ses chicago 2010: killer facebook marketing tactics by liana evans
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![Page 1: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/1.jpg)
Integrating Your Marketing Efforts Cohesively
Liana “LI” Evans, Co-Founder/CEO
LiBeck Integrated Marketing
@ storyspinner
SES Chicago 2010
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Integrating Your Marketing Efforts Cohesively
It’s not “Search Marketing”
www.LiBeckIM.com
![Page 3: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/3.jpg)
Integrating Your Marketing Efforts Cohesively
Is About Stickiness
Is About Engagement
Is About Giving Value
Is About Distraction
Is About Connecting
www.LiBeckIM.com
![Page 4: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/4.jpg)
Integrating Your Marketing Efforts Cohesively
Is Your Audience in Facebook
www.LiBeckIM.com
![Page 5: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/5.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 6: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/6.jpg)
Integrating Your Marketing Efforts Cohesively
Farmville….anyone?
www.LiBeckIM.com
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Integrating Your Marketing Efforts Cohesively
Needs to be fun
Needs to reward
Needs to give them a reason to get
their friends involved (Anyone Got a
Nail?)
www.LiBeckIM.com
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Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 9: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/9.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 10: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/10.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 11: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/11.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 12: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/12.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 13: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/13.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 14: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/14.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 15: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/15.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 16: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/16.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 17: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/17.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 18: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/18.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 19: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/19.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 20: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/20.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 21: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/21.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 22: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/22.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 23: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/23.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 24: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/24.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 25: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/25.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 26: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/26.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 27: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/27.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 28: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/28.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 29: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/29.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 30: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/30.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 31: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/31.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 32: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/32.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 33: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/33.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 34: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/34.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 35: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/35.jpg)
Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com
![Page 36: SES Chicago 2010: Killer Facebook Marketing Tactics by Liana Evans](https://reader033.vdocument.in/reader033/viewer/2022051609/5465dc1aaf795974338b5053/html5/thumbnails/36.jpg)
Integrating Your Marketing Efforts Cohesively
Takes a lot of resources
Time
Effort
Coordination
Needs to be integrated
Other Social Channels
Offline
www.LiBeckIM.com
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Integrating Your Marketing Efforts Cohesively
Set Goals & Measure
Not Just the Number of Fans
How much engagement
oPhotos posted
oVideos posted
o Likes on content
oComments
Don’t forget traffic to your site
Conversions on exclusive content
www.LiBeckIM.com
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Integrating Your Marketing Efforts Cohesively
People get bored
Especially on facebook
Keep things fresh, interesting &
engaging
It’s about their experiences, not yours
Your audience decides the value…not
you!
www.LiBeckIM.com
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Integrating Your Marketing Efforts Cohesively
www.LiBeckIM.com