setting interface foundations with ia

WORLD IA DAY 2017

WASHINGTON DC

WORLD IA DAY 2017

SETTING INTERFACE FOUNDATIONS WITH IA

WORLD IA DAY 2017WORLD IA DAY 2017

CONTENT IS EVERYWHERE

WORLD IA DAY 2017 01WORLD IA DAY 2016 01WORLD IA DAY 2016

CARRIE HANE

@CARRIEHD

WORLD IA DAY 2017

OUR JOURNEY• WHERE ARE WE NOW?

• WHERE DO WE WANT TO GO?

• HOW DO WE GET THERE?

• WHAT DOES THAT GET US?

• HOW DOES THIS CHANGE YOUR WORK?

WORLD IA DAY 2017WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd

WHERE ARE WE NOW?

WORLD IA DAY 2017 01WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd

WE’VE GOT SOME PROBLEMS

01So much content02So many devices03Changing design trends04Organization-centric05Silos


Garbage in, garbage out


WHERE ARE WE GOING?


Future


The road to the future

01Ask better questions02Take a step back03Think differently


IA and content strategy to the rescue!

https://flic.kr/p/pgLUU3


HOW DO WE GET THERE?


Make the future happen


Domain Model*

01Mental model of a subject domain02Captures the overall context of subject03Visualization of how concepts and relationships fit together04Models truth, not websites

* Thanks to Mike Atherton for these ideas


RELATIONSHIPSHold specific meaning within a

domainDefined at a general level

Have descriptive properties

Explain how concepts connect in reality

Define structure outside an interfaceEstablish and support learning

through linking

CONCEPTS

WORLD IA DAY 2017 | #WIAD17 #WIADDC | @carriehd


Domain Model

orbits

wrote

partOf

adaptationOf


Domain Model

WORLD IA DAY 2017

Isn’t this a content model?


CONTENT IS EXPRESSION

DOMAIN IS CONTEXT



Content Model

• Follows from the domain model• Concerned with the content offered to users• Describes the required properties of each concept

Domain models capture overall meaning. Content models add specific structure.


WORLD IA DAY 2017

Content models describe properties of each concept

Content model created for the 2015 IA Summit


WORLD IA DAY 2017

From domain model to content model

The domain model expresses the main concept, the content model describes it with properties.



Domain model before

… content model… taxonomies… site maps

WORLD IA DAY 2017

What does this get us?


Deliberately decide what to include


Understand how 200 sites fit together


Creates expansiveness, sets boundaries

WORLD IA DAY 2017

How can I do this?


Part of research


Getting hold of the words

Describing the subject domain unpacks concepts, terms, relationships and rules.


Pre-card sort activity


Concepts extracted

Brand: The overall brand, distinct from specific events.

Event: The 2016 IA Summit is an event.

Location: Place the event is held. Different city each year.

Venue: Within the location, a specific venue (usually a hotel) houses the event.

Hotel: The ‘official’ hotel for attendee accommodation. Usually this is the same as the event venue, though not necessarily.

Role: The specific role (such as a speaker, co-chair, or volunteer) a person has within an event. A person may hold one or more roles for the same event.

Person: An individual associated with one or more events.

Topic: May refer to the subject theme of a specific session, or an overall event.

Session: A specific occurrence within an event, such as a workshop or social.

Session format: The type of session, such as 45m talk, social, or workshop.

Track: A thematic grouping of sessions

Sponsor: Company who sponsors an event or specific session


Project validation


Lead, don’t dictate


HOW DOES A DOMAIN MODEL HELP?


Content & IA1. Single source for a thing


Real world things don’t change

People

Involved in IA Summit

Involved in current year’s Summit

Volunteers in current year’s

Summit

See “Positing 3 axes of web design (possibly 4)” by Michael Smethurst, http://smethur.st/posts/176135864


Content & IA1. Single source for a thing2. Curation

cu•rate: to pull together, sift through, and select for presentation


Content & IA1. Single source for a thing2. Curation3. Flexibility

within an interfaceacross interfacesacross devices


Organization1. Stakeholder alignment2. Prioritization3. Cohesive set of properties


How could this change your work?

WORLD IA DAY 2017

THANK YOU.

QUESTIONS?

PLEASE CONTACT:CARRIE [email protected] | @CARRIEHDTANZENCONSULTING.COM

setting interface foundations with ia

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