services marketing:new service development in tours and traveks
TRANSCRIPT
INVIGORATING
INDIA
“If it’s in your dream, we will take you there”
EXECUTIVE SUMMARY
Catering services to foreign travelers visiting India.
Market size=USD 20 billion, expected to grow @ 7.7 % CAGR.
Focus is leisure and recreation which is 20% of total market.
Unique services such as personal bodyguards, an interpreter,
accommodation in some of the best hotels.
Customer has freedom to choose their places, make their own
itinerary, and choose their category of recreation: adventure holiday
i.e. driving, motorbike touring, under water diving, Para gliding etc.
BEHIND THE SCENES
For sometime we have been working on the project and is
backed by:
First hand experience of the market.
In depth study of the competition.
Clear analysis of data and statistics available.
OUR SELF BELIEF
OF 100% SUCCESS.
AND THE MOST IMPORTANT
Travel and Tourism generated
USD 121 million of the GDP.
Nearly of same size as
Communication services.
Prediction of 7.7 % average
growth over the next decade.
Total economy is expected
to grow at 8 %.
Favorable Industry forecast
Focus segment is inbound
Foreign Travelers to
India
PURPOSE OF VISIT
Secondary target
Market
OUR POSITIONING : LUXURY SEGMENT
WHY ?
Our Target Market :
Indian luxury traveler for holiday & recreation is $ 2.1 Billion with 30000
Foreign travel arrival and is expected to grow @ 35% CAGR with an
increase on average expenditure per trip per customer from $6500.
PROPOSED INFRASTRUCTURE
Headquarter at Delhi.
IT wing that will develop multilingual website
(English, French, Spanish, Japanese, Arabic).
Customer Relationship and feedback analysis wing.
PACKAGES PRICE (Single) PRICE (Couple/Family)
FACILITIES
EXECUTIVE $1000/day $1500/day
Data enabled SIM with phone on arrival,
4 Star accommodation, economy air travel,
Interpreter service.
PREMIUM$2000/day $3000/day
Data enabled SIM with tablet on arrival,
5 Star accommodation, economy air travel, Interpreter service, Personal bodyguard.
SUPERPREMIUM
$3000/day $4500/dayData enabled SIM with tablet on arrival, Accommodation 5 Star, Business class air travel. Interpreter service. Personal body guard.
LUXURY$5000/day $7500/day
Data enabled SIM with phone and tablet
on arrival, Accommodation 5 Star deluxe.
International travel by business
class and all other expenses paid.
Interpreter service. Personal bodyguard.
SUPER LUXURY
Expected Expected Expected
OUR PRODUCTS Customer has all freedom to
decide
Offering one stop solutions through five different packages:
Executive, premium, super premium, luxury & Super Luxury .
Booking through multi lingual website.
Accept wired payments in all major currencies.
Get the facility of change of destination any time even during
the travel .
Customer can increase or decrease his duration by paying or
by getting refund immediately.
COMPETITION DIFFERENTIATOR
Offering private bodyguard service for traveler safety.
Last minute rescheduling without additional charges.
No hidden or additional charges. Customer will pay us
once.
Offering a mobile SIM with handset with certain free call &
data charges.
Offering Interpreter services for travelers.
FINANCIALS
0
20
40
60
80
100
120
I II III
Cost, Revenue and Profits
Total Cost Revenue Profit
Expon. (Total Cost) Expon. (Revenue) Expon. (Profit)
7.6
7.8
8
8.2
8.4
8.6
8.8
9
9.2
9.4
9.6
I II III
Profit %
Year I II III
Total Cost
(mn) 14.66 43.54 85.09
Revenue
(mn) 16 48 94
Profit (mn) 1.33 4.45 8.9
Profit % 8.34 9.27 9.46