setting up it solution for sarawak river cruise

7/28/2019 Setting Up IT Solution for Sarawak River Cruise

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Setting Up IT Solution for Sarawak River Cruise

The purpose of introducing the IT solution is to make cruise ship operation more

efficient and more profitable. The sector is expanding rapidly and facing many

challenges, such as larger ships that are more complex to manage and cruise guest who

expect ever-growing service standard. By giving their customers and employees access

to self service applications, these institutions find that interactive kiosks can lower their

overhead while improving customer and employee satisfaction. In the past, networks of

largely autonomous interactive kiosks were expensive and difficult to manage and

maintain. However, a new class of kiosk software and remote management tools aims to

alleviate these problems, turning the devices into efficient cost savers and even profit

centers.

The Product

Information and Ticketing Kiosk

Interactive information kiosk is a computer terminal featuring specialized software

design within a public exhibit that provides access to information. The Information

Kiosk solution provides a simple, easy to use, fully integrated customer information or

self purchase device.


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The kiosk can be mixed and matched with traditional point of sales (POS) terminal or

hand-held devices in any installation to increase revenue, reduce labor costs, and

provide reasonable return on investment (ROI). This kiosk allow the user to check on

the cruise schedule, the route, the services and product provided, the rate, promotion

and the overall information of the Sarawak River Cruise.

Kiosk Features

Graphic Themes

- Control colors, style, and shape

- Display buttons in non-rectangular shapes (Round, Oval, etc)

- Control information areas and background image

- Program guest check border and check summary

Enhancements to the check detail areas to support non-proportional fonts

Configure a watermark image by revenue center

Configure text prompt for kiosk terminal

Media Support

- Link buttons to screens for kiosk terminals

- Link buttons to screens for POS Operations

- Link buttons to screen for training purposes

Screen animation for kiosk for suggestive selling

Switch languages at sign in

Show advertisement while system is idle


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Technical data

Operation/TFT design Touch-sensitive coated 15inch touch screen

High resolution color screen, with 1024 x 768 pixels

Protected with toughened security glass and a buffer

layer

User guidance by color LEDS to indicate inputs and

outputs

Acoustic support, via two integrated loudspeakers

Printer Electronically readable tickets with mag stripe

encryption

Copy protection and error-tolerant coding system for

mag stripes

200 dpi, 100 mm/s

Ticket holders for 2 x 2000 tickets

Ticket park and retract functions

Reliable mechanics with a completely closed paper path

Payment Methods Cashless with credit cards, debit card with PIN number

entry

Cash payment from additional till module

PIN pad PIN pad module with its own display and keypad

Stainless steel front, protected from vandalism

Countersunk for security

Housing Stainless steel, colored according to customer

requirements


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Service friendly, compact construction with push-up

cover

User area made from HSF 20, painted

Computer Standard PC components housed in an industrial stainless

steel housing, offering future proofing and extendibility

Power Supply 230V

Integrated Uninterruptible Power Supply

Temperature control

Door contacts

Communication I SDN card for PC

Data transfer via integrated DECT module

Network connection, e.g. by Ethernet

Intercom system with choice of language

Reason to develop a Kiosk

1. Operation efficiency with increase customer through-put


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2. Customer empowerment. Kiosk provide information and transaction on demand-

at customers own speed

3. Convenience where ticketing kiosk offer ticket dispensing, credit card and cash

acceptance option for fast transaction. Hence, creating better service for

customer.

4. Improved access to information that is displayed faster and greater detail

5. Time saving because self service ticket purchase through kiosk during off hour

operation.

6. Fewer errors, as result of less human interaction

7. Ability to track users/statistics

Benefits of a Kiosk

1. Increased number of customers adds top line revenue. The ticketing kiosk install

at off side locations offer more distribution point and increase revenue.

2. Reducing wait t imes improves customer service

3. Reducing t icketing staff , lowering the labor costs

4. Increase the competi tive advantages by servicing more customers faster and

keeping the customer loyal

5. Display promotion, special information, upcoming events, or even sell

advertising on the Kiosk

Designing the Information and Ticketing Kiosk for Kuching River Cruise

Simple Use:


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Intuitive screen allow customers to buy their own tickets

Display promotional information, special, or advertising

Utilize complete MICROS library artwork, images, and icons for simple and easy

configuration

Promotion

& Events

About Us

Product & ServicesBack

Button 1

Button2

Route A

Cruise

Boat

Route B

Route CRoute ARoute BRoute C


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Route

Button 3

Booking


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Button 4

Cruise

Boat

PaymentCash/Credit

RouteA/B/C

ConfirmationBooking/Booking

InfoY/N

Ticketprint out

ChooseBoat

RouteA/B/C

Picture

Gallery

Cruiser river view Back

Boat river view

User

Information & Ticketing SystemDiagram


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This system receives the input when the users key in the information through the kiosk

button. The information then will be send through the local area network (LAN) and

send to the administrative system. In the admin system, the data will be integrated with

the scheduling personal computer, the registration personal computer and also finance

personal computer. After the admin system match and confirm the availability and

payment, then the data will be sending back to the kiosk through LAN and the ticket

will be printed out by the kiosk. The overall transaction will be done less than 10minutes.

Price

Cost of setting up Kiosk per Unit

Kiosk

Admin

Finance

Registration

Ticket print out

LA

N

Scheduling


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RM

Housing/Physical Body of Kiosk including the

computer

3000

Software and System 1000

Installation Fees 800

Maintenance Fees 200

TOTAL 5000

Sarawak River Cruise Website

Reason for having website


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1. Easy for being found When someone is looking for information, the first thing that

they search is through search engine like Google. By having own website, it is easier

for the prospect to find the Company.

2. Control You need a place online that the Company own, where the information can

be controlled. Answering FAQ and through website is an affordable customer service

management tool. Since using website make it able to track the statistics, the Company

can gain insight into the behavior and what the customer really want or need. Company

can reflect the customer behavior online in the overall business strategy to maximize

the sales and make the customer happy.

3. Opportunity A website allow much more robust experience for visitors than most

other platform. By using website, the Company can be more efficient at providing

visitors the information that they looking for, as well as opportunity to create web

application for more value to the potential customer. It is also an opportunity to gain

more customers by opening to a new market online.

4. Branding Website also allow the Company to control the branding whereby the

Company are able to control all aspects of design with website. Design isnt just about

graphic. It is the content of and the way the Company structure the website pages.

5. Marketing A website is a cheap, flexible and cost effective advertising specifically

using social media and local search optimization. Besides that, it also creates better

connection with customer and raise profit through the email marketing campaign driven

by the website.

Benefits of having websites

A website provides an instant visual presentation where not every organization

can afford television advertising, but a website provides a visualization element and is


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always available to anyone with Internet access. If a customer has questions that can be

better answered on a website than over the phone, this is a valuable asset to the

Company marketing mix. Besides, website can be found through search engines and

there is a possibility that the website found through a search engine such as Google. A

website is an extremely cost effective way to advertise to those who are already

interested in what the business has to offer. A website is always available where there is

no other medium for being available 24/7/365 even compares to a website. With the

modest cost of developing a website and putting it online, there is nothing even close to

being as cost effective. Printed materials are easily misplaced. TV and radio

commercials air at preset times.

A website can be visited at a time that is convenient for the visitor, and it is more

engaging when designed correctly. On top of that, website is interactive where the

website visitors have the ability to control and interact with a well-designed website.

Viewer can take a virtual tour; spin an object around to see all sides, provide direct

feedback, and much more. A website can target each visitor specifically and every

visitor's needs are met with an effective website design. By strategically planning the

website, the Company can customize each area to the type of website visitor who can

benefit from it. It is even possible to customize web pages to individual users for added

convenience. The easiness of the website to be updated is another benefit. Unlike

printed materials, websites can be changed on a minute by minute basis if needed. The

expensive production costs of video, and the editing time needed for a good

advertisement, make websites even more attractive. Plus, video can be provided on a

website, and printed materials can be made available for instant download on a website.

Besides that, a website saves on printing and mailing costs. By making printed materials

available on a website, it benefits both Company and website visitors. They have instant

access so they do not have to wait for your mail to arrive, and the Company saves onprinting and mailing.

The website can have even more impact because it can illustrate things such as

movements and animation that printed materials alone cannot show. Most important, a

website helps to improves customer relations. Customers can make an informed buying


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decision. If they are deciding between you and a competitor, the Companys website

could mean the difference between who gets the business. It also provides a way for

customers to benefit after a sale. If the Company provides information or support

through a website that makes them happier about buying from the Company, it

strengthens the Companys business.

Steps in Creating Sarawak River Cruise Website

Step 1: Domain Name

A domain name is the name that Company wants to give to its website. To get a domain

name, Company has to pay an annual fee to a registrar for the right to use that name. It's

sort of like registering a business name in the brick-and-mortar world. The domain

name for Sarawak River Cruise is sarawakrivercruise.com

Step 2: Choose a Web Host and Sign Up for an Account

A web host is basically a company that has many computers connected to the Internet.

When the Company places its web pages on their computers, everyone in the world will

be able to connect to it and view them. Sarawak River Cruise will need to sign up for an

account with a web host so that the website has a home.

Step 3: Designing the Web Pages

Once the Company has settled its domain name and web host, the next step is to design

the web site itself. An integral part of web design is search engine readiness. Search

engine promotion does not start after the web site is made. It starts at the web design

stage.

Step 4: Testing the Website

Company will need to test its web pages as it is design in the major browsers such as

Internet, Firefox, Opera, Safari and Chrome. All these browsers can be obtained free of


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charge. If want to improve the chances that the website will work in future versions of

all web browsers, consider validating the code for your web pages.

Step 5: Getting Your Site Noticed

When the site is ready, Company will need to submit it to search engines like Google.

The links that can be use is Google's Link Submission Page. Sometimes, if the site is

already linked to by other websites, it may not even need to submit it to these search

engines. They will probably find it themselves by following the links on those websites.

Cost of developing the Website

The Company is recommended to use Cynet to develop their website. Cynet is

specializing in providing Web Hosting, Domain Name Registration, Email Hosting,

Website Development and E-Commerce solution.

RM

Domain name registration 350

Web Host Account registration 300

Website Development and maintenance 200

TOTAL 850

Website for Sarawak River Cruise


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Forecasted Financial Statement


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Before using Kiosk and Website

(RM)

After using Kiosk and

Website(RM)

Passenger ticketrevenue

(RM70 per person)

3,024,000 3,931,200

Onboard and Other

revenue

1,296,000 1,684,800

Total revenue 4,320,000 5,616,000

Cruise operating

Expenses

Commission,

transportation andothers

864,000 1,100,000

Onboard and other 216,000 280,800

Payroll and related 240,000 220,000

Food 129,600 168,480Fuel 432,000 561,600

Other operating 145,000 145,000

Total Cruise OperatingExpenses

2,026,600 2,475,880

Marketing selling andAdmin Expenses

1,209,600 1,572,480

Net Income 1,083,800 1,567,640

The sales of ticket is expected to increased by 30% after the IT Solution implemented

by the Sarawak River Cruise. This is because the Information and Ticketing Kiosk will

help the Company to become more efficient in its operation. The increase number of

ticket sold is also due to the convenience of the Kiosk where the customer can purchase

the ticket at anytime convenient to them. By the launching of Sarawak River Cruise

official website, there are more potential customers are aware of the product and

services that Sarawak River Cruise provides to its customer. With the information

provided in the website and the feedback that the Company can give to its potential

customer, the customer will become more satisfy and will have the tendency to purchase

and use the Sarawak River Cruise service.

setting up it solution for sarawak river cruise

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