serving suggestion - rich products

SERVING SUGGESTION

Our Business

Founded by Robert Rich Sr. in 1945, Rich Products

Corporation was born from an innovation – the world’s

first non-dairy whipped topping. The founder’s pioneering

spirit continues to guide this family-held company’s

ongoing success. Rich’s history has been marked by

innovative breakthroughs, an unparalleled commitment

to “Caring for Customers Like Only a Family Can ,” and

aggressive worldwide growth.

A diversified business and product offering

Rich’s is known around the world as the founder of the

non-dairy segment of the frozen food industry and a

leading supplier and solutions provider to the foodservice,

in-store bakery, and retail marketplaces.

Throughout our history, Rich’s has been committed to

developing food solutions that raise the bar on quality,

convenience, and efficiency for our customers. From

whipped toppings that retain their shape for hours, to an

all-natural process for keeping frozen food soft, and to

dough technology that eliminates the need for proofing,

Rich’s innovations can be found in kitchens and bakeries

around the world.

With manufacturing facilities, R&D capabilities, and

sales offices spanning the globe, Rich’s is able to offer

its customers a unique combination of global food

knowledge, production expertise, and personal attention.

How We Do Business

At Rich’s, we believe that it’s not just “what we do” that

is important, but also “how we do it.” Rich’s carries on a

tradition of doing business that has endured for more than

65 years.

Founded on the vision of a food industry pioneer, fortified

by three generations of the Rich family, and maintained

by a committed leadership team and more than 7,500

associates, the company lives by The Rich Promise. “We

will treat our customers, associates and communities the

same way. Like family”

Our Family Values

Cherish our Culture – work, learn and celebrate together

Innovate – Image what’s possible and create what’s valued

Be the Trusted first Choice – Listen, understand and

deliver for customers like no other company

Better our communities – Devote time and talent where

we live and work

Do what’s right – No matter what

The Rich’s promise is more than just a unique aspect of our

culture at Rich’s; it is a sincere pledge to our customers,

our associates, and our communities that we will hold

ourselves to the highest family values for everything we

do. The result? A powerful global business partner in

scope and a passionate family member in spirit.

Thaw & Finish/Thaw & Serve

Freezer To Oven, Ready to Bake

Thaw, Prove & Bake

Thaw & Bake

Easy Reference Colour-coded Icons

SERVING SUGGESTION

Rich’s European Style Whip Topping whips to perfection and accepts colours, flavours or fruits without breaking down. When it comes to spreading, you’ll find that it goes on smoothly and won’t tear delicate cakes. Use it as a topping or a filling in your elegant cakes, plus scores of fancy pastries and desserts.

PRODUCT SPECIFICATIONS

CODE DESCRIPTION UNIT MASS CASE COUNT GROSS MASS

08503 European Style Whip Topping 2kg 9 18.76kg

02452 European Style Whip Topping 4kg 4 16.90kg

08960 Choc Whip Topping 2kg 9 18.76kg

BettercremeRich’s Bettercreme non-dairy icing is preferred by decorators and consumers alike. Decorators love the lightness because it offers endless decorating opportunities and is easier to use. Rich's Bettercreme® is ambient stable for 5 days, this extended shelf life reduces wastage.



08507 Strawberry Bettercreme 2kg 9 18.76kg

08502 Double Chocolate Bettercreme 2kg 9 18.76kg

08506 Dairy Flavoured Bettercreme 2kg 9 18.76kg

08500 Vanilla Bettercreme 2kg 9 18.76kg

02647 Vanilla Bettercreme 4kg 4 16.9kg

08495 Chocolate Bettercreme 2kg 9 18.76kg

06576 Chocolate Bettercreme 4kg 4 16.9kg

is the perfect blend of performance, taste and value. Whether it’s a hot dessert or an icy cold sundae or shake, On Top® delivers the perfect creamy finish customers are looking for. An On Top® dollop holds up longer than aerosol topping and provides 100% yield from every easy-to-open, easy-to-use bag.



02559 Original On Top Topping 454g 12 6.01kg

01855 Chocolate On Top Topping 454g 10 5.24kg

Versatie gives chefs all they need in a top quality product – delicious taste, consistency and all round versatility. Ideal for both sweet and savoury applications, hot or cold, Versatie is the preferred alternative to fresh dairy cream and is the ideal solution for all your cooking, pouring and whipping needs.



03438 Versatie 1l 10 10.87kg

SERVING SUGGESTION

A classic French product made with the finest laminated flaky pastry and filled with delicious milk chocolate. They are a tempting addition to your Croissant and pastry range. Serving your customers a quality Pain Au Chocolat is so easy to do, just thaw, prove, bake, serve and watch their delight.



01816 Pain Au Chocolat 60g 50 3.35kg

Made with pure butter croissant dough, new Rich’s Swirls are just what the bakery needs – and what your customers will go wild for...Deliciously decadent, Rich’s Swirls will always satisfy that impulse for an indulgent all-day treat, savoury or sweet. And because they’re so versatile, you can decorate and present your Swirls in the way you know your customers love!



09738 Plain Swirl 65g 50 7.62kg

09739 Cheese Swirl 70g 50 8.12kg

09743 Custard & Raisin Swirl 80g 50 9.12kg

Rich’s Croissants are the perfect addition to any in-store bakery or food outlet. The fresh baked aroma and flavor of Rich’s 100% real butter Croissants always generate excellent impulse sales. With our comprehensive range, we have a croissant to suit your business.



15825 Croissant (Margarine) 60g 50 3.65kg

15828 Butter Croissant 60g 50 3.65kg

15830 Mini Butter Croissant 30g 240 7.23kg

05094 Butter Croissant 80g 50 4.65kg

Rich’s makes Danish Pockets the old-fashioned way: layer uponlayer of rich buttered dough. The result is a light, product that you simply thaw, prove and bake. Now you too can have the perfect Danish Pocket whenever you need it.



15133 Sweet Cheese Danish Pocket 85g 50 4.6kg

15135 Apple Danish Pocket 85g 50 4.6kg

15137 Cherry Danish Pocket 85g 50 4.6kg

15139 Custard Danish Pocket 85g 50 4.6kg

02388 Black Forest 85g 50 4.6kg

02391 Peach & Custard 85g 50 4.6kg

15836 Strawberry & Custard 85g 50 4.6kg

09979 Maple & Pecan Danish Plait 90g 50 5kg

Rich’s Puff Pastry products are a must in any hotel, food service, hospitality bakery or C-Store. They require no proving which means you can have delicious puff pastry products in no time at all.



29366 Premium Puff Pastry Quarter Sheet 350g 20 7.3kg

29381 Apple Puff 90g 50 4.85kg

29382 Apricot Puff 90g 50 4.85kg

29383 Blueberry Puff 90g 50 4.85kg

29384 Strawberry Puff 90g 50 4.85kg

29394 Custard Puff 90g 50 4.85kg

00394 Jam Turnover 100g 50 5.3kg

08153 Apple Turnover 100g 50 5.3kg

00386 Mini Apple Puffs 40g 120 5.14kg

00415 Mini Apricot Puffs 40g 120 5.14kg

00390 Mini Custard Puffs 40g 120 5.14kg

Rich’s brings you innovative products that are easy to handle, easier to bake, and require no proving. They are made with light, flaky puff pastry and filled with only the freshest savoury ingredients. The products are ideal “Grab & Go ” snacks and can be eaten hold or cold.



15151 Pastry Dog 140g 72 10.56kg

29315 Chilli Pastry Dog 140g 72 10.56kg

29314 Cheezy Wrap 140g 72 10.56kg

00387 Mini Cheese Puff 40g 120 5.14kg

00388 Mini Chinese Chicken Puff 40g 120 5.14kg

00391 Mini Mediterranean Beef Puff 40g 120 5.14kg

00392 Mini Spinach & Emmenthaler Puff 40g 120 5.14kg

ReadiBake authentic French pastries are unique patented Freezer to Oven products. They are not pre-proved but prove in the oven while they bake, in one easy step.



04700 Croissant (Margarine) 80g 70 6.03kg

02750 Croissant 40g 130 5.67kg



02353 Mini Croissant 25g 200 5.47kg

02349 Pain Au Chocolat 75g 70 6.47kg

02352 Mini Pain Au Chocolat 30g 180 5.87kg

02355 Mini Pain Aux Raisin 35g 120 4.67kg

02346 Mini Apple Turnover 40g 150 6.47kg

02356 Choc Chip Twist 110g 40 4.87kg

02351 Mini Breakfast Solution 25/30/35g 132 units 4.43kg

SERVING SUGGESTION

This assortment is suited to consumers looking for a wholesome, yet indulgent treat. With unique flavour combinations and an even higher level of inclusions to enhance their eating experience, these muffins are a delicious treat any time of the day.



08191 Banana, Chocolate and Nut 120g 24 3.57kg

08193 Raisin, Bran and Oats 120g 24 3.57kg

08197 Chocolate Orange Crumble 120g 24 3.57kg

08199 Mango and Coconut 120g 24 3.57kg

08200 Mixed Berries 120g 24 3.57kg

08194 Breakfast 120g 24 3.57kg

Rich’s Muffin Bags give you great taste and texture, along with superior performance. This, coupled with easy preparation, means that inno time at all you will always have a delicious, freshly baked hot muffin offering available for your customers.



29149 Blueberry 1020g 8 8.5kg

29151 Carrot ’n Nut 1020g 8 8.5kg

29153 Double Chocolate Chip 1020g 8 8.5kg

29155 Sunburst Orange 1020g 8 8.5kg

29150 Raisin Bran 1020g 8 8.5kg

29154 Lemon Poppy Seed 1020g 8 8.5kg

29148 Banana Nut 1020g 8 8.5kg

29152 Chocolate Chip Cappuccino 1020g 8 8.5kg

01976 Caramello 1020g 8 8.5kg

06942 * Mixed Muffinbags 1020g 8 8.5kg

* Banana Nut, Blueberry, Caremello, Carrot ’n Nut, Choc Chip Cappuccino, Double Choc Chip, Lemon Poppy, Raisin Bran

Individually Wrapped Muffins cater to the growing demand for conveniently packed “Grab ’n Go ” snacking. And if you have freezer space constraints, Rich’s has 2 mixed case options which allows you to offer your customers a large variety of muffins.



29374 Blueberry 70g 48 3.7kg

29375 Raisin Bran 70g 48 3.7kg

29376 Cappuccino Chocolate Chip 70g 48 3.7kg

29377 Caramello 70g 48 3.7kg

29378 Double Chocolate 70g 48 3.7kg

29379 Lemon Poppy Seed 70g 48 3.7kg

06941 ** Mixed Case Option A 70g 24 2kg

06940 ** Mixed Case Option B 70g 24 2kg

* Lemon Poppy, Blueberry, Orange, Raisin Bran** Double Choc, Choc Chip Cappuccino, Caramello & Vanilla Choc Chip

These 120g muffins are suited to consumers looking for a bigger serving of their favourite muffin. They’re available in four delicious flavours and baked in tulip cups to add to their visual appeal. All you need to do, is thaw and serve.



08211 Jumbo Blueberry 120g 24 3.57kg

08214 Jumbo Carrot and Nut 120g 24 3.57kg

08212 Jumbo Double Choc 120g 24 3.57kg

08210 Jumbo Lemon Poppy Seed 120g 24 3.57kg

Rich’s tantalizing assortment of savoury muffins, available in 4 delicious flavours, will set your establishment apart from the rest.They are also baked in tulip cups, so they not only taste good, they look good too!



08201 Olive & Feta 60g 24 2.10kg

08206 Pizza 60g 24 2.10kg

08208 Red Pepper 60g 24 2.10kg

08204 Basil Pesto 60g 24 2.10kg

Lovingly made with only the finest ingredients, our classic muffins are just bursting with quality and flavour. From the decadent triple chocolate to the healthy breakfast, no two muffins are the same, yet all are simply delicious.



09703 Orange & Cranberry 60g 24 2.10kg

09704 Strawberry & Granola 60g 24 2.10kg

09705 Peanut Butter & Chocolate Chip 60g 24 2.10kg

09706 Breakfast 60g 24 2.10kg

09707 Apple, Pecan & Cinnamon 60g 24 2.10kg

09708 Triple Chocolate 60g 24 2.10kg



13530 Homestyle Ring Donut 60g 84 5.56kg

49803 Long John Donut 64g 60 4.5kg

52040 Donut Holes 9g 384 4.55kg

04781 Donut Shells 63g 96 6.87kg

People go nuts over donuts! Almost three quarters of all donuts sold are impulse purchases, and Rich’s Donuts make that impulse even stronger. Glazed, filled or iced, Rich’s Donuts are the deliciously fresh, easy anytime treat that will have customers beating a path to your door.

Using the finest ingredients and made from a sweet, shortbread style dough. The bases come in aliminum dishes already formed, shaped and cut with a decorative border design to give your tarts that professional finish.



03185 Tart Bases 150g 40 6.5kg

Rich’s allows you to produce the best cakes in the market with the minimum amount of work. They are made with the finest ingredients - flour, sugar, butter and fresh eggs - and baked to a light and spongy perfection. Rich’s sponge layers are available in vanilla or chocolate, and come ready-to-use.



15518 Vanilla Sponge (Sliced) 200mm 310g 24 8.24kg

15519 Chocolate Sponge (Sliced) 200mm 310g 24 8.24kg

15155 Vanilla Sponge (Sliced) 150mm 170g 36 6.52kg

15154 Chocolate Sponge (Sliced) 150mm 170g 36 6.52kg

00397 Vanilla Rectangular Sponge 570g 16 9.92kg

00395 Chocolate Rectangular Sponge 360g 24 9.92kg

02471 Maxi Sponge Vanilla 360g 24 9.46kg

03387 Maxi Sponge Chocolate 360g 24 9.46kg

04641 Signature Vanilla Sponge 400g 24 11kg

04644 Signature Chocolate Sponge 400g 24 11kg

06834 *Generic Happy Birthday Cake Kit 350g 12 5kg

06914 *Barbie Branded Cake Kit (round) 350g 12 5kg

08769 *Mr Men Cake Kit (round) 350g 12 5.2kg

07812 *Cupcakes with wafers 40g 100 4.5kg

08323 Baked Vanilla Cupcakes 40g 100 4.5kg

07327 Carrot Cake 470g 24 11.24kg

*(Edible wafers included)

It’s a fact that premium sweet goods are enjoying huge success in food outlets throughout the world. Now you, the baker, can also be part of the action with Rich’s sweet dough products.



62977 Chelsea Bun 100g 100 10.5kg

49813 Gourmet Cinnamon Roll 70g 120 8.8kg

9. Pizza



15164 White Kaiser Rolls 60g 150 9.4kg

36873 Crusty Roll 60g 240 14.88kg

36874 Soft Long Roll 60g 240 14.88kg

36875 Soft Round Roll 60g 240 14.88kg

04391 Coney Roll 60g 240 14.88kg

06835 White Sub Roll 150g 72 10.88kg

06836 Wheat Sub Roll 150g 72 10.88kg

In appearance, texture and flavour, Rich’s thaw, proof and bake rolls are the epitome of baking from scratch – only much easier and less messy! Rich’s dough comes frozen and packaged for easy handling; simply use what you need, when you need it. From their mouth-watering aroma to tantalising texture, they’re exquisite in every way.

Rich’s specially formulated pizza dough is topped with fresh tomato and a layer of creamy mozzarella and cheddar cheese. Now you can produce Pizza Slices with ease: simply thaw, prove, add your favourite toppings and you have a ready-to-bake thick crust pizza.



15157 Pizza Squares (Cheese/Tomato) 1.08kg 8 8.90kg

SERVING SUGGESTION

Mrs Rich’s Family Recipe Cookies are crammed with only the best ingredients, like real creamy butter, farm fresh eggs and real chocolate chunks to give you unparralled taste and appearance. Whether you crave a decadent peanut butter cookie – or our good old-fashioned chocolate chip - you’re not going to find a better, fresher, more delectable cookie anywhere.



09363 Chocolate Chip 43g 90 4.25kg

09362 Chocolate Chip Walnut 43g 90 4.25kg

09361 Chocolate Fudge 43g 90 4.25kg

09353 Peanut Butter 43g 90 4.25kg

09364 Macadamia Nut Delight 43g 90 4.25kg

09365 Oats and Raisin 43g 90 4.25kg

08130 IW Macadamia Nut Cookie 38g 60 2.48kg

08131 IW Chocolate Chip Cookie 38g 60 2.48kg

08134 IW Chocolate Fudge Cookie 38g 60 2.48kg



09357 Chocolate Chunk 57g 90 5.24kg

09359 Honey Nut & Raisin 57g 90 5.24kg

09351 White Chocolate Macadamia 57g 90 5.24kg

You’ve had cookies before, but never quite like these. We’ve pioneered both traditional and unique flavors in our never-ending quest for the perfect cookie sensation. These American-style chewy cookies are simply irresistible and the pinnacle of perfection.

Rich’s Biscuit Doughs are available in 6 delicious varieties, and are proportioned for easy handling and to deliver a consistent product. Simply pan and bake on demand all day.



00321 Biscuit Dough Chocolate 16g 500 8.4kg

62955 Biscuit Dough 16g 500 8.4kg

06431 Biscuit Dough Peanut 16g 500 8.4kg

06432 Biscuit Dough Chocolate Chip 16g 500 8.4kg

06433 Biscuit Dough Caramel Chip 16g 500 8.4kg

06434 Biscuit Dough Coconut 16g 500 8.4kg

This is a deliciously decadent chocolate dessert with a soft fudgy chocolate centre. Ready in under a minute from the freezer and Rich’s Chocolate Mud Cake is packed in single portions so there’s no wastage.



07604 Chocolate Mud Cake 95g 40 4.3kg

Ease of preparation makes Rich’s thaw and serve Brownies the super-convenient all-American treat. Their rich, chocolate flavour and popular appeal make them ideal for any dessert table – as well as any bakery counter. Serve them finished with Rich’s Fudge Brownie & Donut Icing and garnish with Rich’s On Top for a real dessert or snack-time winner.



15913 Chocolate Fudge Brownie 785g 10 8.59kg

04868 Chocolate Fudge Brownie (no nuts) 750g 10 8.59kg

SERVING SUGGESTION

With Rich’s Dark Chocolate Ganache Topping, there’s no preparation needed. Simply heat to 40°C for dipping, drizzling or to use as a pourable icing. It is extremely versatile and can be used for icing cakes and as a topping for Eclair Shells & brownies.



04225 Dark Chocolate Ganache 17.69kg 1 18.59kg

Consistent quality and easy to use, it’s the perfect topping for your donuts. No heating required – simply stir and apply.



04262 White Dipping Icing 10.43kg 1 11.34kg

04252 Koko Dipping Icing 10.43kg 1 11.34kg

04312 Caramel Dipping Icing 10.43kg 1 11.34kg

A thick decadent chocolate topping for the perfect finish on brownies and donuts.



59471 Fudge Brownie Donut Icing 10kg 1 10.55kg

Rich’s Cream Cheese Icing offers consumers an authentic-tasting cream cheese-style icing that can be used as icing for carrot cakes or a topping for cinnamon rolls.



06646 Cream Cheese Roll Icing 5kg 1 5kg

serving suggestion - rich products

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