session 3: social media content strategy
DESCRIPTION
Social Media Workshop | MESH | Indiana | October 2013TRANSCRIPT
Cheryl Bledsoe,
@cherylble
SESSION 3: SOCIAL MEDIA
CONTENT STRATEGIES
Content ChallengesWhat to PostWhen to Post (in crisis & in peace)
Dangerous Content
COURSE OBJECTIVES
TODAY’S FOCUS: WHAT TO SHARE
Issue #1:We Practice Boring….because it is safe
AGENCY CHALLENGES
Issue #2: Listening is Scary, or…
AGENCY CHALLENGES
Completely Overwhelming
Issue #3:Content Can Be Complex ►►►
AGENCY CHALLENGES
Anyone got an overly complex
graphic here in the
audience?
Issue #5: Difficult to be Culturally Relative within Traditional Message Approval Timelines
AGENCY CHALLENGES
BlogTweetsContestsQuizzesPoll QuestionsInfo Graphics
PhotosVideos
TYPES OF POSTS
70% should answer what the public needs
How-To DIYFrequently Asked QuestionsHelpful Resources
20% should be other people’s contentGenerates participatory ownershipEnhances Trust
10% should be your own agency content
WHAT TO POST
#smPDX
When Information is Relevant If You Are In the Midst of an Emergency,
Be concise & Broadcast-focused Monitor Enough to Know the Trending Concerns
If The Emergency Is Happening Elsewhere, Ask: What Might My Community Want to Know?
If You Are NOT In an Emergency, Choose a Posting Rhythm that Meets Your Resources
In a Timely Fashion
Time of Day Can Influence Engagement
WHEN TO POST
Give Your Community Fun Content
Know Your Core Values
Be Responsive
Remember, People are Visual
CONTENT STRATEGIES
InteractEmbrace the HolidaysChoose ThemesDo Social GoodSolve ProblemsCreate & Use Active HashtagsFeature Your FollowersPromote Across Platforms
If you want to engage with Internet Meme’s,
do it early….within 1-2 weeks of hype.
CONTENT IDEAS
Getting Comfortable with Making Video’sBe Nimble Enough to Host Your Own Press ConferencePractice Taking PicturesCommunicate Without WordsThink Constantly About What You Can ShareWatch Your Community…. Be ConnectedBe Fun
BE READY BY….
Use the “Holiday Dinner” rules….
Be Aware of PoliticsAvoid ReligionFocus on FactsBe Non-Judgmental
Negative Comments…
Embrace Educational Opportunities
Communities will self-regulate
Be clear on your content management rules
DANGEROUS CONTENT
Contact Information
Cheryl Bledsoe (@cherylble)Emergency [email protected]
Social Media [email protected]
QUESTION & ANSWER TIME
Can’t quite remember your question? Tweet @CherylBle for more discussion