setting the record straight: drupal as an enterprise web content management system
TRANSCRIPT
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Setting the Record Straight:!Drupal as an Enterprise Web Content Management System!
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• Founded Drupal
• Co-‐founded Acquia
• Co-‐founded Mollom
• Co-‐founded Drupal Associa7on
• Holds a PhD in CS
• Likes photography, chocolate
• @dries
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Agenda!
• What is Drupal? And Which Vendors Does Drupal Compete Against?
• Common Myths about Drupal in the Enterprise
• What’s New in Drupal 8? • Questions
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What is Drupal?
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Group Collaboration
User Generated Content
Activity Streams
Drupal is a Unified, Open Source Platform for !Content, Community, and Commerce
Easy and Fun Content Authoring
Pre-Built Integrations
Presentation Layer
Globalization and Localization
Multi-channel Delivery Optimize online shopping across channels and devices
Integrations with 3rd Party Commerce Platforms Product Catalogs Shopping Carts,
Orders, and Payment Processing
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Who does Drupal Compete With?
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Primary Competitors!
• Web Content Management – Adobe Experience Manager – Sitecore – Legacy WCM vendors including SDL Tridion,
HP/Autonomy TeamSite, and Oracle
• Social Business Software – Jive – Lithium
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What do the Analysts Say?
Forrester Wave Web Content Management
Forrester Wave Social Depth PlaForms
Gartner Magic Quadrant Web Content Management
Analysts take a laggard view at markets, but!Drupal is quickly gaining mindshare!
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So, What are the Common Misconceptions about Drupal?"
"And How Do Proprietary
Vendors Compete?
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Fear. Uncertainty. And Doubt. (FUD)!
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Top 5 Myths About Drupal 1. Drupal is just for b logs and s imple s i tes 2. Drupal isn’t secure 3. Drupal won’t scale to handle the wor ld’s largest s i tes 4. Drupal requi res t r iba l knowledge 5. Drupal won’t work wel l wi th my market ing tools
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Myth #1: Drupal is just for blogs and simple sites, not Global Enterprises
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GE selected Drupal for more flexibility, "better agility, integrate faster on "
a centralized platform
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DRUPAL. EVERYWHERE.
NBC standardized on Drupal across entertainment, news, and sports sites
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300 completely custom artist experiences on Drupal
Over 50% of the Top Media and Entertainment Companies" Over 130 Nations" 7 of 8 Top Universities"
Drupal Dominates the Enterprise"
9 of 12 Top Technology Companies"
33% of Largest Life Sciences Companies"
50% of Top 15 Financial Services Companies" Others"
Drupal Dominates the Enterprise"
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Growth of Drupal!Quantcast Top 100,000 Sites (from BuiltWith.com)!
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
Q1 11
Q2 11
Q3 11
Q4 11
Q1 12
Q2 12
Q3 12
Q4 12
Q1 13
Q2 13
Q3 13
Q4 13
Q1 14
Drupal
Adobe
Sitecore
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Myth #2: Drupal isn’t secure
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SECURE Drupal runs sites for over 130 nations.
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“One interviewee from a global pharmaceutical organization believed that his open source WCM solutions
were more secure than proprietary ones …
Many also feel that the open code base is a particular advantage, as it allows organizations to explore potential
security vulnerabilities.”- Forrester Research
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“Continuous and broad peer review, enabled by publicly available source code, supports [our] software reliability and security efforts” - David M. Wennergren, Department of Defense CIO“Clarifying Guidance Regarding Open Source Software”
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Myth #3: Open Source won’t scale "to handle the world’s largest sites
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Open Source Powers the Enterprise at Massive Scale!
Digital Experiences Drupal
Big Data Hadoop
Database NoSQL
Operating System Linux
29 460M Hits to grammy.com "
on night of award show
30 30K Concurrent visitors per second during Hurricane Sandy with 100% uptime, serving 5.1M customers in metro NYC
31 SCALE Weather Channel, a Top-25 Alexa ranked site,
is replacing legacy Percussion product with Drupal
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Myth #4: Open Source requires "tribal knowledge
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This is the Drupal Community
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Market Presence 1,500,000+ sites Global Adoption 196 countries Extensive Capabilities 23,000+ modules Broad Community 1,000,000+ members Active Development 28,000+ developers
Drupal is the Largest !Open Source Platform in the World!
2X the size of Linux developer community
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Drupal
Proprietary Web CMS Products
0 10000 20000 30000
28,000
100
Size of Development Team
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“As one Forrester Customer told us, We had some concerns about support with open source, but we felt like a commercial company like Acquia could make up for that
and give us the support we need.”
- Forrester Research
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Myth #5: Drupal is More Expensive
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Example 3 Year Total Cost:!Drupal vs. Proprietary Web CMS
Proprietary CMS e.g. Sitecore or Adobe Year 1 Year 2 Year 3 Total License $200,000 $0 $0 Implementation Services $200,000 $20,000 $20,000 Maintenance $40,000 $40,000 $40,000 Hosting $40,000 $40,000 $40,000 Total $480,000 $100,000 $100,000 $680,000
Drupal Year 1 Year 2 Year 3 Total Drupal $0 $0 $0 Implementation Services $150,000 $15,000 $15,000 Acquia Cloud $60,000 $60,000 $60,000 Total $210,000 $75,000 $75,000 $360,000
Projected 5 year savings by migrating 55 websites from legacy OpenText Vignette to Drupal $4.7M
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Bonus! Extra Myths 1. Drupal Doesn’t Have a Roadmap 2. Drupal Doesn’t Have an Upgrade Path
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So, enough with the FUD. ""
Let’s talk about the next version of Drupal, Drupal 8
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1. Integrated WYSIWYG Editor
• “Make content editing as easy as Microsoft Word”
2. In-place editing
New in Drupal 8!Re-imagined Content Authoring Experience
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1. Everything in Drupal 8 is Responsive • Themes, Images, Tables,
Breakpoints, etc. • Toolbar
2. New Mobile Preview 3. Optimized for Speed!
New in Drupal 8"Mobile Everywhere
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1. Automatically downloads interface translations - Over 100 languages supported
2. Built-in Support for multilingual
sites 3. Show + Hide Content By
Language 4. Over 500+ additional fixes
+features
New in Drupal 8"Multilingual and Globalization Support
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Modern RESTful APIs Enable Better Integrations With the Tools You Already Use
New in Drupal 8"Better Integration Support
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Lastly, A Little Bit About Acquia
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Acquia: the Digital Business Company
• Example customers include Twitter, Mercedes-Benz, Warner Music, Stanford University, Cisco, Puma
• Empowering companies to deliver great digital experiences that integrate content, community and commerce
• More than 440 employees,4,000 customers; Deloitte Fast 500 fastest-growing private company
Key Verticals • Financial Services • Healthcare • Higher Education • High Technology • Life Sciences • Media & Entertainment • Non-profit / NGOs • Public Sector
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Acquia, The Digital Business Company!
Continuous Delivery Cloud
Platform
Digital Engagement Services
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Ok, Let’s Wrap This Up
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1996-2003 WCMS
Web Content Management Systems
CLOUDS + SUITES REPLACED BY OPEN SOURCE?
By 2010Open Source destroyed
proprietary WCMS Market
2014
Marketing Cloud
201X
Drupal Changed the Industry!
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Proprietary companies are building closed systems,
ACCESSIBLE TO ONLY A FEW.
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Drupal brings these capabilities to the
masses.
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Resources!
• Georgia.gov case study – https://www.acquia.com/resources/case-study/
georgiagov • Pfizer – Building a Global Digital Platform on
Drupal – https://www.youtube.com/watch?v=oCMOTh-CtzE
• Try Drupal on Acquia Cloud Free – https://acquia.com/free
59 @dries :: [email protected]