Energizing and Modernizing Oracle E-Business Suite with Oracle

Fusion Middleware

Session ID: S307959

Nadia BendjedouDirector – Product StrategyApplications DevelopmentOracle Corporation

Hannes SmitEnterprise Architect

Amway Corporation

Markus ZirnVP, Product ManagementFusion Middleware Development

Oracle Corporation

10 Things you Can Do Today to Prepare for Oracle’s Next-Generation Applications

Applications Best Practices

Keep Current with the Oracle Applications Releases

Inventory your Enterprise Business Assets

Prepare your Roadmap for the Future

Leverage Future-Proof Solutions and Technology TodayExtend the Value of Oracle Applications Unlimited

Rethink your “Customization” Strategy

Consolidate your Master Data

Embrace SOA-Based Integration

Extend your Business Intelligence Applications Portfolio

Adopt Enterprise Reporting & Publishing

Secure your Global Enterprise

Increase Information Worker’s Productivity

Incorporate Google-like Search

Consider Grid Infrastructure

Centralize your Applications Lifecycle Management

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Embrace SOA-Based IntegrationOracle Fusion Middleware

4© Copyright 2008 EMC Corporation. All rights reserved.

What will make the migration difficult?

Several characteristics of our current applications environment inhibit flexibility.

Business Applications

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23

47

Many business processes span

multiple EMC applications.

Logic, sequencing and business rules

are implemented directly in the

applications and the point-to-

point interfaces

Data is extracted directly from business applications and reporting environments inconsistently, allowing for varying definitions of business

information such as Customer, Revenue, Product, etc.

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Each application leverages

local security or connects directly to

one of multiple directory services.

ReportReportReport Report

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EMC – Oracle Applications Roadmap Planning

OLDModel with FMW

Extensions

SOA Platform

(real time)

Customizations

P2P Interfaces (Batch)

Application

Benefits with FMW

IT Value

• Cheaper Apps Upgrades (reduction of

customizations)

• Maintainable Interfaces

Business Value

• Better fit of Application into larger business

process

• Agility (adopt to changing business process)

ERP 2.0

6© Copyright 2008 EMC Corporation. All rights reserved.

Fusion Middleware – Strategic Intent

How do we invest for an easier transition?

Multiple pieces of Fusion Middleware will be layered around our Business Applications so as to

insulate us from complexity.

Business Applications

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2

4

Consolidate process and integration

logic outside of individual applications

and interfaces.

Create standard definitions of key data elements that

are shared by all reporting functions.

Connect business applications to a single

virtual directory, insulating them from the individual

directories.ReportReportReport Report

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Oracle

SOA Suite

Customer Revenue Product Territory

Oracle BI (OBIEE) Oracle Virtual Directory

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Rethink your

“Customization” Strategy

• Profile Options

• Security Setup

• Parameterization

• Changes the order in

which table columns

are displayed

• Tailor a query result

• Change the color

scheme of the UI

• Add attributes on the

display

• Etc….

• Add new functional flows

• Extend or override existing business logic

Rethink your “Customization” StrategyOracle Principles

Configure Personalize

Extend

Customize

Rethink your “Extension” StrategyBusiness Requirements

• Extending the functionality (composite applications)

• Self-Service functionality

• Larger user population

• Empowering information workers through advanced

user interfaces

• Ajax-style UI to enable “autosuggest” capability

• Expose flows, cross apps, through a single UI

• Business users dashboards, real-time gauges of transactional

systems and business processes

Business Issue:

•Expensive, manual warranty mgmt. process (fax, phone)

With FMW:

•3 months implementation of online self-service

•Maintainable application

•Saved $2M annually

•Re-assigned 3 FTEs

Customer - Windriver

Challenges

• No clear view of customer

• Replace an Online Customer Support Application built on PHP, PERL and CGI.

• Integrate with Oracle eBS/ iSupport.

• Personalize customer online experience

Results

• Increased customer satisfaction from 47% to 82%

• 2009 CIO 100 Award winning solution in the "Customer" category

• Flexible infrastructure leading to fast upgrade time and lower TCO

• E-Business Suite

• Siebel

• Customer Hub

• WebCenter Suite

• Universal Content Mgmt. (UCM)

• ADF

• Identity Mgmt. Suite

• SOA Suite

Business Issue:

•EBS assessed at 35% fit for BT Real Estate needs

•Need platform for matching needs of today 5,000 apps

With FMW:

•Plan to reduce apps footprint by 90%

• Implement loosely coupled SOA

•WebCenter, ADF, BPEL for niche functionality

•Also use BI EE, ECM

© British Telecommunications plc

Draft

The BT Enterprise Management Platform Universal Applications Framework

Decoupling The Business Process from the Database and User Interface

User Experience Layer this includes the decoupled user interface and business intelligence layer.

Enterprise Workflow layer, standard re-useable business tool for the construction and orchestration of Business Process.

Enterprise Data Layer fully decoupled from both business process and the user experience based on existing enterprise wide strategic

solutions that are appropriate to business functionality required.

Enterprise Business Process Layer Oracle BPEL

Enterprise Database Layer Oracle 10gSingle DB Schema for all business processes supported Includes meta layer

User - Workflow Interaction

Oracle WebCentre (ADF)

Business Reporting

Enterprise Business Intelligence Oracle BIEE

Enterprise Data Archive OWB

Enterprise Document Management UCM

ApEx

BAM

EMP Integration Architecture

Rethink your “Extension” StrategyTypical Scenario

Native

Logic

Native

UI

Hard to upgrade!

E-Business Suite

Extension

with

Native

Tools

UI

Extension

Logic

Extension

Rethink your “Extension” StrategyLeverage FMW for your Extensions

UI – Portal or

WebCenterHuman

workflowBAM

SSO with ALL Applications

Process

Logic

Easy to upgrade!

WS

WS

WS = Web Service

Error Handling

Logic

ExtensionWS

Easy to upgrade!

WS WS

Custom

Legacy

Partner

ORACLE APPLICATIONS

UI

WS

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Embrace SOA-Based

Integration

Embrace SOA-Based IntegrationOracle E-Business Suite SOA-Enablement

• Oracle Integration Repository

• Compilation of information about the numerous service endpoints exposed by the Oracle E-Business Suite of applications.

• Provides a complete catalog of Oracle E-Business Suite's business service interfaces

• Hosted for 11.5.10 --> http://irep.oracle.com/

• Shipped with R12

• E-Business Suite Adapter

• Part of Oracle FMW 10.1.3

• Provides, bidirectional, multimodal, synchronous, and asynchronous connectivity

• Exposes E-Business Suite Integration Interfaces as Web Services

• Interfaces with iRep to expose only recommended public integration interfaces

Build your Own SOASOA Patterns

• SOA-Based Integration (from EAI to SOA)

• Legacy Modernization (SOA-Enabling the Mainframe)

• B2B Services Network

• Multi-Channel Applications

• Master Data Management integration

• Modern Composite Applications

• 100’s of lines of PlSql,…

• Batch-style

• Insufficient exception and error handling

• Declarative integrations

• SCA standard based composites

• Real-time integrations

• Rules-based exception handling

industrial strength ESB

(used by FedEx, Dell,…)OSB

Mediator BPEL

Process

Rules

Human

Workflow

Business Case: Integration Modernization

Canonical Service

(normalized across Apps)

Loosely Coupled

Declarative

(non programmatic)

Re-use

Layered

SOA & BPM Architecture Benefits

Embrace SOA-Based IntegrationOracle Application Integration Architecture

Best Practice Processes

Reference Process Models

Composite Business Flows

Pre-built Composite Processes

30+ PIPs To Date

AIA For Communications

Standardized Composition Framework

100+ Objects, 1000+ Services

Cross Industry and Industry Objects

FMW 10.1.3.4 Certified

Customer Goal: Integrated Business Process

CanonicalLayer (EBO/EBS)

Pre-Defined Reference Patterns

IntegrationArchitecture

FMW MethodologyIntegration

Governance ToolsDeveloper Utilities…

Foundation PackBusiness Process Composition Framework

Order toCash

Design toRelease

Order toBill

Cust.MDM

Prod.MDM

Others…Oracle to

SAP

Process Integration PacksPre-built Composite Application Processes

SOA Suite

BPA Suite

Service Registry

Oracle AS

ODI

Maintain

Upgrade

Implement

*Source: 5 year TCO Oracle Study with Telco Customers,

2008

50% Cost reduction

55% Cost reduction

20% Cost reduction Application Integration Architecture

Traditional custom integration

AIA Drives Savings through Entire Integration Lifecycle

Average Initial

Implementation

Time & Effort

Average Upgrade

Time & Effort

AIA Case Study Results*

10 Months

7 Months

3 Months

1.5 Mos

30%

50%

AIA Case Study Results*

Integration Architecture – We’re on our way

Consistent results from every channel

Minimize extension to purchased apps

• Business logic in Business Services Layer

• Use Application Development Framework

High degree of agility

• Reduced scope of change

• Reduced time to live

• Reduced cost of implementation

• Reduced risk of change

Enforce solution governance

• Enterprise canonicals

• Services portfolio

• Strategic alignment

• Standards adherence

• Application/Technology Usage Review

CanonicalLayer (EBO/EBS)

Pre-Defined Reference Patterns

IntegrationArchitecture

FMW MethodologyIntegration

Governance ToolsDeveloper Utilities…

Foundation PackBusiness Process Orchestration Framework

Order toCash

Design toRelease

Order toBill

Cust.MDM

Prod.MDM

Others…Order toBonus

E-BUSINESS SUITE JD EDWARDS E1 SIEBEL MARKTNG SIEBEL LOYALTY

Customer - Zebra

Challenges

• Multi-year IT transformation to accommodate a rapidly growing global business

• Need 360-degree view of the customer across140 systems

• Reduce IT integration costs

Results

• Reduced IT integration costs by 60 percent & eliminated third-party middleware tools

• Delivered CRM-to-Customer Data Hub integration in 2 months

• Lowered resource costs (2 people in-house, small off-shore team)

Oracle Application Integration Architecture enables Zebra Technologies

to deploy multiple Oracle solutions across the enterprise without the

traditional middleware development time, costs and overhead.

Don O’Shea, CIO

• Oracle E-Business Suite

• Siebel

• Agile

• Customer Hub

• AIA Foundation Pack

• SOA Suite

Oracle B2B10g to 11g

SOA - Data IntegrationCustomer Success

Leading Pharma Company• Runs E-Business Suite, Siebel• Oracle SOA Suite with Coherence as SOA Platform

Major High Tech Company• One of world’s largest E-Business Suite implementation• Integration platform: BPEL, ESB, BAM, OWSM

Manufacturer of home improvement and building products• E-Business Suite, JDE, OTM• BPEL, BAM for integration error handing

Office Supplies Company• E-Business Suite, OTM, Manhattan, Red Prairie• End-to-end integration with BPEL

Canonical Service

(normalized across Apps)

Loosely Coupled

Declarative

(non programmatic)

Re-use

Layered

SOA & BPM Architecture Benefits

Business Issues:

• Paper-based approvals (multiple signatures)

• Custom PHP service request application

With FMW:

• Automated provisioning processes including 11i and PSFT HR

• Leveraged BPEL system integration & human workflow capabilities

• Solution in 7 weeks

SOA - Business Process ManagementCustomer Success

Leading manufacturer of computer control devices• Logitech runs Oracle E-Business Suite and SalesForce.com• SOA Suite provides order visibility to OEM salesforce

SOA - Business Process ManagementCustomer Success

$2.5B For-Profit Education Provider• Uses PeopleSoft HR as well as E-Business Suite• SOA Suite enables rules-based student loan processing

Regional Bank• E-Business Suite and Temenos Implementation• BPA Suite Process Modeling across both Apps

Dutch Government (Collection Agency)• E-Business Suite with particular process flows• BPEL, B2B orchestrating EBS capabilities

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Extend your Business

Intelligence Applications

Portfolio

Leverage Next Generation Technology Today

Oracle Daily Business Intelligence (DBI)Dashboards Within E-Business Suite

• Role Based Dashboards

• Leverages EBS

Infrastructure and

Materialized Views

• No Data Movement

Required

• Drill Directly to

Transactions from

Summaries

• Implements in Days

• Fastest Path to

Information from EBS

• Part of EBS “Rapid

Install”

• No Training Required

BI EE Analytic Server

• Enterprise Semantic Model

• Multi-Source Data Warehouse Model

• Pre-Packaged Dashboards

• Pre-Packaged ETL Maps

ReportDefine Analyze

ConsistentMulti-SourceIntelligence

Extend your Business Intelligence ApplicationsAdopt Enterprise Analytics Strategy with Oracle BI

FinancialsCRM SCM

Oracle BI ApplicationsComprehensive, Prebuilt, Best Practice Analytics

Travel& TransAuto

Comms& Media

Complex

Mfg

ConsumerSector Energy

FinancialServices

HighTech

Insurance

& Health

LifeSciences

Public Sector

and Other Operational & Analytic Sources

Source adapters:

Sales MarketingProcurement &

Spend

Supply Chain & Order

ManagementFinancials

HumanResources

PipelineAnalysis

ForecastAccuracy

Sales Team Effectiveness

Up-sell/ Cross-sell

Cycle Times

Lead Conversion

Employee Productivity

Compensation

Compliance Reporting

WorkforceProfile

RetentionAnalysis

Return on Human Capital

General Ledger

AccountsReceivable

AccountsPayable

Cash Flow

Profitability

ExpenseManagement

Revenue andBacklog

Inventory

FulfillmentStatus

CustomerStatus

Order Cycle Time

BOM Analysis

Direct / Indirect Spend

Buyer Productivity

Off Contract Purchases

Supplier Performance

Purchase Cycle Time

Employee Expenses

Campaign Effectiveness

CustomerInsight

Product Propensity

Loyalty &Attrition

Market Basket Analysis

Campaign ROI

Service &Contact Center

ServiceEffectiveness

Customer Satisfaction

ResolutionRates

Service RepEfficiency

Service Cost

Churn & Service Trends

Oracle BI Suite Enterprise Edition Plus

Enterprise Analytics with Oracle BI – Enterprise Edition

E-BUSINESS SUITE JD EDWARDS E1SIEBEL MARKTNG SIEBEL LOYALTY

Managed data replication

Consistent analytical data

Dependable analytical results

Rapid business decisions

Customer – Los Alamos Natl. Labs

Challenges

• Oracle E-Business Suite user

• Trying to adapt Oracle Daily Business Intelligence (DBI) dashboards to suit Los Alamos’ specific environment

• Reports took a month to develop

Results

• Replaced Oracle Daily Business Intelligence (DBI) with successful Oracle BI Applications deployment

• Reports that used to take a month to develop are now instantly available

• E-Business Suite

• BI Applications:

• Financial Analytics

Customer – Regal Beloit

Challenges

• Aggressive M&A program is company hallmark

• Lacking visibility across Sales, Manufacturing, & Inventory operations

• Unable to properly Plan & Forecast needed inventories

• Requirement to integrate new acquisition into view within 90 days

Results

• One BI system for entire enterprise

• Implementation took 75 days (versus 1 year estimated for custom BI build)

• Eliminated manual work (7 FTE)

• Cost saving on Planning & Forecasting with unified visibility into order status & inventories

• E-Business Suite

• Hyperion

• BI Applications:

• Sales Analytics

• Supply Chain & Order Analytics

• Procurement & Spend Analytics

• Financial Analytics

• HR Analytics

• BI Publisher

We’ve addressed several challenges head on with the deployment of Oracle BI Applications . Business users had been spending a lot of time gathering data.

Now they can focus on analyzing the data and finding the root causes of problems.

Sree Pillai, Director

Extend your Business Intelligence ApplicationsCustomer Success

World’s largest Manufacturer of Electric Motors• Oracle EBS, SAP, Man Man, Star System (Mainframe) • BI EE, SCM BI Apps for “operational dashboard”; EPM HFM

Data Center Services• Quote to Order Completion with EBS• Oracle’s Financial and Order Management BI Applications

Medical Products• “Stryker Pulse”dahboard on top of E-Business Suite• BI EE, BI Sales Apps, EPM within BI EE

Educational Publishing• EBS, SAP, SF; Planning for Employees, Revenue, Expenses• Planning Cubes with Essbase, Plan to use ODI