session 1: role and responsibilities
DESCRIPTION
Session 1: Role and Responsibilities. Club Public Relations Committee Bob Conner, President – RC of Minden Paul Kiser, D5190 PR Chair, Reno Sunrise. Learning Objectives. Understand the role of Club Public Relations Identify the role of the Public Relations Committee - PowerPoint PPT PresentationTRANSCRIPT
Session 1:Role and Responsibilities
Club Public Relations Committee
Bob Conner, President – RC of MindenPaul Kiser, D5190 PR Chair, Reno
Sunrise
Learning Objectives• Understand the role of Club Public
Relations• Identify the role of the Public
Relations Committee• Select appropriate committee
members
FEB 2010 D5190 PAK PR 1.02
What is Public Relations?
• Publicity• Public image• Other?
FEB 2010 D5190 PAK PR 1.03
What message does your Club want to send?
• To the public• To the Rotary Family• To Rotarians
FEB 2010 D5190 PAK PR 1.04
What tools does the Club have to send the
message?• Externally• Internally
FEB 2010 D5190 PAK PR 1.05
What is the goal of Club Public Relations?
Establishing and promoting a favorable relationship with the local community*
(*including Rotarians and their families)
FEB 2010 D5190 PAK PR 1.06
What Message Does This Send?
FEB 2010 D5190 PAK PR 1.07
What is the role of Club PR Committee
Create a coordinated communications effort of the
internal and external messages for your club.
FEB 2010 D5190 PAK PR 1.08
What are the responsibilities of the PR
Committee?• Identify how PR can assist Club*
goals• Determine internal message needs• Determine external message needs• Develop internal and external
message goals • Quarterly evaluate PR success• Know the resources available from
RI and District(NOTE: Club goals, not just PR goals)FEB 2010 D5190 PAK
PR 1.09
How do you make your Club ‘PR Smart’?
• Be aware of District and RI news sources/information
• Know the media people in your community
• Updated and dynamic Club website• Encourage members to wear their lapel
pin and purchase Rotary license plate holders
• Encourage members to be aware of his/her personal PR impact/image
FEB 2010 D5190 PAK PR 1.10
How does the Club prepare for a media
interaction?• Know the facts of the story you
wish to promote. • Designate your spokespeople.• Prepare fact sheets.• Write a news release.
FEB 2010 D5190 PAK PR 1.11
Who affects the Club message?
• Internally?• Externally?
FEB 2010 D5190 PAK PR 1.12
Who should be on the Club PR committee?
FEB 2010 D5190 PAK PR 1.13
Did We Do It?• Understand the role of Club Public
Relations• Identify the role of the public
relations committee• Select appropriate committee
members
FEB 2010 D5190 PAK PR 1.14
Session 2:Developing Goals
Club Public Relations Committee
Learning Objectives
• How to establish Club PR goals• How to build an Action Plan• How to establish a follow through
plan for Club PR goals
FEB 2010 D5190 PAK PR 2.16
How Can Club PR Help….
• Membership?• Recruitment?• Retention?
• Community Service?• The Rotary Foundation?• Vocational Service?• International Service?
FEB 2010 D5190 PAK PR 2.17
How can the PR Committee Assess Club
needs?• For what is your Club known? (Club
reputation?)• What areas would your Club like to
improve?• What PR tools does your Club use?• What PR tools does your Club want to
develop?
FEB 2010 D5190 PAK PR 2.18
What PR resources does the Club have available?
• Internal Expertise• Area Resources• District Resources• Rotary International Resources
FEB 2010 D5190 PAK PR 2.19
What are the key elements of effective
goals?• Shared• Measurable• Challenging• Achievable• Time specific
FEB 2010 D5190 PAK PR 2.20
What should be done at the first Club PR meeting?• Decide who to include in planning process• Assess current PR tools• Discuss other PR tools• Discuss Club goals and needs• Determine PR message goals• Determine the Action Plan• Determine evaluation methods
FEB 2010 D5190 PAK PR 2.21
What are the elements of each PR Goal?
• Who will be responsible?• Time frame needed to complete it?• What resources will be needed?• How can it be evaluated?
FEB 2010 D5190 PAK PR 2.22
How often should PR goals be set/re-evaluated?
• Short Range – Quarterly/Monthly• Constant Monitoring/Review
• Annual: July 1 to June 30• Reviewed at least quarterly
• Long-Range: 3 to 5 years• Reviewed at least annually
FEB 2010 D5190 PAK PR 2.23
Goal Example #1
• Club Goal – Attract Younger Members• PR Goal – Use new Social Media for
additional club information outlet• Facebook, Yahoo Group, Twitter,
LinkedIn, Blogging, Other?
FEB 2010 D5190 PAK PR 2.24
What steps of action can the PR Committee take?
1. Research Resources
2. Contact Resources
3. Report and Decide
4. Establish Plan for Implementation
5. Take action
6. Evaluate effectiveness
FEB 2010 D5190 PAK PR 2.25
What resources should be researched?
• In-club Social Media (SM) expert?• Other Area Clubs SM expert?• Search each SM for “Rotary”• District Public Relations resources• RI information• Google search
FEB 2010 D5190 PAK PR 2.26
What are the elements of an Action Plan?
• Determine Research Assignments• Determine Contact Assignments• Set a ‘Report Results’ meeting• Determine plan for implementation• Determine evaluation methods• Set a Goal Evaluation meeting • Act• Evaluate
FEB 2010 D5190 PAK PR 2.27
What goal setting issues have we missed?
• Does the goal need funding?• Funding sources?
FEB 2010 D5190 PAK PR 2.28
Did We Do It?
• How to establish Club PR goals• How to build an Action Plan• How to establish a follow through
plan for Club PR goals
FEB 2010 D5190 PAK PR 2.29
Session 3:Case Study Exercises
Club Public Relations Committee
Learning Objectives
• Identify challenges and solve problems that your committee may face
• Practice problem solving Public Relations issues
FEB 2010 D5190 PAK PR 3.31
Case Study ONE
• Rotary Club of West Pine Membership
FEB 2010 D5190 PAK PR 3.32
What did you learn?
• What solutions did your group find?
FEB 2010 D5190 PAK PR 3.33
Case Study TWO
• A Reporter Calls
FEB 2010 D5190 PAK PR 3.34
What did you learn?
• What did the Club President do well?• What could be improved?• What did you learn?
FEB 2010 D5190 PAK PR 3.35
Did We Do It?
FEB 2010 D5190 PAK PR 3.36
• Identify challenges and solve problems that your committee may face
• Practice problem solving Public Relations issues
What’s Next?
• Complete the Session Evaluation• Meet with Club Leadership this afternoon• Create your Club PR Committee• Schedule your first Quarterly Club PR
Committee meeting
FEB 2010 D5190 PAK PR 3.37
Questions?
Paul Kiser
District Public Relations Chair
775.224.2228
FEB 2010 D5190 PAK PR 3.38
District Contact