seshadri_anuraag_careeroutlookreport

8/18/2019 Seshadri_Anuraag_CareerOutlookReport

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Career Outlook Report 1

Being Social: The hopes and dreams of AnuraagSeshadri

A Career Outlook Report


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2 Career Outlook Report

Digital Media Industry Oerie!

Digital media is the content created on the Internet that is accessible on any digital

device. Blogs !ikis video games and social media are a "e! e#amples o" digital media.

Digital media provides plat"orms to people !ho are visually creative and have a $air "or

!ords. Industries across %lm and television radio mobile video games publishing and

advertising are associated !ith digital media in creating and delivering content.

Any piece o" content on the Internet does not "all under the umbrella o" digital media.

&he core purpose o" digital media is to "acilitate interactivity and group "orming. A

ne!spaper on a tablet enables a reader to interact !ith it !hereas group "orming is

!hen you can "orm online groups !ith people !ho share interest on a common topic.

'ocial media net!orks such as (acebook &!itter and )interest are e#amples o" digital

media because it allo!s users to interact !ith content and create groups.

&he digital media industry is !orth *22 billion dollars in Canada !ith more than 1+,,

digital media producers in the market. +- o" Canadians are connected to social media

!hile // o" Canadians !atch videos online. &oronto0based startup companies like

Bit'trips Inamer ulayer have success"ully used digital media to create content that

serves their direct consumers and other businesses.

&itle 'alary 3Annual Income in CAD4


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Career Outlook Report -

Communications Coordinator *52,,

Communications 'pecialist *6-/7

8arketing Communications 8anager *+175

8arketing Communications Director */,16

'enior 8arketing 8anager *9/27

&he rise o" the Internet has seen a gro!th in creative :obs that look "or candidates !ith

good !riting skills. ;ith a lot o" businesses adopting social media plat"orms there is a

gro!ing need "or strategists and content creators !ho can help them create their online

presence. ;riters and graphic designers are part o" a company


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#ducation

Digital media :obs re?uire a %rm kno!ledge o" communications and the social media

technologies that are !idely used. During the course o" a communications degree youlearn about !riting "or various mediums !orking on Adobe 'uite visual design and

presentation skills and marketing using social media tools. &here are various

undergraduate and graduate degree programs that are o@ered in Canada !hich prepare

you "or a career in digital marketing. &he graduates in the digital media industry are

!idely "rom>

• B.A. Communications Degree

• B.A. Digital 8edia 'tudies

• Bachelor


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$ierarchy

Communications Coordinator

An entry0level !orker in the digital media industry begins as a communications

coordinator. &heir responsibilities include>

• Designing content "or print and ;eb that includes brochures and

ne!sletters

• ;riting and distributing press releases

• )roviding communications support

• Researching and developing content "or social media and blog

• Developing presentations and implementing campaign strategies


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Communications Specialist

A communications specialist has -05 years o" e#perience in the digital media industry.

'ome o" their responsibilities are similar to that o" a communications coordinator

other duties include>

• Developing and e#ecuting internal communications program

• Assisting in communications "rom the CO or other higher authorities

• 8aintaining communication !ith the corporate site to ensure relevantand e@ective communication across the organiation

• 8aintaining relationships !ith e#ternal clients and ensuring programs

and partnership as planned


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Skills

'ome o" the core skills re?uired "or a :ob in digital media are>

• ;riting and editing skills

• Eno!ledge o" social media plat"orms

• )ro%ciency !ith 8' oFce tools

• )hotoshop InDesign and Illustrator

• Research skills• Gideo editing

• Eno!ledge o" oogle Analytics and other social media analytic tools


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All in a day%s !ork

Ian Si&ransingh' (ational "romotions Intern

8eet Ian a graduate o" Centennial


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To sum up)

In 2,15 companies spent an average o" 26 o" their total marketing budgets on

digital. ;ith the gro!ing role o" digital media the number is e#pected to :ump up to

/6 in the ne#t %ve years. As the !orld gro!s increasingly online companies have

realied that there is a huge market to cater to in the virtual space. Communication

social media strategies and visual content become all the more essential "or

companies that !ant to grab attention. &hanks to their gro!ing role on the Internet

!riters today are kno!n under various designations such as content strategists

communications coordinators digital media specialists etc. A !riter


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References:

1. Job Description o" a Communications 'pecialist. 32,1+4. 'tudy.com.

Retrieved "romhttp>study.comarticlesJobKDescriptionKo"KaKCommunicationsK'pecialist.html

2. Communications 'pecialist 'alary 3Canada4. 32,1+4. )ay'cale.com.Retrieved "romhttp>!!!.payscale.comresearchCAJobLCommunicationsK'pecialist'alary

-. Communications 'pecialist> Job Description. 32,1+4. (reshgigs.ca.Retrieved "rom https>!!!."reshgigs.cablogcommunications0specialist0:ob0description

5. 8ar!en Communications Coordinator. 32,1+4 31st ed. p. 24. Retrieved"romhttps>mar!en.orgcontentapplications8ar!enKCommunicationsKCoordinator.pd"

6. Industry Muick (acts. Retrieved "rom http>!!!.cm"0"mc.caabout0cm"industry0researchindustry0?uick0"acts

+. 2,16 8edia N ntertainment Industry Outlook Intervie! !ith eraldBelson. 32,164. Deloitte. Retrieved "rom

http>!!!2.deloitte.comusenpagestechnology0media0and0telecommunicationsarticles2,160media0and0entertainment0outlook.html

/. A inkedIn chat !ith Ian 'ibransingh ational )romotions Internntertainment One
http://study.com/articles/Job_Description_of_a_Communications_Specialist.htmlhttp://study.com/articles/Job_Description_of_a_Communications_Specialist.htmlhttp://www.payscale.com/research/CA/Job=Communications_Specialist/Salaryhttps://www.freshgigs.ca/blog/communications-specialist-job-description/https://www.freshgigs.ca/blog/communications-specialist-job-description/https://marwen.org/content/applications/Marwen_Communications_Coordinator.pdfhttps://marwen.org/content/applications/Marwen_Communications_Coordinator.pdfhttp://www.cmf-fmc.ca/about-cmf/industry-research/industry-quick-facts/http://www.cmf-fmc.ca/about-cmf/industry-research/industry-quick-facts/http://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/2015-media-and-entertainment-outlook.htmlhttp://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/2015-media-and-entertainment-outlook.htmlhttp://www.payscale.com/research/CA/Job=Communications_Specialist/Salaryhttps://www.freshgigs.ca/blog/communications-specialist-job-description/https://www.freshgigs.ca/blog/communications-specialist-job-description/https://marwen.org/content/applications/Marwen_Communications_Coordinator.pdfhttps://marwen.org/content/applications/Marwen_Communications_Coordinator.pdfhttp://www.cmf-fmc.ca/about-cmf/industry-research/industry-quick-facts/http://www.cmf-fmc.ca/about-cmf/industry-research/industry-quick-facts/http://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/2015-media-and-entertainment-outlook.htmlhttp://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/2015-media-and-entertainment-outlook.htmlhttp://study.com/articles/Job_Description_of_a_Communications_Specialist.htmlhttp://study.com/articles/Job_Description_of_a_Communications_Specialist.html

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