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SESSION – GRAPHIC DESIGN STYLESWeek 2 Monday am
Session 3-4 Aims & Outcomes:
• Aims: To explore the subject of Graphic Design styles and understand a historical pattern within them.
• To research Graphic Design styles, identify characteristics and collect relevant examples.
• To begin to construct a Graphic Design styles timeline to record findings and support further assignment development.
• Outcomes: You will understand what Graphic Design styles are and the periods they belong to. You will have collected a range of visual examples of Graphic Design styles and begun to construct a timeline of progress. You will link this to sessions on contextual designers and embed these into your timeline and research.
Graphic Design Styles Task:
• Your task for this week is as follows:
• As part of your research you need to explore the theme of Graphic Design Styles and create a timeline form mid Victorian to current styles. Your timeline should be comprehensive and support specifically the work you intend to do for assignment:
• Consider:
• Design work for each period
• Designers who worked in these periods
• Influences from designers and artists within each period
• Social, historical, and political events which may have influenced some of the styles in each period
• You will be working with Andrew during Contextual sessions and this work should be come part of your timeline
Inspirational Collection
Inspirational Collection
• Typefaces:
• Collect as many examples of typefaces as you can throughout the year and stick them in a separate journal or mini sketchbook.
• Collect from books, magazines, papers, the internet, take photos of typefaces you see around you, etc.
• These will be used for reference in each of your assignments.
• No need to annotate, just for inspiration.
Inspirational Collection
• Inspirational imagery & design
• Collect inspirational imagery as you go through the year.
• This might be photographs, magazine or paper clippings, images from the internet, posters leaflets, artwork and design you see around you.
• Add these to your journal or mini sketchbook to use as inspiration throughout the year.
• No need to annotate, just for inspiration.
What Are Graphic Design Styles?
• Task 1:
• Get into groups of two fives and a four.
• Using the designs provided, put them in date order.
• Tell me why you have dated them as you have.
• Task 2:
• In singles, select one design style and analyse it’s characteristics
• Individually share these with the group
Graphic Design Styles
1. Victorian style Graphic Design – 1837-1901
2. Arts & Crafts style Graphic Design – 1880-1910
3. Art Nouveau style Graphic Design – 1890-1920
4. Futurism style Graphic Design – Early 20th
Century
5. Art Deco style Graphic Design – 1920s & 1930s
6. Heroic Realism style Graphic Design –1930s onward
7. Early Modern style Graphic Design – 1910-1935
8. American Kitsch style Graphic Design –1950s
9. Late Modern style Graphic Design – Late 1940s – early 21st Century
10. Swiss/International style Graphic Design –1940s – Late 20th Century
11. Psychedelic style Graphic Design – 1960s –1970s
12. Post-Modern style Graphic Design – 1970s – 1980s
13. Grunge style Graphic Design - Post Millennium
14. Flat style Graphic Design - Current
Victorian style Graphic Design – 1837-1901
Victorian style Graphic Design – 1837-1901
• Characteristics
• Decorative outer borders
• Elaborate typography
• Symmetry
• Highly ornate and 'busy' imagery
• Very few straight lines or edges
Arts & Crafts style Graphic Design – 1880-1910
Arts & Crafts style Graphic Design – 1880-1910• Characteristics
• Reused traditional/older style features
• Simple forms
• Illustrated typography
• Lots of textures
Art Nouveau style Graphic Design – 1890-1920
Art Nouveau style Graphic Design – 1890-1920• Characteristics
• Intricate hand drawn style
• Linear based designs
• Use of natural forms
• Regularly features female form
Futurism style Graphic Design – Early 20th
Century
• Characteristics
• Eclectic style
• Featuring or using new technology
• Offset text
• Some cubist influences
• No traditional features
Futurism style Graphic Design – Early 20th
Century
Art Deco style Graphic Design – 1920s & 1930s
Art Deco style Graphic Design – 1920s & 1930s• Characteristics
• Bold geometric shapes
• Use of motion lines and sunbursts
• High contrast in colours
• Flat (in terms of depth)
Heroic Realism style Graphic Design – 1930s onward
Heroic Realism style Graphic Design – 1930s onward• Characteristics:
• Realistic imagery
• Usually featuring one person
• Promoting an ideal
• Strong message in the text
• Clear, bold font
Early Modern style Graphic Design – 1910-1935
• Characteristics
• Geometrically based
• Minimalistic approach
• Clean type
• More photos, less illustrations
Early Modern style Graphic Design – 1910-1935
American Kitsch style Graphic Design – 1950s
• Characteristics:
• Contrasting imagery and fonts
• Bold, vibrant colours
• Aerodynamic shapes
• People in dramatic poses
American Kitsch style Graphic Design – 1950s
Late Modern style Graphic Design – Late 1940s – early 21st Century
• Characteristics:
• Distorted geometric shapes
• Informal structural layout
• Plain, simple, non-decorative type
Late Modern style Graphic Design – Late 1940s – early 21st Century
Swiss/International style Graphic Design –1940s – Late 20th Century
Swiss/International style Graphic Design –1940s – Late 20th Century• Characteristics:
• Use of negative space
• Very 'clean' and simple
• Sans serif fonts favoured
• Asymmetrical layouts
Psychedelic style Graphic Design – 1960s –1970s
Psychedelic style Graphic Design – 1960s –1970s • Characteristics
• Influenced by the prevalence of hallucinatory drugs
• Featuring abstract swirls of intense colour
• Curvilinear calligraphy reminiscent of Art Nouveau.
• Intense optical colour vibration
Post-Modern style Graphic Design – 1970s –1980s
Post-Modern style Graphic Design – 1970s –1980s• Characteristics
• Collage like illustrations
• Overlapping elements
• Impulsive and playful
• Tilted axis
Grunge style Graphic Design - Post Millennium
Grunge style Graphic Design - Post Millennium• Characteristics
• Dirty textures and background images
• Irregular lines and frames
• Coffee rings, spilled out liquids and dirty stains
• Torn paper and dirty edges
• Hand-written elements
Flat style Graphic Design - Current
Flat style Graphic Design - Current
• Characteristics
• Minimalist
• No depth
• Neutral tones
• Straight lines
• Use of negative space
Graphic Design Styles Task:
• Your task for this week is as follows:• As part of your research you need to explore the theme of Graphic Design Styles and create a
timeline form mid Victorian to current styles. Your timeline should be comprehensive and support specifically the work you intend to do for assignment:
• Consider:
• Design work for each period
• Designers who worked in these periods
• Influences from designers and artists within each period
• Social, historical, and political events which may have influenced some of the styles in each period
• Which periods you have ideas for and which you might choose as your final work, and why.
• How you will use your findings from this task to influence your final work
• You will be working with Andrew during Contextual sessions and this work should be come part of your timeline
Plenary:• I feel the most important thing I learnt today was?
• With the information I learnt today, I will now be able to…
• After today’s lesson I can now explain.
• Today I was able to make progress because…
• The part of the lesson I found easiest was…
• If was to set homework to build on today’s lesson I would…
• I am proud of myself today because….
• I think it is important to remember what I learnt today because…
• One thing I think I did really well was…
• Next time I would like to learn…