Setting up the New Stuff

Planning & Implementing Library 2.0

David Lee KingTopeka & Shawnee County Public Library

Davidleeking.com

Three Parts

1. Why, What, Who, How, and When

2. Content, Container, and Customer

3. Some Specifics

Part 1: Why, What, Who, How, and When

Why?

Why set up new services?

• meet changing customer needs• stay culturally relevant• Keep digital space up-to-date

What services to set up?

•Lots to choose from!• think through goals•what should the end result

look like?

Who does the work?Patrons? Staff?

How to make it happen

• Admin and Management• staff time• do we have

– the equipment– willing participants– can we make willing participants?– Skilled staff?

When to roll it out

• like, yesterday!• seriously - some things don't

take a lot of time– blogs, flickr, youtube, IM– 5 minutes, tops

• depends on you

Part 2: Content, Container, Customer

Content• Conversational tone• Create often• Reuse Content…

inviting participation

Just Ask.

Container

Just the Basicsor

Fancy-Schmancy?

CustomersContacts

Comments

Creators

contacts

comments

• answer them• quickly• default to “comments on”• edit if needed

creators?

• decide about customer content– Actual content?– Comments only?

• who's in charge of content babysitting?– Doesn’t have to be the

“webmaster”– Definitely not Admin!

Part 3: Some Specifics…

Blogs, flickr, MySpace, YouTube

blogs

decisions

Mylibrary.blogspot.comor

Mylibrary.org/blog

decisions

• reason for the blog–what's new at the library?–new books?– library news?

• who's in charge? who writes? Who answers comments?

tricks

• link to your stuff– catalog– events

• flickr for images– saves storage space on server– pic is in two places - re-using

content– two places for comments

• Customer and staff training

staff needs

• a little training on posting• writing for the web training• Basic HTML – for flickr, etc

decisions

• Downloadable video?• Channel Design• reason for the videos

– current what's up at the lib?– what's new/library update videos– videos of events– training– new books?– library news?

decisions

• YouTube-specific account stuff• who's in charge? who creates

videos? who watches comments?

• Staff or customer content?• Everything in Blogs above…

tricks

• channels: link to other relevant channels!

• provide link back to library page

•Embed video on your website!

staff needs

• training!• equipment

MySpace

decisions:

• MySpace name, age, sex• Design/skin• Reason for the page!!!• Make use of multimedia?

tricks

• Musical artist account…• Reuse content• Customized additions• Link to your content!

staff needs

• who's in charge of it? who will write for it? who will check it and comments?

• Time