setting your business goals for 2014 and beyond
DESCRIPTION
Do you know where your business is headed in 2014? Are you planing to expand your product/ service offerings; explore new marketing channels; host a major event or hire new employees? No matter what you plans, it’s important to establish a documented list of goals to not only to focus your team on a clear set of priorities, but also, set expectations so you don’t get distracted by the flavor of the month. With a document list of goals you are 47% more likely to complete your plans. Let me show you how to plan for 2014 and beyond.TRANSCRIPT
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Setting Your Business Goals For 2014 and Beyond
Live Session !Date: Jan 22, 2014 !Time: 11am PT/ 2pm ET
Why every Veg Professional needs goals for their business
❖ Pioneers; Establishing New Markets; Alternative To Status Quo!
❖ Future Fundraising: Document your business’ growth story!
❖ Bootstrap Approach Relies On Repeat Success & Avoid Similar Mistakes!
❖ Goal Setting Increases Business Success Rates
The impact goal setting can have on your business
• Once Consistent Vision!• Delegate Task & Projects!• Leverage Your Team’s Creativity!• Productive Team Meetings!• Avoid Distractions!• Evaluate New Ideas Against Goals!• Track Resource Allocation!• Prevent Common Mistakes!• Identify Success Stories - Rinse/Repeat
Goal Setting Process
Monitor Monthly
❖ Team Meetings
Create Milestones
❖ Metrics To Track
Build Goal Tracker
❖ Tool To Manage
Set Timelines
❖ Start & End Dates
Develop Action Plans
❖ To Do List
Identify Goals
❖ Brainstorming
The Planning Process
❖ Clear Visibility!
❖ 1 Goal Per Quarter!
❖ 90 Day Action Plan
❖ 3 Month!
❖ 6 Month!
❖ 12 Month !
❖ Monthly Milestones
❖ 3 Year Planning!
❖ Building Blocks!
❖ Quarterly Milestones
Newbie Average Advanced
2 Hours 4 Hours 6-8 Hours
The process to set goals for a small business
Growth
Customer Community
Profit
Customer Experience!Product Options!
Repeat Customers
Expansion!New Target Markets!
% Donations!Sponsor Events!
Sample Giveaways
Add’l Revenue Options!Expense Management!
Average # Of Goals Per Year : 3-4 Newbies; 4 to 6 Everyone Else
The difference between good & bad goals
History/ Database!Benchmark!
Swag It
Boring or Feel Like Large Projects!No End In Sight!
Unobtainable - Requires Luck!Personal Project (not relevant)
Achievable & Inspiring
Impact On Your Business
Includes A Metric/Number!
Motivation (Hard Times)!Fix Issues/ Pain !
Internal/External Influence
Measurable Change!External Impact!
Swag It
How to translate goals into action
5 Action Steps Needed To Completed Each Goal
Achievement!(Why)
Goal!(What)
Timeline!Start/Stop Milestone Action Steps!
(How)
Work with more clients
20% Increase In Client Consults Per
MonthMarch 31 30 inquires or form
sign ups per month
- Build Target List!- Contact Previous
Clients
Move sales from retail store to online to increase profits
Increase Average # Of Daily Website
Sales To 20 Per Day!October 31st (Before
Black Friday)Increase in website
traffic by 40%
- Monitor Traffic and Conversation !- Shopping Cart
Reminder
Recurring Revenue Source
Establish an online training program
generates $500/mo
Ongoing Program - Aug 30th
Pilot Program !(30 Participants)!
May - June
- Identify Most Common Questions!
- ID Target Customers
Support Local Non-Profits &
Organizations
Donate $500 To Local Animal
Shelter per Quarter
First Donation - April 15th
Generate 5% Additional Income
Each Month
- Determine Income Source!
- Choose Org
Tools For Tracking GoalsTask/ Action Item Status Progress Notes
Not Started 0
On Schedule 50%
Delayed 75%
Complete 100%
Tools For Tracking Goals
Progress Tracking
Tools For Tracking Goals
Task Tracking
Track To Do’s!Discussions!Embed File!
Shared Documents!Calendar View