session | basics of digital marketing
TRANSCRIPT
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WHAT . WHY . HOWSession By: Akash Srivastava, Digital Media Evangelist
DIGITAL MARKETING
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“Almost overnight, the internet gone from Technical Wonder to a Business Must”
#DigitalDialogue
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WHAT
#DigitalDialogue
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What is Digital Marketing?
Digital Dialogue
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Types of Digital Marketing...
Digital Dialogue
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Digital Marketing Comprises of...
Digital Dialogue
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WHY
#DigitalDialogue
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Digital Media Facts...
302 M
Internet User base
120 M
Facebook User base
100 M
Google User base
22 MTwitter
User base
213 M
Mobile User base
India Inc has spend 3.5K Cr on Digital Media Marketing in year 2014 and is expected to grow by 35% in 2015..... SO IS IT A HUGE BUSINESS??
Digital Dialogue
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Digital Media Facts...
Digital Dialogue
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Digital Media Facts...
India Inc has spend 3.5K Cr on Digital Media Marketing in year 2014 and is expected to grow by 35% in 2015.
SO IS IT A HUGE BUSINESS??
Digital Dialogue
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HOW
#DigitalDialogue
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Digital Marketing Services...Search Engine Optimization
(SEO)Search Engine
Marketing (SEM)
Website / Application
Email Marketing
Banner Ads (Display)
Mobile Marketing
Social Media Marketing
Social Media Management
Digital Dialogue
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Digital Marketing Approach...
REACHENGAGEMENTCONVERSIONIMAPCT
Digital Dialogue
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Search Engine Optimization...
Digital Dialogue
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Search Engine Optimization...
Digital Dialogue
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Search Engine Marketing...
Digital Dialogue
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Campaign Process
Digital Dialogue
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Social Media Management...
Digital Dialogue
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SOCIAL MEDIA MANAGEMENT PROCESS
Digital Dialogue
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Social Media Management...
Digital Dialogue
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Social Media Marketing...
Digital Dialogue
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Digital Dialogue
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Display Advertising...
Digital Dialogue
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STANDARD BANNER SIZE
Digital Dialogue
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DELIVERY METHOD
Digital Dialogue
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Email Marketing...
Digital Dialogue
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EMAIL MARKETING PROCESS
Digital Dialogue
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KEY DELIVERY PERFORMANCE MATRIX
Subject Line : catch subject line can lead to better opening rate
Action Point : good quality action point on creative could lead to website
Lead Generation Form : Form on email creative also help in grasping more leads
Sender Id : Choose your sender id strategically
Digital Dialogue
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Mobile Marketing...
SMS PushVoice CallVoice call with IVRActive ConnectLong and Short Code with keywordsVirtual No with IVRMiss call NoToll Free NoAugmented Reality (ALIVE)
Digital Dialogue
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Website/UX...
Online Experience designCustom website designContent Management SystemsEcommerce Web ShopsWebsite DevelopmentWordPress CustomizationComplete Web MarketingUsability TestingApplication UI DesignDomain & Web Hosting
Digital Dialogue
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OUR WEBSITE DEVELOPMENT PROCESS
Digital Dialogue