session: older people in the digital society linking ict to the social needs and values of the...
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Session: Older People in the Digital Society
Linking ICT to the social needs and values of the elderly
Difficulties and possibilities
OASIS 1st International Conference
Florence, Italy 4-5 November 2009
Chair: Isabel Borges, AGE
Prof. Dr. Guido Van Steendam
Partner Senior Project
Director The IFBKULeuven, Leuven, Belgium
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• WHO are “the Elderly” ?
• WHY link the Elderly to ICT?
• WHAT are the obstacles?
• HOW to address the obstacles?What are the possibilities?
Linking ICT to the social needs and values of the elderlyDifficulties and possibilities
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WHO ARE THE ELDERLY
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Blockbuster
Not reduced to frailty & disengagement
But rich, well-developed multidimensional life
Technology
Challenging. Prophetic
No link with elderly
Mere caricature
The Incredibles (2004)
WHO ARE THE ELDERLY
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SENIOR 1st Review Bruxelles
Not reduced to frailty & disengagement
But rich, well-developed multidimensional life
Technology
Challenging. Prophetic
No link with elderly
Elderly The Lord of the Rings III (2003)
WHO ARE THE ELDERLYBlockbuster
No caricature
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Elderly
Not reduced to frailty & disengagement
But rich, well-developed multidimensional life
The Brothers Karamazov
(1880)
WHO ARE THE ELDERLYTop thematic novels
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Not reduced to frailty & disengagement
But rich, well-developed multidimensional life
Technology
Challenging. Prophetic
No specific link with elderly
Elderly The Godfather
(1972)
WHO ARE THE ELDERLYTop movies
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WHO ARE THE ELDERLYMany : Not Frail and disengaged
MANY ROLEShave life with many dimensions
DEEP LIFEdimensions are well developed & complex
Frail and disengaged
Increasing impairment (view, hearing…)
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WHO ARE THE ELDERLYMany : Not Frail and disengaged
Frail and disengaged
Increasing impairment (view, hearing…)
YoungerSenior
OlderSenior
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Not reduced to frailty & disengagement
But rich, well-developed multidimensional life
Technology
Challenging. Prophetic
No link with elderly
Elderly Indiana Jones IV
(2008)
YoungerSenior
WHO ARE THE ELDERLYBlockbuster
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SENIOR 1st Review Bruxelles
Not reduced to frailty & disengagement
But rich, well-developed multidimensional life
Technology
Challenging. Prophetic
No link with elderly
Elderly Titanic
(1997)
OlderSenior
WHO ARE THE ELDERLYBlockbuster
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• WHY NOT?
• We should not exclude the Elderly
• They are a growing marketInteresting customers
• They are growing part of the active population
WHY LINK THE ELDERLY TO ICT ?
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• OBSTACLES? WHY NOT SIMPLY:Develop the technology….… and make it available …… disseminate it …… make it operational…
One example
WHAT ARE THE OBSTACLES ?
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WHAT ARE THE OBSTACLES ?
Eurostat
Internet access and broadband connections
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WHAT ARE THE OBSTACLES ?
Eurostat
Regular Use of Internet
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WHAT ARE THE OBSTACLES ?
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WHAT ARE THE OBSTACLES ?• Producers
• Products Not adapted?
• Channels Not targeted?
• Society Economical Legal, Ethical
• Users Training, Other customsPerception
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WHAT ARE THE OBSTACLES ?
Obstacles are not limited to the Ageing population
The ageing population requires special attention.
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* Different point of views to see the obstacles resulting in
- different approaches to tackling them- different ways to organise the development
Research, Development and Deployment* THREE major point of views
- Autonomous technology in context- Social co-construction- Social co-optimizing
HOW TO ADDRESS THE OBSTACLES?
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ONE. AUTONOMOUS TECHNOLOGY IN CONTEXTPOINT OF VIEWTechnology = free initiative
component of modern societylike free speech
HOW TO ADDRESS THE OBSTACLES?
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ONE. AUTONOMOUS TECHNOLOGY IN CONTEXT
HOW TO ADDRESS THE OBSTACLES?
”OBSTACLES?” = 1. PRACTICAL LIMITS The product must reach the marketAPPROACH
MINIMIZE IMPACT OF LIMITSKnow (how to deal with) your client Make yourself known to potential clients1. Market Studies, Usability Studies2 Publicity and information campaigns3. Organize feedback
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ONE. AUTONOMOUS TECHNOLOGY IN CONTEXT
HOW TO ADDRESS THE OBSTACLES?
”OBSTACLES?” = 2 ESLA LIMITS ESLA = ethical socio-economic and legal approach
APPROACH MINIMIZE IMPACT OF LIMITS
“In contemporary society… we are freeon condition that we do not harm others “…. Respect free decision of others, privacy…
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TWO. SOCIAL CO-CONSTRUCTION
POINT OF VIEW = Technology is only one element of ongoing social
developments= All elements together determine the direction we go= An element is only taken up, when it is linked to all others.
HOW TO ADDRESS THE OBSTACLES?
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TWO. SOCIAL CO-CONSTRUCTION
Many examples in contemporary management of technologye.g. internet
users are co-producers
Social theory suggests this element is universal
HOW TO ADDRESS THE OBSTACLES?
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All technological instruments, artefacts– are socially constructed – are social constructions
Wibe BijkerThe Bike (UK, 1870)
“Does the bike work?”
TWO. SOCIAL CO-CONSTRUCTION
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Wiebe Bijker (NL) The bike (UK,
1870) “Does the bike work?”
NO
TWO. SOCIAL CO-CONSTRUCTION
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Wiebe Bijker (NL) The bike (UK,
1870) “Does the bike work?”
YES
TWO. SOCIAL CO-CONSTRUCTION
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YES IF…• falling…• landscape, scenery• solid construction• reaching the
interested bikers• creating an
interested audience
Macho Bike
TWO. SOCIAL CO-CONSTRUCTION
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NO IF...• shopping…• bike ride in nature• go to class, friends• roads• balance• dresses
Safety Bike
TWO. SOCIAL CO-CONSTRUCTION
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TWO. SOCIAL CO-CONSTRUCTION
NOT as LIMITBUT as an additional DRIVING FORCE
HOW TO ADDRESS THE OBSTACLES?
”OBSTACLES?” Nothing works as an island To survive, to breakthrough, to stabilize elements have to link up to other elements
APPROACH MAKE MAXIMUM USE OF LINKS
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THREE SOCIAL CO-OPTIMISING
POINT OF VIEW Do not just develop whatever is socially possible
Be critical. Contribute to a society we want
HOW TO ADDRESS THE OBSTACLES?
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SOCIAL CO-OPTIMISING
Niche for questioning the evident for improving the evident
for social progress
THREE. SOCIAL CO-OPTIMISING
”OBSTACLES?” Nothing works like as an island
Whatever works can be changed again
APPROACH MAKE MAXIMUM USE OF LINKS
Add elements to the social web to monitor, optimise, discuss
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Summary• Many Elderly are active
- have many roles- are deeply involved in each
• Younger Senior and Older Senior• Many good reasons to include the elderly in
the digital society• Many obstacles of all sorts• Different ways to perceive the obstacles
1 A limit2 A driving force 3 A niche of social progress