session5
TRANSCRIPT
Prepared and presented by:Assmaa Khaled
Heba T’Allah Waleed
MSTC 1
Branding&
Color Psychology
Session Five
MSTC 2
AGENDA:• Branding.
• Fonts.
• What is color?
• Types of colors.
• The meaning of the colors.
• How to define your brand?
• Objectives that a good brand will achieve.
MSTC 3
“”
MSTC 4
MSTC 5
Fonts
What ?
MSTC 6
MSTC 7
MSTC 8
MSTC 9
MSTC 10
+ =
MSTC 11
+ =
MSTC 12
TYPES OF
COLORS
COOLWARM
MSTC 13
WARM
RED YELLOW
ORANGE
MSTC 14
COOL
BLUE PURPLE
GREEN
MSTC 15
Colors
meaning
“ Colors follow
the changes of the emotions.”
- Pablo Picasso
MSTC 16
RED
• Energy
• Passion
• Anger
MSTC 17
Green
• Nature
• Peaceful
• Possessiveness
MSTC 18
Blue
• Trust
• Peace
• Loyalty
• Frigidity
MSTC 19
Cyan
• Communication
• Clarity of mind
• Impractical
MSTC 20
Magenta
• Universal harmony
• Emotional balance
• Encouraging
MSTC 21
Yellow
• Optimistic
• Impatience
• Jealous
MSTC 22
Black
• Secretive
• Mystery
• Elegance
MSTC 23
White
• Pure
• Perfection
• Innocence
MSTC 24
MSTC 25
Silver
• Emotional
• Sensitive
• Fluid
MSTC 25
GOLD
• Success
• Quality
• Prestige
MSTC 26
Colors
MSTC 33
MSTC 34
How to define your brand?
1. Products and Services
MSTC 35
2. Define Your…
MSTC 36
MissionCore
Value Vision
MSTC 37
3. Company Specialization
MSTC 38
4. Who is your..
MSTC 39
MSTC 40
5. Slogan
MSTC 41
6. Personality for your company
MSTC 42
Objectives
a good
brand will achieve
MSTC 43
MSTC 44
1. Delivers the message clearly
MSTC 45
2. Confirms your credibility
MSTC 46
MSTC 47
3. Connect Emotionally
MSTC 48
MSTC 49
4. Motivates the buyer
MSTC 505. User loyalty
MSTC 51
SUMMARY
MSTC 52
QUESTIONS
MSTC 53
THANK
YOU
MSTC 54
Contacts
www.facebook.com/heba.t.waleed
Heba T’Allah Waleed
Assmaa Khaled
Assmaa Khaled
MSTC 55
MSTC Contacts
facebook.com/CairoTCfacebook.com/groups/MSTCCU15Family/
twitter.com/MSTCCU
Instagram.com/MSTCCU