich
Asynchronous event
driven assembly
Multi-administrative domain
Service Delivery
Service Assurance
Service Quality Management
Business Intelligence
Data entities that reside within and
are exchanged between systems
Subscription/
Account
Authn/Authz
Service Product
Customer
Identity
Physical PlaneSystems PlaneData Plane
Business Support
Services (BSS)
Process Driven
Integration between Application using
EAI/SOA technologies
Billing
Order management
Care Management (Customer/Partner)
Service Inventory
Product Catalog
Presentation Plane
Presentation Plane
Blended or Individual
Single Portal
Separate access to
specialized Portal
Multi or C
ross Devices
Self Service or Administrator
based
Users
- Admin
- End Users
Service
provider
Partner
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Business SupportServices
ServiceDelivery
Infrastructure
Services
Core Tenets Of a Service Delivery InfrastructureCore Tenets Of a Service Delivery Infrastructure
Service Delivery
ServiceAssembly
Service Catalog
Service Logic /Aggregation Logic
Identity Management
Profile Management
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Service Delivery as a Syndication SocketService Delivery as a Syndication Socket
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Operation Support
Services
Data Center
Business Support Services
ServiceDelivery
Infrastructure
ServicesSubscription/
Account
Authn/Authz
Service Product
Customer
Identity
Users
- Admin
- End Users
Service
provider
Partner
Operation Support
Services
Data Center
Business Support Services
ServiceDelivery
Infrastructure
ServicesSubscription/
Account
Authn/Authz
Service Product
Customer
Identity
Users
- Admin
- End Users
Service
provider
Partner
Operation Support
Services
Data Center
Business Support Services
Services
Service Delivery
Infrastructure
Subscription/
Account
Authn/Authz
Service Product
Customer
Identity
Users
- Admin
- End Users
Service
provider
Partner
Service Provider A
Service Provider B
Service Provider C
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Service Syndication Catalyst ExampleSyndicated Service Creation Scenario
Service Syndication Catalyst ExampleSyndicated Service Creation Scenario
Web Portal
MICROSOFT ONLINE SERVICE
SERVICE DELIVERY PLATFORM
Resource Management
Identity Management
Service Level Management
Profile Management
Session
Order Handling
SBE
Billing SBE
Live MeetingWES Service
Service Level (Data,
Business Services…)
MICROSOFT BUSINESS
Web Portal
TELEFONICA NETWORK OPERATIONS
TELEFONICA SERVICE OPERATIONS
TELEFONICA BUSINESS
TELEFONICA TECHNOLOGY AND SERVICES
Web PortalService Assurance Operator
ProductManager
Product Portfolio
Management
Personal Conferencing
Business ConferencingOrder Handling
Provisioning
Service Assurance
Service Level Monitoring
Service Health Events Monitoring
Agenda Service
Video On Demand Service
Product Manager View
Customer View
Operator View
Customer
C2
C3
C1
C4
C5
C6
C7
C9
C10
Service Catalog
Business Support Systems
Product Catalog
Service Catalog
Network Assurance
Service Path Monitoring
Faults and Performance Monitoring Service Assurance Operator
C8
Product Manager aggregates the new combined product from the Functional Interfaces
Provisioning processes aggregated from the Management Interfaces
End-to-End Service Assurance / QoS aggregated from the Service Assurance Interfaces
11
Copyright © TM Forum, 2008 All Rights Reserved.
For Additional Information:
Michel Burger, Principal Architect Online Services, [email protected]
Questions?
12