session 2: creating a sustainability strategy for a project to... · session 2: creating a...

CAMPAIGN FOR A SUSTAINABLE BUILT ENVIRONMENT© 2013 UK Green Building Council Registered charity number 1135153

Meredith DaveySenior Associate Director, Atelier Ten

Session 2: Creating a sustainabilitystrategy for a project

Environmental Design Consultants + Building Services Engineersatelierten.com

How to Create a Sustainability StrategyMeredith Davey – Senior Associate Director, Atelier Ten

LESS IS MORE

“Sustainable development is liketeenage sex – everybody claims they

are doing it but most people aren't’, andthose that are, are doing it very badly.”

Chris Spray (Northumbrian Water) in a designcouncil piece about sustainability

International Building Services and Environmental EngineersWe are an international team of building services engineers,environmental designers and lighting designers focused ondelivering sustainability in the built environment.

We have been designing “green” buildings for 20 years andhave evolved a team with the broad range of complementaryskills that are essential to the design of high performancebuildings of the future.

LondonGlasgow

New YorkNew Haven

San FranciscoDoha

BangkokSydney

“Doing more with less”R. Buckminster Fuller

Sustainable Design?

LESS IS MORE

What Do You Get Out Of It?

What's Involved?

What Does and Doesn’t Work

What Do You Get Out Of It?

Each Project is Unique

Each Project is Unique?

Frameworks

Metric Targets

Initiatives and measures

Categorized across areas

A Publicly Available Framework

How do you go about it?

Strategy or Implementation

“In Real Life, strategy is actually verystraightforward.

You pick a general direction andimplement like hell.”

Jack Welch, from “Winning”

TOWARDS ZERO CARBON

Hard Driving Forces

PLANNING + REGULATIONSTimeline to 2019

PLANNING + REGULATIONS

Soft Driving Forces

What Drives Change?

Who or whatdrives

EnvironmentalChange?

IDEAGENERATORS

andOPINIONLEADERS BUSINESS

PARTNERSand

COMPETITORS

RULEMAKERS

andWATCHDOGS

INVESTORSandRISK

ASSESSORS

After Esty and Wilson – “Green to Gold”

What Drives Change?

Who or whatdrives


CONSUMERSand

COMMUNITY

IDEAGENERATORS


PARTNERSand

COMPETITORS

RULEMAKERSand

WATCHDOGS

INVESTORSandRISK

ASSESSORS


What Drives Change?

Who or whatdrives


CONSUMERSand

COMMUNITY

IDEAGENERATORS


PARTNERSand

COMPETITORS

RULEMAKERSand

WATCHDOGS

INVESTORSandRISK

ASSESSORS


INVESTORS,OWNERS

andRISK

ASSESSORS

What Drives Change?

Who or whatdrives


CONSUMERSand

COMMUNITY

IDEAGENERATORS


PARTNERSand

COMPETITORS

RULEMAKERSand

WATCHDOGS

INVESTORSandRISK

ASSESSORS


INVESTORS,OWNERS

andRISK

ASSESSORSBUSINESSPARTNERS

andCOMPETITORS

What Drives Change?

Who or whatdrives


CONSUMERSand

COMMUNITY

IDEAGENERATORS


PARTNERSand

COMPETITORS

RULEMAKERSand

WATCHDOGS

INVESTORSandRISK

ASSESSORS


INVESTORS,OWNERS

andRISK


andCOMPETITORS

IDEAGENERATORS

andOPINIONLEADERS

What Drives Change?

Who or whatdrives


CONSUMERSand

COMMUNITY

IDEAGENERATORS


PARTNERSand

COMPETITORS

RULEMAKERSand

WATCHDOGS

INVESTORSandRISK

ASSESSORS


INVESTORS,OWNERS

andRISK


andCOMPETITORS

IDEAGENERATORS

andOPINIONLEADERS

CONSUMERSand

COMMUNITY

What Limits Change?

WHO / WHAT ARETHE DRIVERS OFENVIRONMENTAL

PROJECTS?

WHAT ARE THEBARRIERS TO

ENVIRONMENTALCHANGE?

CONCERN aboutECONOMIC COST

What Limits Change?


PROJECTS?




DIFFICULTY INVALUING

SUSTAINABILITYBENEFTITS

What Limits Change?

What Limits Change?


PROJECTS?

IDEAGENERATORS /

OPINIONLEADERS(including

GBC’s)



THE POWER OFTHE

INDIVIDUAL?ACHIEVING

WHOLE SYSTEMOUTCOMES


DIFFICULTY INVALUING

SUSTAINABILITYBENEFTITS

What Limits Change?

What Works and What Doesn’t

No Silver Bullet

Sustainable Strategies are a Number of Little Steps

Where do you and the client sit?

Source:http://cdn.theatlantic.com/static/infocus/drought082812/d26_17953656.jpg–

Reproduced for Educational Purposes

VISION vs REALITY

Commercial Opportunity?

Source:The Times Newspaper

March 2011 – Reproducedfor Educational Purposes

Commercial Opportunity?

Source:http://www.awarenessintoaction.com/whitepapers/doug-gatlin-increasing-property-values-reducing-operating-costs.html

“Smart companies are gaining acompetitive advantage in building

sustainably, but time is running out forthose companies still on the sidelines:

going green is poised tobecome the competitive

imperative.”

Doug Gatlin - U.S. Green Building Council

Engage People

Empower champions

Converting Liabilities into AssetsCardboard to Caviar – Kirkless & Calderdale Green Business Network

•

Converting Liabilities into AssetsGardens by the Bay, Singapore – Wilkinson Eyre and Grant Associates

Gardens by the Bay, Singapore – Wilkinson Eyre and Grant AssociatesConverting Liabilities into Assets

Check Results

“However beautiful the strategy,you should occasionally

look at the results.”

Winston Churchill

Sustainable Strategies are achievable

They deliver:

• A consistent framework• Respond to external demands• Respond to client values

Experience helps

A problem page is not the same as experience

Source:http://payload134.cargocollective.com/1/2/76711/4992865/advertorial.jpg/ –

Reproduced for Educational Purposes

Environmental Design Consultants + Building Services Engineersatelierten.com

London19 Perseverance Works

38 Kingsland RoadLondon, E2 8DD

T +44 (0) 20 7749 5950

session 2: creating a sustainability strategy for a project to... · session 2: creating a...

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