services for smartphones
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VISIT 2010 – Fujitsu Forum Europe 1
Sourcing & Deployment – Room 12
Shapingtomorrowwith you.
Services for Smartphoneswith you.
Sten MortensenDirector Sales, Marketing and Product Management, Fujitsu Nordic
11 30 h11.30 h
VISIT 2010 – Fujitsu Forum Europe
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Services for Smartphones
Sten Mortensen Director Mobility ServicesSten Mortensen, Director Mobility Services
VISIT 2010 – Fujitsu Forum Europe 4 Copyright 2010 FUJITSU
Agenda
What do the analysts say?
What are the issues that needs attentions?What are the issues that needs attentions?
What can be done and what are the benefits?What can be done and what are the benefits?
A d ll d t th dAnd a small demo at the end ...
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Others say …
“Mobility is inevitable for the vast majority of
business processes, and IDC believes businesses
stand to lose without mobility and support for a
flexible workforce. Creating a successful future
organisation requires elements of innovation and
transformation that visibly rely on mobile solution
components.”
IDC The future of Enterprise Mobility in EuropeIDC, The future of Enterprise Mobility in Europe, October 2009
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Others say …
“Within 18 months most IT managers will change their strategies toWithin 18 months most IT managers will change their strategies to
include multi-platform smart phones due to the TCO and efficiency
improvements introduced. For enterprises today, mobility is no longerimprovements introduced. For enterprises today, mobility is no longer
a "nice to have“ “; Forrester
”It is a strategic component of their business. Deploying mobile
applications provides strong productivity improvements and offersapplications provides strong productivity improvements and offers
better customer touch for the mobile workers accessing these
applications in the field, whether they are sales people, knowledge pp , y p p , g
workers, or field workers.” IDC
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Mobile Phones everywhereAs individuals
E.g. social media, etc.EntertainmentEntertainmentAlways on
At workAt workCommunicationEvery day toolSupport of processes
As customersService info or self service• E.g. car rental, airlinesAds promotions vouchersAds, promotions, vouchers
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The Mobile Market
433 t h ti t d ld 2012 (177 t h ld 2009)
Let’s look at some impressing numbers..
433m smartphones estimated sold 2012 (177m smartphone sold 2009)Business email subscribers = 255,6m in 2014 (CAGR 36,4%)B i il k t $937 6 i 2014 (CAGR 13 2%)Business email market = $937,6m in 2014 (CAGR 13,2%)80m enterprise push mail globally 2010By 2012 75% of enterprise mobile users will have a smartphoneBy 2012, 75% of enterprise mobile users will have a smartphoneLarge enterprises have only deployed managed smartphone for less than 5% of the workforcesOver 700 million mobile workers globally (WES)Enterprise mobile apps market is $17b by 2012 (IDC)p pp y ( )
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Fujitsu Smartphones9
Facts and IssuesFacts
4 pct have experienced to get their mobile phone stolenIn the UK alone more than 1 2 Mio phones end in a toilet drink orIn the UK alone more than 1,2 Mio phones end in a toilet, drink or washing machine - every yearAnd another 5 Mio+ are broken or lost – in the UK alone
Issues:ssuesWhat are the security/business risks in your organization?What can be done to mitigate the risks?L f fid i l i f iLoss of property, confidential information etcLoss of productivity
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Challenges to be metThe potential gains are huge – but risks have to be mitigatedDifficult to manage, control and support smartphones
Increasingly complex and diverse smartphones, platforms and applications driven by users demands is difficult and expensive.
N d t d fi d f bil it li iNeed to define and enforce mobile security policiesReduce security threats and automating management activities
Need to reduce management and support costsNeed to reduce management and support costs Control costs for voice, data and managementMinimized capital expenditurep p
Looking for productivity gains and higher service qualityMobilizing business process and increase collaboration, responsiveness and user satisfactionProper implementation calls for education, user support and process optimization
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optimization Anytime, Anywhere availability of service
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Fujitsu’s Vision - Ubiquitous Networks for all
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Fujitsu in TelecomsA strong background for offering the services
CLOUDData, applications, processing power
infrastructure.
Customer ServiceBusiness Operations
Business Support Services
Network Operations
Operation Support Services
SupportServices
VerificationSecurity
IT Operatons
IT Infrastructure
Physical Network
Security
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Physical Network
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Solution OverviewThe Managed Smartphone Service is a ready-to-deploy platform for managing, supporting and controlling smartphones and services together with a high value mobile application portfoliog pp pDefinition and deployment of policiesDelivered as a “Cloud Service”, it’s designed to increased personal g pproductivity, collaboration and better overall operational efficiency Functionality/features:
P h il d PIMPush email and PIMEnd to end device agnostic serviceRemote device management and adminS it / th ti ti / tiSecurity/authentication/encryption
Additional Services are:Mobile application portfolioProcess reengineering - mobilizationAccess to corporate data and applications (IM/OCS, Intranet, ERP, CRM)
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Design/build of bespoke mobile applicationsConsultancy services
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Our Value PropositionFujitsu’s Managed Smartphone Services enable customer to
ffi i tl d l t t l defficiently deploy, manage, support, control and secure mobile devices and applications Increase productivityImprove communication and collaboration Reduce total cost of ownership
D i i d l blDevice agnostic, secure and scalable outsourced serviceP th b d i d lPer-user-per-month-based price model
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Managed Smartphone– Service Components
Field Field WorkersWorkers
HealthcareHealthcare
EncryptionEncryption User support & Training
Process & policiesR t d i t
Track &Trace
Track &Trace
VirusProtectionVirusProtection
Remote device managementReporting and asset managementConfiguration management TraceTrace
Event mgmtEvent mgmtFirewallFirewall
Configuration management
ReportingReporting
WorkflowWorkflowmTailormTailorPush mailPush mail
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Continuous Service Components
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Summary: Enterprises Goals
E t i l t
The smartphone is becoming the most important and most used business tool.
Enterprises goals are to:Manage and secure a growing array of disparate systems and devices C t l bil t (d i i d tControl mobile costs (device, voice, data, management, support…)Improve productivity: anywhere-anytime- workinganywhere anytime working
As well as:Improve communication, responsiveness
d fl ibilitand flexibility Mobilize business processes (field worker mgmt, sales, services…..)Introduce mobile unified communicationIntroduce mobile unified communication applications (mIM,…)Leverage IP investments
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Demoing an App
http://mx2.cthost2.co.uk/#/Albums
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Meet us at VisitLook for this sign, you can find us in the exhibition area Mobilityin the exhibition area on booth N 04 – N 08
MobilityServices
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Questions & Answers
Q tiQuestions
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Customers of mProThe mPro services are being provided to 120 customers, +23.000 users in 45 countriesThe mPro service including backed up, encrypted push mail, contacts
d l d ll iand calendar as well as virus protection are provided to customers like e.g.:
Finnish parliamentToshiba,Electrolux,FintashipNSN (mProcess)Hartwall, Finland’s leading beverage
( P )company (mProcess)Walki (produces wrappings for the paper and metal industries)
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How it works - Device managementSymbian, Windows Mobile
Installation of applications over the airEncrypted emails on device as well as in
iPhoneClick to order device & mobile emailOver-the-air configuration profiles
transitVirus protection, firewall and spyware checkerE f d it li
Extra level of authentication of device & account using hosted ISA server Enforced company security policy e.g. i d t d bil ilEnforced company security policy per
groups of users e.g. pin code to read mobile emailsOver-the-air wipe of content
pin code to read mobile emailsOver-the-air wipe of contentDevice wiped automatically if wrong pin code is entered a predefined amount ofOver-the-air wipe of content
Remote management over the airRemote take over of mobile (pop up asking for permission first)
code is entered a predefined amount of times. Information security – encryptionConfiguration managementasking for permission first)
Manage running costs by enforcing roaming rules, restrictions of data downloaded & recipient filtering
Configuration managementReports – inventory, device information, events, billing objects
Reports – inventory, device information, installed applications, events, billing objects
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How it works - PushmailPushmail, calendar and contacts available on your smartphone
Data backed up and encrypted p ypExtra authenticationEnforced security policyControlled amount of data transferredDevice and operator agnostic
BenefitsSave time and improve employee productivityIncrease collaboration and responsivenessImproved work-life balance by efficient
f tiuse of time
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How it works – Cloud ServiceThe service is provided as a “cloud” service out of FujitsuThe servers and infrastructure are hosted in Fujitsu’s secure and green
CLOUDData, applications, Fujitsu s secure and green
data centre's Due to the shared
ppprocessing power
infrastructure.
Due to the shared infrastructure all customers profit from increased number pof usersHosting of bespoke customer
SupportServices
VerificationSecurity
g powned mobile applications & solutions
VISIT 2010 – Fujitsu Forum Europe