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7/31/2019 Services or Products for MR

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AREAS OF SPECIALIZATION

Brand and Consumer Research

1. Market Entry Strategy Development

We provide a detailed and overall understanding of the market and help in strategic decisions making. Various modules that can beidentified as our strength areas include:

Demand Estimation Mapping competition Price mapping of competing products Entry routes to market Trade Practices Competitive Communication

2. Marketing Consulting for New Product Development

ICMR provides an exhaustive consulting regarding launch of new products by estimating the demand and acceptability of the newproducts. The insights provided by us help clients to modify and enhance the product and the marketing strategy to suit consu mersrequirements. ICMR is also capable of developing marketing efforts that fit into the overall business objectives of the client. Thefollowings are the areas where ICMR has specialized to cater specific client needs.

Concept Test Brand-Name Test Product Benchmarking Test Blind Product Test Package Design Test Price Sensitivity Research Feasibility and Risk Management Studies
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3. Consumer Behaviour Studies

This component is another strength area of ICMR to provide a complete understanding of the consumer motivations for choice andusage of the product/brand, various user segments and the perceived benefits of the product. ICMR uses both quantitative andqualitative techniques to fulfill this.

Usage and Attitude Study Segmentation Studies

4. Brand Health Studies

ICMR has substantial experience in brand health studies. Comprehensive brand tracking studies include:

Consumption and purchase habits of the product category Awareness and trial of the brand under consideration Motivators for the trial and Satisfaction with the brand Purchase Intent of the brand

Position of the brand relative to its c ompetitors Advertising awareness and impact of ads Image of the brand Key areas of improvement in customer contact Brand/Image indications which can be used to leverage Strengths of the brand Critical sales incidence

5. Customer Satisfaction Studies

ICMR provides an exhaustive customer satisfaction studies to understand the expectations and needs of the consumers. We measurethe level of satisfaction for a specific product or a service and identify the gaps between expectations and the experiences and in turnhelp the clients to raise their offerings for gaining higher level of c onsumer loyalty. Our methodologies include:

Customer Delight Score Overall Customer Satisfaction Index Intent to Recommend the product Loyal Customer Vs. Disloyal Customer profiles Gap analysis to identify problem areas SWOT analysis for the product

6. Corporate Image & Brand Positionong Studies


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This includes:

Corporate Image Studies Value Mapping

Brand Mapping Brand Positioning

7. Perception Analysis or Consumer Psyche

ICMR helps its clients through:

Providing insights about the consumers perception and to design a stronger and compelling selling propositions based on theanalysis.

To identify consumer s motivational factors. To reach the target audience with more focused strategies.

8. Mystery Shopping

Applied Economic Research

1. Industry and infrastructure related studies

Demand forecasting using econometric techniques Input-output modeling Identification of priority geographical market Impact analysis of various schemes Tourism planning and development Study on infrastructure development

Public-private partnership Urban and regional planning

2. Trade sector

Trade barriers both domestic as well as international. Trade and economic co-operation between countries WTO issues


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Social Sector Research

Health studies Caste and minority problems

Education Ethnicity Rural development

Conducting Large Scale Survey

ICMR has skilled manpower and network throughout the country to conduct large scale surveys for its clients.

services or products for mr

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