setting up new tea stall at college campus

8/12/2019 setting up new tea stall at college campus

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BUSINESS RESEARCH

AND

STATISTICS

PROJECT

Submitted To : Submitted By :

Dr. Monica Sharma Anshul Sharma

Gaurav GuptaAman Natani

Rahul Shahi

Jitendra Jain


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PROBLEM STATEMENT

To ascertain the feasibility of Coffee Shop

in MNIT campus.


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HOW IS THIS PROBLEM IDENTIFIED?

Visited different Canteens present in MNIT

Campus with friends.

Found the problems faced by students and

outsiders both.

Found primafaecia exists.

So tried to understand the system and findout the feasibility of NEW COFFEE SHOP in

the campus.


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LITERATURE REVIEW

MARKET SEGMENTATION OF A IIM KOZIKODE


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AGE DISRIBUTION


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TYPICAL ESTIMATED PRODUCT SHARE

Product share

17%

28%38%

17% Coffee

Tea

SnacksStationery


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MARKET SHARE DISTRIBUTION

Market share

50%

10%20%

10%10% Students

Faculty

office workers

Labstaffs

visitors


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QUALITIES OF IDEAL RESEARCH

Controlled

Rigorous

Systematic Valid

Verifiable

Empirical Critical


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PLAN RESEARCH DESIGN

Preparing and Sending Large set of Questionnaire

to almost all MNIT Students (approx 4000) .

Colleting and collating responses. Target is to

collect about 100 responses to assess sufficientleads for next round of questionnaire.

Restructuring questionnaire based on responses,

giving more weight age to questions aroundresponses received.


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Resending collated data along with fresh

questionnaire to those who have not responded

along with previous responses received, for

considerate decision. Collecting and collating responses. Reanalyze

trends and possible outcomes. Than summary of

analysis and datasets to be sent to teaching stafffor final responses and comments.

Analyze responses received and conclude finally.


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DETERMINING SAMPLE SIZE

Sample Size covered all students of MNIT,

Campus

All the faculty members.

All the workers involved in MNIT work

practices.

Outsiders, Parents, Relatives, Friends etc.


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COLLECTION OF DATA

Following points were considered regardingcollection of data

Nature of investigation

Objective & scope of Inquiry

Financial Resources

Time frame

Desired degree of Accuracy.

Execution of the Project


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WHAT WE HAVE DONE IN DATA

COLLECTION??

Going through all emails sent to MNIT

students consisting preliminary questionnaire. Offline Survey through personal approach.


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WHAT DONE SO FAR ??

1. Problem Identified.

2. General outline sample prepared.

3. Population Identified.

4. Decision of conducting Delphie research methodbecause of its degree of accuracy.

5. Questionnaires prepared.

6. Database of existing tea stalls collected.

7. Database of alternative restaurants and tea stalls

collected.8. Collected Data from around 100 survey results and

Interpreted Results.


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CONCLUSIONS

A new Coffee Shop would be feasible in the

MNIT Campus as per the data interpreted.

A coffee Shop which will be providing all

benefits which are not available at other

coffee shops


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REFERENCES

http://www.besthealthmag.ca/get-healthy/energy/7-foods-that-fight-fatigue

http://articles.mercola.com/sites/articles/archive/2012/09/16/coffee-health-benefits.aspx

http://en.wikipedia.org/wiki/Adenosine

http://www.nlm.nih.gov/medlineplus/druginfo/natural/997.html https://www.academia.edu/425315/Marketing_Research_Feasibilit

y_Of_Opening_A_Cafe_Coffee_Day_Ccd_In_Calicut_Kerala_India

Journal of Marketing Review, Fall(2009) Vol 9, Issue 3

125aday.comThe Business Plan for Your Coffee Shop

Business Plan Sweet Coffee Shop By Job Thomas, School OfManagement Studies, Cochin University Of Science And Technology,Cochin, Kerala, India October 2012

HTTP://WWW.SOCIALRESEARCHMETHODS.NET/KB/STATINF.PHP
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setting up new tea stall at college campus

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