session 4: ecommerce – show me how · – 9.9 million australians shopping online – growing at...

www.designexperts.com.au Session 4: eCommerce – show me how

www.designexperts.com.au

Selling Online – Show me how New trends & challenges

Tim Gentle Managing Director DesignExperts.com.au


Design Experts

•  Marketing •  Branding •  Online Strategy •  Website Design •  Graphic Design •  Education


Today’s Topics

•  Selling Online – new trends and challenges –  Facts and Figures –  The Selling Process –  Marketing –  What you can Sell –  eCommerce Models –  Conversion –  Logistics –  Trends –  Our eCommerce Services –  Questions


Facts & Figures

•  Forrester Research - www.forrester.com –  9.9 million Australians shopping online –  Growing at 1% every year –  There will be 100,000 new buyers this year alone. –  7% of retail sales are online sales –  Online sales growth - 10% a year until 2015.

•  Morgan Stanley - www.morganstanley.com –  Internal price comparison across 99 products showed prices

are 19-64% cheaper online


The selling process

Marke5ng Conversion Logis5cs


Marketing

•  Marketing is; –  Getting buyers to your website –  Getting the phone to ring

•  Increase website visitors –  Search Engine Optimisation –  Mini-sites –  Social Media –  Email Marketing –  Traditional Marketing –  Word of Mouth

Marke5ng


What can I sell online?

•  Physical Products •  eProducts •  Services •  Gift Certificates •  Donations •  Deposits •  Tickets •  Subscriptions •  Pay Invoices


Conversion

•  Sales is converting the lead into a sale –  Security –  Design –  Traditional Customer Service Technique –  Social Media –  Statistical Analysis

Conversion


Security & Confidence

•  Build buyers confidence –  Take a tour Video –  Add the “we accept” to the front page –  Add your SSL certificate –  www.dealsdirect.com.au


Security & Confidence

•  Have a returns policy •  Practice what you preach “3 step check out” •  Put delivery costs up front •  Provide Tax Invoice •  Place contact details on website (ABN/Address)


eCommerce Models


Design Tips

•  Big Photos •  Detailed Information

–  Features & Benefits –  Model Numbers

•  Quick and easy checkout •  Clean & Professional •  .com.au •  Phone Number •  Accessibility (Language, Vision etc)


Traditional Offline Retailing

•  Offline sales techniques –  Gift Wrapping –  Free Gift with purchase –  Free Delivery –  Loyalty Program –  Refund Policies –  Up-sell options –  Pictures of people, not just jeans –  Customer Service Hotline / Chat –  Wishlist feature


Social Media Tips

•  Social media integration –  like buttons –  Products find you

•  User Feedback & Reviews


Statistical

•  For the Retailer –  Tracking “goal setting” (to indentify website behaviour)

•  For the Buyer

–  Remember repeat purchaser details –  Suggested Products –  Wishlist


Logistics

•  Logistics is “Getting to goods to the buyer” –  Process the Payment –  Stock Control –  Shipping / Freight Calculators –  Database Integration

Logis5cs


Stock Control – Database Integration


Shipping Considerations

•  Australia Post •  Couriers •  Collection Points eg. Coles – Shell Service Station •  www.courierquotes.com.au


New Trends

•  Shopping Centres - www.westfield.com.au •  Virtual Shopping •  Group Buying - www.scoopon.com.au •  Comparison Shopping - www.getprice.com.au •  Mobile Shopping (apps/web) - www.ebay.com.au •  Auction Website – www.catchoftheday.com.au •  Service Organisations – deposits •  Terminals in-store •  Facebook shopping cart


Top Ten e-tailers

•  Catch of the Day •  DealsDirect •  Big W •  Woolworths •  Dick Smith •  Dick Smith •  JB Hi-Fi •  BrandsExclusive •  OzSale •  Oo.com.au •  EB Games Australia •  Crazy Sales


Design Experts eCommerce Service

•  eCommerce strategy •  Shopping carts •  PayPal Buttons •  eCommerce online forms •  eCommerce apps •  Point Of Sale synchronisation •  Training and support


What you have learnt

•  Facts and Figures •  The Selling Process •  Marketing •  What you can Sell •  eCommerce Models •  Conversion •  Logistics •  Trends •  Our eCommerce Services •  Questions


Further Reading - Articles

•  Australia’s top 10 online retailers 2011 •  How I moved my retail business online •  How I created a thriving online community •  eCommerce tips for SMEs •  Retail’s multi-channel challenge •  Suppliers using dirty tricks to restrict online retailers: eBay survey •  Online spending soars as Mark McInnes calls for action on online tax-free

threshold •  Online retail to grow at 20% per year as bricks and mortar suffers: broker •  Why the product you sell online may differ from what you sell in-store •  In retail we trust •  10 web trends to watch in 2011 •  Is your website undermining the effectiveness of your advertising and

promotion? •  Group buying market grows 72% in June quarter as 51 players battle for slice of

the pie •  Group Buying Sites: A word of warning


Questions

•  Tim Gentle •  1300 85 25 82 •  [email protected] •  www.designexperts.com.au

session 4: ecommerce – show me how · – 9.9 million australians shopping online – growing at...

Documents