session 2 - 6 - oppo - ms. abby liu

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    Faster Than Ever4G Revolution of OPPO

    COPYRIGHT 2005-2014 OPPO CO.LTD. ALLRIGHTSRESERVED

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    COPYRIGHT 2005-2014 OPPO CO.LTD. ALLRIGHTSRESERVED Page 1

    Smartphone brand

    Dev

    elopment of 4G: 19 , NO.1

    Customers' Demands: Fast performance

    WHY?

    When we mention "OPPO"......

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    4G Products

    Picture Source:

    Gettyimages

    COPYRIGHT 2005-2014 OPPO CO.LTD. ALLRIGHTSRESERVEDPage 2

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    COPYRIGHT 2005-2014 OPPO CO.LTD. ALLRIGHTSRESERVED

    Find 7

    Picture Source:

    Gettyimages

    The world's fastest and

    safest :OPPO VOOC Flash Charge

    4G Band

    1/3/7/20/TD-B40(Asia Version )

    1/4/7/17(America Version)

    The world's first

    5.5inch QHD

    smartphone screen

    World's 1st:

    50 megapixel

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    COPYRIGHT 2005-2014 OPPO CO.LTD. ALLRIGHTSRESERVED

    Motorized camera

    N3

    Picture Source:

    Gettyimages

    16 Megapixels

    1/2.3 inch CMOS

    Breathing light

    Hollow underside

    Fingerprint safety

    4G Band

    1/3/7/20/TD-B40(Asia Verison )

    1/4/7/17(America Version)

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    COPYRIGHT 2005-2014 OPPO CO.LTD. ALLRIGHTSRESERVED

    The thinnest

    smartphone

    4.85mm

    R5

    VOOC MiniMuch smallerSame speed

    5.2 AMOLED1920x1080

    ppi: 423

    Industrial DesignMeticulous design

    Full -steel body

    4G Band

    1/3/7/TD-B40(Asia Version )

    1/4/7(America Version)

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    Culture of OPPO

    Picture Source

    Gettyimages

    COPYRIGHT 2005-2014 OPPO CO.LTD. ALLRIGHTSRESERVEDPage 6

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    COPYRIGHT 2005-2014 OPPO CO.LTD. ALLRIGHTSRESERVEDPage 7

    TRENDSETTINGBreathtakingly beautiful products

    YOUNG AT HEARTPurposeful, intuitive user-centric design

    METICULOUSCeaseless devotion to perfection and detail

    INNOVATIVESmart use of technology

    BRAND POSITIONINGWe provide customerswith the most delightful

    mobile experience

    through meticulous

    designs and smart

    technology.

    Tony, OPPO CEO

    OPPO's corporate philosophy

    is Benfen. It conveys our

    business principles of honesty,

    integrity and ethics. We do

    right things but not only do

    things right.

    CORPORATE PHILOSOPHY

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    The History of OPPO

    COPYRIGHT 2005-2014 OPPO CO.LTD. ALLRIGHTSRESERVED Page 8

    2001Globally registered

    2004OPPO China

    2005MP3 player ranked thirdin Chinese sales

    2006First MP4 player

    2008Entered mobile phonemarket

    2009Blue-ray player entered Americanmarket, and has become the No.1

    sales in global premium market

    2011First smartphone:Find Me

    2012Finder, Find 5

    2013N1 was named one of "the mostinnovative smartphones of 2013"

    2014Find 7The first 4G smartphone

    SMARTPHONEMP3, MP4 BLU-RAY DISC PLAYER

    2014

    N3, R5

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    COPYRIGHT 2005-2014 OPPO CO.LTD. ALLRIGHTSRESERVED Page 9

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    CurrentOverseas Markets(by May 2014)

    India

    Myanmar

    Thailand Vietnam

    Taiwan

    Philippines

    Indonesia

    Singapore

    Malaysia

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    COPYRIGHT 2005-2014 OPPO CO.LTD. ALLRIGHTSRESERVED Page 11

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    Global Business Development

    COPYRIGHT 2005-2014 OPPO CO.LTD. ALLRIGHTSRESERVED Page 12

    Africa

    The

    Middle

    East

    South

    America

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    Partnership

    Picture Source

    Gettyimages

    COPYRIGHT 2005-2014 OPPO CO.LTD. ALLRIGHTSRESERVEDPage 13

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    OPPO and Qualcomm

    COPYRIGHT 2005-2014 OPPO CO.LTD. ALLRIGHTSRESERVED Page 14

    2011First smartphone

    X903+MSM8255

    2012Finder & Find 5MSM8260 , APQ 8064

    2013N1APQ8064T, MSM8974AC

    2014Find 7 N3 & R5MSM 8974AB, MSM8939

    2010First cooperation

    E21W +QSC6270

    TBD

    2015Find 9

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    Future

    developmentstrategy of 4G

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    COPYRIGHT 2005-2014 OPPO CO.LTD. ALLRIGHTSRESERVED

    OPPO represents a lifestyle of being artistic in the digital world.

    Band Palnning

    Support more than 13 bandsInclude FDD and TDD

    Roam to most of states in the world

    RCS VoLTE

    Customers can enjoy theseby OTA updating

    CA

    B3+B8 20+20MHz CAB3+B28 20+20MHz CA

    Cat 6 and Cat 9

    OPPO Celebrity

    RCS5.1

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    COPYRIGHT 2005-2014 OPPO CO.LTD. ALLRIGHTSRESERVED