session #7 with new york times best-selling author peggy mccoll
TRANSCRIPT
http://PeggyMcColl.com 1
New Model Best Seller Program
SESSION #7With New York Times Best-Selling
AuthorPeggy McColl
http://peggymccoll.com 2
Overview - This Class
Writing effective copy – because if your message isn’t delivered in the right way, your chances of success are greatly diminished! (This lesson both reviews and builds on what we covered in Phase 1, Class 3.)
Open Q & A
http://peggymccoll.com 3
Where is “Copy” Used
Opt-in Pages Front Page of Your Website Sales Pages eMail content Sign up Forms Order Forms
http://peggymccoll.com 4
The Purpose
To get people to take action Sign up Register Order Take the next step Tell another Tell many others Promote you Buy
http://peggymccoll.com 5
On Your Website
Where would you use copy?
http://peggymccoll.com 6
What Should You Have
An Opt inA BIOProductsServicesSpecial OffersFreebee/Giveaway/Gifts
http://peggymccoll.com 7
What SHOULDN’T You Have
Boring Material Too much detail on the front page Confusion All text and no images Anything that insults or is inappropriate
http://peggymccoll.com 8
Where can you start?
With one sales page! http://BestSellerMegaMinds.com
http://peggymccoll.com 9
Your Website = a House
You can “add on” as you grow Start with a “Design” Build a Foundation Construct with Quality
http://peggymccoll.com 10
Standalone: http://DirtEasy.com
http://peggymccoll.com 11
Optin Page: http://peggymccoll.com/goalsmadeeasy/
http://peggymccoll.com 12
An “Experts’” Generic Page
BIO OPTIN MEDIA
SERVICES PRODUCTS CONTACT
http://peggymccoll.com 13
http://peggymccoll.com
http://peggymccoll.com 14
VERY IMPORTANT!
THINK LIKE A CUSTOMER
http://peggymccoll.com 15
COPY FOR A LAUNCH
http://peggymccoll.com 16
What do you need?
A product/service/offering (priced it, set up in shopping cart, ready to sell)
An eMail to send to Affiliates to get them on board
An optin page (if you are having a freebee) OR A Sales Page An eMail for you and/or Your Affiliates to Send Auto Responders (if you are offering a
FREEBEE)
http://peggymccoll.com 17
Support Materials
http://PeggyMcColl.com 18
www.GoalAchieversClub.com
We’re Going to “Walk” Through a
Sales Page
http://peggymccoll.com 19
Heading
http://peggymccoll.com 20
The Problem
http://peggymccoll.com 21
Social Proof
http://peggymccoll.com 22
Solves what?
http://peggymccoll.com 23
What They’ll “Get”
http://peggymccoll.com 24
Plus this * Real VALUE *
http://peggymccoll.com 25
The “tools”
http://peggymccoll.com 26
Big BONUSES
http://peggymccoll.com 27
3 Payment Option
http://peggymccoll.com 28
Sense of Urgency
http://peggymccoll.com 29
Your Next Steps
Start with the outcome in mind What do you want to create/offer? What is your revenue model?
Create a web page / web site OR Revise your website / revise your web pages Study other “copy” pages and model them
http://peggymccoll.com 30
2 Important Things to Remember
#1. You get one chance to make a first impression
#2. It doesn’t matter how great a reach you have; and the total number of partners/affiliates sending out emails for you IF your “copy” isn’t effective. CREATE GREAT COPY that will convert prospects into buyers.
http://PeggyMcColl.com 31
QUESTIONS?