services marketing:new service development in tours and traveks

14
INVIGORATING INDIA “If it’s in your dream, we will take you there”

Upload: gokul-k-prasad

Post on 18-Jul-2015

44 views

Category:

Services


0 download

TRANSCRIPT

Page 1: Services marketing:new service development in tours and traveks

INVIGORATING

INDIA

“If it’s in your dream, we will take you there”

Page 2: Services marketing:new service development in tours and traveks

EXECUTIVE SUMMARY

Catering services to foreign travelers visiting India.

Market size=USD 20 billion, expected to grow @ 7.7 % CAGR.

Focus is leisure and recreation which is 20% of total market.

Unique services such as personal bodyguards, an interpreter,

accommodation in some of the best hotels.

Customer has freedom to choose their places, make their own

itinerary, and choose their category of recreation: adventure holiday

i.e. driving, motorbike touring, under water diving, Para gliding etc.

Page 3: Services marketing:new service development in tours and traveks

BEHIND THE SCENES

For sometime we have been working on the project and is

backed by:

First hand experience of the market.

In depth study of the competition.

Clear analysis of data and statistics available.

OUR SELF BELIEF

OF 100% SUCCESS.

AND THE MOST IMPORTANT

Page 4: Services marketing:new service development in tours and traveks

Travel and Tourism generated

USD 121 million of the GDP.

Nearly of same size as

Communication services.

Prediction of 7.7 % average

growth over the next decade.

Total economy is expected

to grow at 8 %.

Favorable Industry forecast

Page 5: Services marketing:new service development in tours and traveks

Focus segment is inbound

Foreign Travelers to

India

Page 6: Services marketing:new service development in tours and traveks

PURPOSE OF VISIT

Secondary target

Market

Page 7: Services marketing:new service development in tours and traveks

OUR POSITIONING : LUXURY SEGMENT

WHY ?

Our Target Market :

Indian luxury traveler for holiday & recreation is $ 2.1 Billion with 30000

Foreign travel arrival and is expected to grow @ 35% CAGR with an

increase on average expenditure per trip per customer from $6500.

Page 8: Services marketing:new service development in tours and traveks

PROPOSED INFRASTRUCTURE

Headquarter at Delhi.

IT wing that will develop multilingual website

(English, French, Spanish, Japanese, Arabic).

Customer Relationship and feedback analysis wing.

Page 9: Services marketing:new service development in tours and traveks

PACKAGES PRICE (Single) PRICE (Couple/Family)

FACILITIES

EXECUTIVE $1000/day $1500/day

Data enabled SIM with phone on arrival,

4 Star accommodation, economy air travel,

Interpreter service.

PREMIUM$2000/day $3000/day

Data enabled SIM with tablet on arrival,

5 Star accommodation, economy air travel, Interpreter service, Personal bodyguard.

SUPERPREMIUM

$3000/day $4500/dayData enabled SIM with tablet on arrival, Accommodation 5 Star, Business class air travel. Interpreter service. Personal body guard.

LUXURY$5000/day $7500/day

Data enabled SIM with phone and tablet

on arrival, Accommodation 5 Star deluxe.

International travel by business

class and all other expenses paid.

Interpreter service. Personal bodyguard.

SUPER LUXURY

Expected Expected Expected

Page 10: Services marketing:new service development in tours and traveks

OUR PRODUCTS Customer has all freedom to

decide

Offering one stop solutions through five different packages:

Executive, premium, super premium, luxury & Super Luxury .

Booking through multi lingual website.

Accept wired payments in all major currencies.

Get the facility of change of destination any time even during

the travel .

Customer can increase or decrease his duration by paying or

by getting refund immediately.

Page 11: Services marketing:new service development in tours and traveks

COMPETITION DIFFERENTIATOR

Offering private bodyguard service for traveler safety.

Last minute rescheduling without additional charges.

No hidden or additional charges. Customer will pay us

once.

Offering a mobile SIM with handset with certain free call &

data charges.

Offering Interpreter services for travelers.

Page 12: Services marketing:new service development in tours and traveks

FINANCIALS

0

20

40

60

80

100

120

I II III

Cost, Revenue and Profits

Total Cost Revenue Profit

Expon. (Total Cost) Expon. (Revenue) Expon. (Profit)

7.6

7.8

8

8.2

8.4

8.6

8.8

9

9.2

9.4

9.6

I II III

Profit %

Year I II III

Total Cost

(mn) 14.66 43.54 85.09

Revenue

(mn) 16 48 94

Profit (mn) 1.33 4.45 8.9

Profit % 8.34 9.27 9.46

Page 13: Services marketing:new service development in tours and traveks
Page 14: Services marketing:new service development in tours and traveks