session 4 - the five steps to long term social media success, by warwick davies
DESCRIPTION
Solving Your Biggest Marketing Challenges Through Better Engagement.The Marketing Challenges Workshop (MCW) was created to address the hardest challenges, which marketing practitioners are facing. Given the tougher economy and difficulty in the attracting and keeping quality audiences for market leading conferences and expositions, marketing professionals have an urgent need to find timely solutions to hit market attendance goals.Session 4 by Warwick DaviesTRANSCRIPT
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Warwick Davies Principal, The Event
Mechanic!
The Five Steps to Long Term Media Success
Marketing Challenges Workshop
inclusive vs. exclusive
connecting people
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long term
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consistency
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free content
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interact
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authentic
research
knowledge
strategy
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sites
measurement
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Summary
Philosophy-does it lend itself to effective
social media execution?
Knowledge- Do you know where your
audience spends its time and on what?
Strategy-Are you in this for the long run?
Do you have the right people doing the
right things?
Tactics-what tools will you use?
Measurement-how will you know how
well you are doing?
maturity model diagram
Thank you
Thank you
Warwick H. Davies
Principal The Event Mechanic!
22 Garfield Street
Lexington MA 02421
T: 781.354.0119 [email protected]
www.theeventmechanic.com
Slides: [email protected]