setting up an online store
DESCRIPTION
An online store can be both a revenue generator and a marketing outlet. See the different ways you can use the internet to make money - and garner attention - for your organization.TRANSCRIPT
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Sponsored by:A Service
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Setting Up An Online Store
CJ Lucke
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Sponsored by:A Service
Of:
Affordable collaborative data
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Sponsored by:A Service
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Today’s Speaker
CJ LuckeCEO,
Public Remix Hosting:
Sam Frank, Synthesis PartnershipAssisting with chat questions:
April Hunt, Nonprofit Webinars
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Setting Up an Online StoreCJ Lucke, Public Remix
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CJ Lucke, Public Remix
Work with local government and
nonprofits to engage customers
Teach social media and govt.
admin. for local universities
CEO for Public Remix
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Today’s take-aways
• Understand the online store transaction process
• Review top electronic storefront options
• Learn what are the "hot" sellers
• Become a revenue center selling surplus
• Discuss the legal constraints of online transactions
• Have fun!
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Examples: Outside
Vendor
San Diego Historical Society | Printroom | Photos
http://http://www.sandiegohistory.org/online_resources/gallery.html/
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Greater Good:
Family of Specialty Sites
http://https://www.thehungersite.com/store/site.do?siteId=220/
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Greater Good -
FairTradeThe GreaterGood Network welcomes product submissions for review by our
buying team. Please send a letter describing your company and collection along
with a product sample and pricing to:
• GreaterGood store
c/o CharityUSA.com, LLC
One Union Square
600 University Street, Suite 1000
Seattle, WA 98101
USA
Attn: T. Blakely
• Please note that product samples will not be returned, nor do we pay for samples.
• Product submissions do not imply or guarantee an intent to purchase submitted
products. Due to the volume of product submissions, we are not able to
acknowledge receipt of every product.
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Examples: Licensing
New York City | Admin. Services | Everything NY!
http://http://a856-citystore.nyc.gov//
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New York
24 million dollars a year in revenue - RFP & multiple vendors
Aggressive enforcement of licensing and images
Lawsuits
All departments under one umbrella
Copy of RFP at PublicRemix.com
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Examples: LA Coroner’s
Office
http://http://www.lacoroner.com/Default.aspx/
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Examples: Gift Catalog
Mercy Ships | Donations
http://http://www.mercyships.org/index.php/pages/gift_catalog/
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Examples: In Kind Direct
http://www.inkinddirect.org/
Created by Prince of Wales | Magento | Distributes products to charities
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Examples:
PersonalizationParking cards, credit cards, stamps (value of your logo/brand)
http://http://a856-citystore.nyc.gov/4/Parking-Cards//
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First: What is your goal?
Political - is your agency ready for this?
Marketing
Get your name and logo out in public
Attract more members
Revenue
Set realistic goals
Start small with pilot project
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Second: In-house or
out?Just selling on-line or have retail store locations?
Do you have the resources in-house? (customer relations, IT support, shipping, returns, legal)
Is your Finance dept. able to accept credit cards?
Will your legal dept. allow you to sell surplus?
Would an outside vendor make a profit?
Can you partner with tourism office?
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Preferred method:
Outsource
Write an RFP and see if anyone is interested
What is your expected level of service? (Hours open for storefronts, 24 hour online service, express shipping)
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Setting up In-house
Get buy-in from decision makers
Decide on products you want to sell, inventory you will keep, secure storage area and how you will fulfill orders
Work with IT & Finance to develop website, shopping cart, credit card authorization, bank deposits and customer return policies
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Selling Surplus
How not to do it
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Selling Surplus
Farmington, NM
Yuma, AZ
http://www.publicsurplus.com/sms/farmington,nm/browse/home
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eBay - State of Oregon
OregonTrail2000 on eBay
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Website Store Vendors
Resolution, Inc. http://www.resodirect.com/
Volusion http://www.volusion.com/nonprofit/
Magento http://www.magentocommerce.com/
CafePress http://www.cafepress.com
eBay http://www.ebay.com
Public Auction http://www.publicsurplus.com
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Thank you!
Visit PublicRemix.com for copy of NY RFP and more info
Your customers want to buy products on-line; you can make it easy for them!
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