session 5: choosing a social media tool
TRANSCRIPT
• Cost: Free or bought? What is your budget?Social Media 80/20 Cost Principle
• Time:Reports in minutes/days/weeks?
• Reach:How much data will it gather: one site or entire
web?
• Report:What kind of reports does it provide? Numbers or full
analysis?
• The intended Use:Compile a list of the tasks by being specific on your Social
Media strategy and campaign. Are you looking for marketing tool? Analysis? Research? Scheduling? Tracking?
• Ease of Use:It is preferably to get a simple tool that will allow you access
most of its features without breaking a sweat.
• Support/Training:Point above can however be addressed by the level of support
that is available from the tool’s technical team.
• Flexibility:
There may reach a point where you will want to add a Social Media account or a team member.
• Security and Privacy:
Just how much information are you will to share with your community or service provider?
MY TOOL KIT
http://sociocampus.wordpress.com/2013/08/25/my-social-media-tool-kit/