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Cloudfront Watchmen Global Field Stats

•First 25 days:

•20,978,992 Total Get Requests

•17,621,734 United States

•2,925,946 European Union

•277,894 Hong Kong

•153,418 Japan

…Why?

Initial Assumptions

• Offload load balancing

• Remove need for manual launching of servers

• Needed painless way to clone servers

• Way to reduce the complexity of Amazon -(reduce the cost of human capital)

• Unified interface to access multiple clouds

• Global server load balancing

Fail Forward Strategy

• Nominalizes downtime

• Unix scripting makes it easy – known technology

• Historical timeline – makes failure analysis easy

RightScaleServerTemplates

– Minimizes work to get machines up and running

– Ability to reuse templates in different deployments is very useful

– Games require lots of deployments for testing different features

– We use two multiple staged environments • 2 dev environments and onelive for Golden Nugget

• 2 dev environments and one live for AltEgo

– Makes revisioning on lots of different levels painless, and allows us to lock off code when it is showtime

Welcome toGolden Nugget Vegas Casino

Golden Nugget Vegas Casino

Create your own casino and play in your friends!

Universal Avatar System

•One avatar – any experience

•Glue to bind consumer electronics devices, games, blogs, and other forms of digital content

•All your items, clothes, weapons follow you into any game or onto any consumer electronics device

•Digital Wallet follows the avatar

Transportable Goods

•Everything is a micro-transactional

•Each item is rendered and sent to editor

•Goods are transportable across all games

•Goods are priced in Egos

•Even free items are transactions

Capitalizing on Dis-intermediation –Revolutionizing digital payments

• Huge growth in micro-transactions online

• Viral adoption of Avatars connects Financial Institutions, Publishers, Developers and Hardware Manufacturers with Consumers

• Increasing connected touch points with consumers yield previously impossible behavioral and transactional data

• We are the glue that binds payments across hardware and media

Universal Device Management

AltEgoHardware

Manufacturers

(Sony, Samsung, etc.)

Independent Developers

Publishers

(6waves, Activision, etc.)

Financial Institutions

Search

Universal Digital Gaming Wallet

Defining an Industry

• Simple to utilize SDKs save developers and publishers time and money

• State of the Art SaaS cloud based infrastructure enables modularity, increased microtransactions, higher ARPPU scalability, and reduces the risk of obsolescence

• Higher intrinsic value of virtual goods and currencies to consumers, because they work in multiple games and on multiple devices

• Creates strong linkages between financial institutions and gaming universe

• Enable hardware manufacturers to have a cohesive microtransactional system

• Increases monetization of IP and higher ARPU for Publishers

The AltEgo Network

RightScale Successes

• Exceptional Human Capital - Chris Fordham, Jonathan Curtin, Josh White, Josh Frazer and Hunter Williams stand up and take a bow

• Quick response times to our groaning and questions

• Chris really put in extra work to figure out some issues that we had that went above and beyond

• Made staging in less than a day possible

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Questions?

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AltEgo Technology Overview

Avatar and item drawingitem and currency

storage, and data push

Load Balancing

Traffic Control DYN

RightScale

Amazon Web Services

GoGrid Cloud N

High Level

Technology

Cloud based Avatar and

item Rendering and scaling

Digital Wallet, item, and

avatar storage

Editors

Primary –OS X, Linux, Windows

Google Web Tools

Flash

Value Prop

Digital Wallet Item MessagingBehavioral Analytics

Hardware Example (Sony)

AltEgo

Bravia TV’s

Digital Cameras

Consoles

(PSP+PS3)

Online Games

(SOE)

• Solves multiple issues for Hardware manufacturers –How do I:

• Connect different consumer electronics devices with a cohesive payment system

• Create a consistent visual experience with one wallet

• Drive users back into software

• Increase ARPPU

Independent Developers

AltEgo

Avatar System

Digital Wallet – Offers and

Payments

Aggregate traffic

Understand who payer is

• High quality traffic

• Enables direct communication with paying users

• Avatar system reduces cost and time to market

• Store system removes need to negotiate with payment and offer providers

• Increased monetization

Publishers

AltEgoIP

Avatar System

Digital Wallet – Offers and

Payments

Aggregate traffic

Understand who payer is

• Enables transfer and monetization of existing IP

• Cross platform 3D pipeline for games

• High quality traffic• Enables direct communication

with paying users• Greater marketing

opportunities• Store system removes need to

negotiate with payment and offer providers

• Increased monetization

Financial Institutions

AltEgoCommunication

User Affinity

Data Collection and Analytics

Xfer

New Markets

• Real Time communication with consumer

• Avatar Emotional attachment for consumer superior to a branded card

• Behavioral play pattern and purchase data

• Online to offline transfer

• Creates new markets such as Hardware Providers