session 29 e-marketing - 30 nov 10
DESCRIPTION
Session 29MG 583 E-MarketingElectiveTRANSCRIPT
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E-MarketingElective
Fall 2010
Muhammad Talha Salam, Asst. [email protected]
Access it online: www.slideshare.net/talhasalam
> E-Marketing Strategy> Important trends in E-Marketing:
Selected slides (IAB Presentation) > Indl. Presentations> Quiz 5 (Social Media)
Class Presentation | Session 29 | 30 Nov 2010
Latest Practices in E-MarketingRegulatory Framework for E-Marketing
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E-Marketing 2Access it online: www.slideshare.net/talhasalam
E-Marketing Strategy
4 Ps & New Ps• Personalization• Participation• Peer-to-Peer Communities• Predictive Modeling
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E-Marketing 3Access it online: www.slideshare.net/talhasalam
E-Marketing Strategy
E-Marketing Strategy• Understanding Numbers
• Understanding options
• Campaign Simulation
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E-Marketing 4Access it online: www.slideshare.net/talhasalam
E-Marketing Strategy
E-Marketing Strategy• Steps
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E-Marketing 5Access it online: www.slideshare.net/talhasalam
Important Trends in E-MarketingSelected Slides (IAB Presentation)
Ref: Handout Slides by IAB• Selected slides
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E-MarketingElective
Fall 2010
Muhammad Talha Salam, Asst. [email protected]
Access it online: www.slideshare.net/talhasalam
> E-Marketing in today’s marketing plans (data)
> New concepts: Online Reputation Management | WebPR | Crowdsourcing
> Important trends in E-Marketing: Selected slides (Morgan Stanley Presentation)
> Regulatory framework for internet > Quiz 6 (MCQs)
Class Presentation | Session 30 | 3 Dec 2010
Latest Practices in E-MarketingRegulatory Framework for E-Marketing