services require systems: oss in the ip world€¢the lte migration efficiency challenge •how to...
TRANSCRIPT
Services Require Systems:
OSS in the IP world
David Chambers
Solutions Manager – Mobile
Amdocs OSS [email protected]
+44 7920 790 722
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Key Trends in Wireless
Data
USBDongles
CapacityCrunch App Stores
Price Competition
Bundles
Voice
Machine 2 Machine
Volume
Smartphones
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The challenges of the LTE Lifecycle -Start preparing now!
•The LTE Customer Experience Challenge •How to simplify & elevate the customer experience, facing LTE complexities?
•The LTE Monetization Challenge•How to fully monetize the enhanced LTE services?
1. Network & Commercial
Planning
2. Network Roll Out
3. Marketing Roll out
4. Monetization
•The LTE Planning Efficiency Challenge•How to plan the LTE journey in the most efficient and rapid way?
•The LTE Network Efficiency Challenge
•How to set up & manage the LTE Infrastructure in the most efficient and rapid way?
•The LTE Migration Efficiency Challenge•How to quickly set up an LTE ready set of B/OSS and Customer Interaction systems and to smartly manage the migration?
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Planning: What changes for 4G
> Stays the Same
> Spectrum
> Cellsites
> Field Staff
> 80% of costs are in Radio
Access Network
> Different
> Primarily Data
> Self-Optimising
> Backhaul
> QoS
> Smaller cells(c) Columbia Pictures
Analysis tools still determine
where to rollout new sites
where to upgrade backhaul
match capacity/demand
...
They just need to be better
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Planning for 4G
Network
Service
Management
Resource
Management
Capacity
Management
Resource
Planning
Capacity
Planning
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Key requirements
• More responsive
• Data, not voice
• Match customer expectations
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Network Rollout: What changes for 4G
2
Co-Existence2G/3G
EthernetBackhaul300Mb/s+
Self-Configuration
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Network Rollout
Measured
Data
• Load
• Demand
• Type
Planned
Data
• Load
• Demand
• Type
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Select New
Capacity
• 2G/3G/4G
• New site/
upgrade
• Offload
• Demand
• Type
Design/
Implement
• Candidate
cellsites
• Backhaul
• Reparenting
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Typical network build tools 2
4G moves some RAN optimisation into the network
PERFORMANCE MANAGEMENT
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Marketing Rollout: What changes for 4G 3
USB Data Dongles
Co-existence with 2G/3G
Promoting Takeup
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Marketing Rollout: What changes for 4G 3
HLR
Service
Provisioning
VoiceMailSMSC
MMSCWAP
Gateway
Other
Services
4G
VoiceMail
4G
Services
HSS
Device
Configuration
Handset
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Monetization Rollout: What changes for 4G
> Service Lifecycle
> Quick, easy to introduce new services
> Product catalog
> Integrated across customer experience
> Customer Care, Self-Service, Billing, Provisioning
> Enabling 3rd parties
> Serving the needs of 3rd party developers
> Launching services, billing, customer care
> Retaining customer ownership
> Trusted supplier
> One bill
> Customer care
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Monetization Rollout: What changes for 4G 4
Service
Provisioning
4GSystems
2G/3GSystems
Technical
Product Catalog
Self ServiceCustomer
CareBilling
Commercial
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Monetization Rollout: What’s needed for 4G
> Replace silo-based systems
> Work across 2G/3G/4G
> Support services for all
> Integrated product catalog
> Quick, easy to introduce new services
> Product catalog
> Integrated across customer experience
> Customer Care, Self-Service, Billing, Provisioning
> Enabling 3rd parties
> Serving the needs of 3rd party developers
> Launching services, billing, customer care
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Summary
•The LTE Monetization Challenge• Platform enabling full lifecycle for new services
1. Network & Commercial
Planning
2. Network Roll Out
3. Marketing Roll out
4. Monetization
•The LTE Planning Efficiency Challenge•Planning tools combining top-down and bottom up approach
•The LTE Network Efficiency Challenge
• Efficient design and allocation of capacity
•The LTE Migration Efficiency Challenge• Provision services in legacy and IMS domains
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