session ii ppt
TRANSCRIPT
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Business&ElectronicCommunication(BA2406 SZABIST)
Communic a tion & Business Networking
Session II
Hafidh Jama luddin
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Recap Course Outline
Aud ienc e Ana lysis and Introduc tions The World and our p lac e in it (Fla t, Round , Tilted )
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Agenda SWOT of your c ommunic a tion
The world and our p lac e in it Communication
o The Importance of Communic a tion
Persona l Brand ing
o Co mmunic a tion in the p rofessiona l world
o Communic a tion Types
Comp onents of Communic a tion
Conc ep ts and Prob lems of Communic a tion
The 7Cs of Effec tive Communic a tion
Disc ussion of Next Session & Assignmento Business Netw orking Overview
o Assignment
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Howisyourcommunication?
SWOT of your c ommunic a tion
[10 MINUTES 20 POINTS]
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OpenYourEYES
Where is the world today?
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TheShapeoftheWorld
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WhatdoI likedoingbest? WhatkindofpersonalitydoI possess? Whatdopeoplelikeaboutme? WhathaveI achievedinlife? WheredoI wanttogo? WhodoI wanttobe?
HowamI unique?
Open
Your
EYESIDENTITYIdentifying
attributes
to
recognize
your
identity
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Personal
Branding&Marketing
Iam the best thing I have to offer.
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Brand Whatisabrand?abrandisdefinedasaname,term,signsymboloracombinationofthese,thatidentifiesthemakerorselleroftheproduct
PrinciplesofMarketing,PhilipKotlerandGaryArmstrongWhydocompaniesbrand?
Helpsdifferentiate itselffromitscompetitorsHelpsdefinetheexpectationsandequityofacommodityLoyaltytonamebuildsrelationshipswithacustomerwhichtheytrustandwilloftengobacktotimeandtimeagain
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ABrand(you)needsMarketing,
MarketingneedsCommunication Ma rketing requires c ommunic a tion
Your strongest asset is c ommunic a tion
If you cant communic a te you can c annoto Ad vertise and Crea te Awareness
o Sell yourself or a p roduc t
o Build pub lic rela tions or p rofessiona l networkso Ca nnot c limb the co rpora te ladder
o Ca nnot be a Ma nager nor be a succ essful lea rner
o Ca nnot lead
Business Exec utives rank the ab ility to c ommunic a te1st among the persona l fac tors nec essary forpromotion
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DefineCommunication One line definition of Communic a tion
o The exc ha nge o f thoughts, messages, or the like, as by speec h, signa ls orwriting
o To express oneself in suc h a way tha t one is read ily a nd c lea rlyunderstood
o Co mmunic a tion is shared fee lings and understand ing
COMMUNICATIONISTHELIFEBLOODOFEVERYORGANIZATION
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TypesofCommunication BY ORGANIZATIONAL HIERARCHY
o Upward: Comments, Response, Feedbac k, Suggestion, Queries, etc .
o Downward: Assignments, Motivation, Red Tape, Remind ers,Announc ements & Information
o Horizontal: Disc ussions, Coord ina tion, Meeting s, Tasks, Prob lem solving
DIRECTION (Impac t of Medium)o One Way: Memo, Fax, Email, Voic e Ma il, Letter , Blog, Hand gestures!
o Two Way: Phone Ca ll, In p erson, Cha t
o Collaborative: Team Meetings, Consulting , Co nsensus, Dec ision Making ,
etc.
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TypesofCommunication INTERNAL COMMUNICATION
o All c ommunic a tion b etw een peers / within the organiza tion
EXTERNAL COMMUNICATIONo Comm unic a tion from one organiza tion to another
Business to Customer (B2C) (vic e 'versa )
Business to Business (B2B)
Business to Pub lic (PR, Med ia, Interne t)
o Interview s & Artic les by c ompany rep resenta tives
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Responsibility The c ommunicator is 60% Responsible
for c ommunic ation
Poor communication can cost
time and money
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Evaluation Exerc ise : Write a letter, requesting your Department
Head (me) to a llow your tea m to sc reen the Cric ketMa tc h in the Offic e Aud itorium.o Justify your req uest as to how it would be a pprec ia ted and why you
believe the orga niza tion should a llow for it.
[10 minutes 150 word limit]
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CoCComponentsofCommunication
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CoC
Sender&Receiver Two spec imen of the huma n rac e a re not
identical!Who is sending the message and to whom?
o Interna l / Externa l c ommunic a tion
o What d irec tion of flow in the organiza tiona l hiera rc hy is thec ommunic a tion going in? (Up, Down, Horizonta l)
o Culture / Bac kground / History do the send er and rec eiver sha re?
Ind ia & Pakistan do not have the same c ommunic a tion styles!
Ca nada & USA / Pakistan & Ind ia d iffer in communic a tion
o UK is not the sta nd ard Eng lish - type!
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CoC
Sender&Receiver Two spec imen of the human rac e a re not identical!
Who is send ing the message a nd to whom?
o Attitudes, Va lues and Opinions
Favourab le or Unfavourab le Information
Inadeq uate o r incorrec t information
Closed Minds
Send ers Cred ibility
Other Circ umstanc es (SWOT / PEST)
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CoC
Medium What type f c ommunic a tion w ill this be? (1way, 2way,
Collaborative)
What Time Ma nagement Criteria does it fit?
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C
oC
Message Symbols: Imbeds exp ression
Acronyms: Diffe rs in every field
Connotations: Cottag e may sound c osy but c ouldsound insignific ant
Writing & Read ing between the lines Fac ts and Inferenc e
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Murphys7Cs Completeness
o Conta ins a ll nec essary information
Concisenesso Keep ing it simp le and b rief
Considerationo Empathy
Concretenesso Spec ific and not vague
Clearnesso No room for misund ersta nd ing
Courteousnesso Taking emotions and situa tions into ac count
Correctnesso The informa tion should be certified / c orrec t
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Networking & Speaking out
GrowingTogether
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LinkedIn Und ersta nd ing Linked -In (Video)
o Assignment 1
Setup your Linked In Ac c ount