sets pao brief 10 feb2010
TRANSCRIPT
CDR Flex PlexicoPublic Affairs Officer
MCCS(EXW) Tom JonesDeputy Public Affairs Officer
Mr. Jeff NicholsPublic Affairs Specialist
(Revised: 3 February 2010)
• Media experts who Media experts who can advise key can advise key leaders proactively leaders proactively and in times of and in times of emergent needsemergent needs
• Enhances quality Enhances quality of life & moraleof life & morale
• Keeps internal & external communities informed, especially key audiences
• Supports public outreach and community awareness
Importance of District Public Affairs Program…
• Ensure your PAO is a key player and part of your command team
Involve your PAO in all key meetings & decisions.Keep your PAO in the loop on events & major issuesEncourage 2-way communication
• Expect your PAO to develop networks and attend community events, etc.
NRD PAO’s are Your Local Public Affairs Experts!
• Is a special assistant, reporting directly to the CO • Builds relationships to promote Navy awareness
• Coordinates news media coverage & responds to media queries
• Provides PA guidance up and down the chain of command
• Principle advisor to the commanding officer on PA issues
As Principal Advisor, the PAO…
• Develop & use a Public Affairs Plan as a working guide• Conduct PA training• Make Station visits• Be involved in community relations activities• Prepare/disseminate Public Affairs guidance• Monthly conference call
• Social Media (esp. Facebook)• Publicize your recruiters (hometown heroes and local force for good)• Serve as liaison for visiting Navy Performance and Demonstration Teams (Leap Frogs, Blue Angels, etc.)• Contribute stories to Navy Recruiter Magazine.• Weekly report to CNRC PA and as required (W-1R)
Duties and Responsibilities Include…
• Stand-alone laptop• NMCI approved portable media (external hard-drive)• Camera with removable media card• Others depending upon mission
Recommended Load-Out for Every PAO
• Communication is the Key… keep your PAOs informed and involved!
• Use Social Media to communicate, inform and educate the public, prospects, and future Sailors in DEP as well as members of your command.
• Publicize your local recruiters as hometown heroes and a local force for good.
• Contribute to Navy Recruiter Magazine.
• Weekly report and monthly conference call helps increase visibility for your command and improves communication between your PAO and CNRC PAO.
Take Aways…
• CDR Flex Plexico – PAO – (901) 874-9048 (w) - (901) 451-1910 (c) [email protected] • MCCS(EXW) Tom Jones – PAO – (901) 874-9469 (w) - (757) 232-7048 (c) [email protected]• Steve Hendrickson – PAS – (901) 874-9050 (w) - (901) 605-4250 (c) [email protected]• Jeff Nichols – PAS (ctr) – (901) 874-9068 (w) - (901) 326-9928 (c) [email protected]• Pam Branch – Editor, NRM – (901) 874-9048 (w) [email protected]• Frank Ashe – Graphic Artist – (901) 874-9329 (w) [email protected]
NRC Public Affairs