sesny2009 smo deck
TRANSCRIPT
Use PPC For SEO Multivariate Testing?
• PPC Moves Much Faster & Is Precise/Controllable• Prove Funnels, Conversion, Design, etc…• Validates Marketer’s Instincts• Then Turn Off PPC…or Not.
BUZZER! Incredible Tool To Prove Marketing Messages!
• Twitter Gets Faster Feedback Than Blogs
• Prove Ideas, Virulence, Messages, etc…• Validates Marketer’s Instincts
• Use the Idea…or Not
• Massive Research Tool
Publishing “Properly” Means Input Content to Grid
• Intersection of CMS & Social Media
• CMS Feeds, Been Important For Years• “Blog, WordPress, etc…”
• Now Pre-Wire Powerful “Personal Distribution Networks”
• Touch Millions of Users Quickly
Great Marketing Starts with Your Team Members
• Inside Out Strategy• Audit Inner Corporate Marketing Team• Identify Insiders ALREADY Active
• Push to Twitter & Pull Into Facebook
• Expand “Inner Circle”• Give Them Great Reasons To Care
Second Degree of Separation
• Each With Average 500 Friends• 2.5 Million Potential Social Impressions
– Any Single User Could Break Your Server
Crappy Sock Puppets Are Dead! Long Live Professional Avatars
• Actual Engaged Ambassadors
• No Fake LinkedIn or Facebook “People”
• Pseudonyms Make Business Sense Sometimes
• Don’t Be a Candy Ass