set up twitter for business
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Twitter for Business Marketing
JAMES MCCORMACK
Business To Business Marketing
The LesserProfessor.com
WHAT IS TWITTER?
MARKETINGINFORMATIONBUSINESS
Twitter is a multi-channel commun-ication tool for
twitter• A micro blogging tool/communication tool• One to many communication• Many to one communication• One to one communication
TWITTER PAGE
Set Up Your Twitter Home Page
Use a good shot, 73p X 73p
Read “500 Social Media Marketing Tips” by the brilliant Andrew McCarthy @ andrewmccarthy or
andrewmccarthy.com
Anatomy of a Tweet
1.Links- Shrink URL w/ Tiny URL hyperlink2.Mention- include the Twitter handle @UserName3.Hashtag #- organize conversations around topic4.Reply- Respond to a tweet5.Retweet- pass Tweet on to your followers RT6.Favorite- Mark a tweet as a favorite, filed and notification
Who you follow says a lot about you.
• Following industry experts and thought leaders show interest in the space.
• Who follows you says something about your brand too……..
• Influencers• Thought leaders use
social media and Twitter is one of the primary communic-ation tools
WHO TO FOLLOW?• Finding thought leaders to follow-• WeFollow.com
• Twibes.com
• Look at who you follow and see who they follow.
TWITTERTOOLS
Learning Twitter for Business
• Join in Weekly TweetChats• B2B Marketing #b2bchat
– https://twitter.com/b2b_chat @b2b_chat– Thursdays at 8PM EST
• Trending Business Topics – https://twitter.com/samfiorella #bizforum– Wednesdays at 8PM ESt
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Topsy.com
Twitter Intel- Find any Tweet, analyze Twitter handles, influencers, hashtags.
BufferUse Buffer.com to manage &
schedule Tweets
TweetDeck for managing TwitterTweetDeck.com for timeline, messages,
interactions and activity.
Hootsuite- Your SMM DashboardThe best tool to manage all of your social
media outlets. Monitor, create and schedule posts across multiple channels
Get StartedGet Engaged
Amplify the Impact
Twitter for Small Business
Twitter Lists• Twitter Lists help you manage the flow, focus
on conversations• Lists can be private or shared (and followed)• Managing Twitter Lists:
– http://twitlistmanager.com/listmanager.php
I wanna talk about me
Wanna talk about IWanna talk about
number one Oh my me my
What I think, what I like, what I know, what I
want, what I seeI like talking about you,
usually, but occassionally
I wanna talk about meI wanna talk about me
Focus on audience
Today, you have to Listen To Your Customers
TWITTER TIPS• Leave space for re-Tweets• Retweet/Give credit HT(Hat Tip)• Take direct conversations off line
with DM- Direct Messages• Balance Tweets, RT, replies and
DON’T over promote
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Test
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http://www.entrepreneur.com/article/227189
Shrink the LinkYou only have 144 characters, Use these to reduce the URL
character count• http://dashburst.com/tweet-this/• https://bitly.com/• http://tinyurl.com/• http://ow.ly/url/shorten-url• http://goo.gl/
Twitter Mistakes• Over Tweeting• Retweeting every comment• Retweeting everything in your feed• Tweeting Inspirational quotes• DM Spam• Giving K scours instead of earning them
• From http://dashburst.com/
TWITTER @JAZMAC182WEB LESSERPROFESSOR.COM
MASSMILITARYMARKETING.COMG + GPLUS.TO/JAZMAC
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