seven powerful ways to succeed with social media right now
DESCRIPTION
Boost Visibility, Cultivate Relationships, Outshine Competitors, and Get Results With These 7 Powerful Social Media Tactics and Strategies Created exclusively for The “A-Ha!” NH Social Media Business Summit, June 15th, 2009 Presented by Lani & Allen Voivod Co-owners and Content Lovers of Epiphanies, Inc.TRANSCRIPT
Seven Powerful Ways to Use Social Media Right Now to
Boost Visibility, Cultivate Relationships, Outshine Competitors, and Get Results
Created for the “A-Ha!” NHSocial Media Business Summit
Presented by Lani VoivodCo-owner and Content Lover
of Epiphanies, Inc.
Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
First, a note to YOU, our friend checking out this presentation on
SlideShare.net
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Hey, thanks for popping in. You’re about to cruise one of three presentations created for the 2009 “A-Ha!” NH Social Media Business Summit.
Sponsored by Public Service of New Hampshire and in partnership with the NH Division of Economic Development and the state’s “Stay, Work, and Play” initiative, the June 15th event drew a sold-out crowd of 100 passionate professionals, business leaders, and key team members of mission-driven organizations. Our focus was on how social media tools and strategies can best boost visibility, community, reach, competitive edge, and PROFITS in this, how shall we say…UNIQUE economic environment.
With more than a decade in brand building, niche content development, and bleeding-edge online business tactics under our belts, we share powerful social marketing and success strategies with “imperfect-preneurs” (like us), global brands (like Barbie), and mission-driven organizations (like the NH Division of Economic Development) through speaking, workshops, customized training programs, and consulting.
To find out more about how Epiphanies, Inc. can help you and your business or organization, check out www.EpiphaniesInc.com/SocialSuccess. Thanks again!
@LaniVoivod & @AllenVoivod
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
http://www.youtube.com/watch?v=93hxKtd4CdA
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
YOU. YOUR BIZ. YOUR GOALS. YOUR MISSION.
FOUNDATION
=
SOCIAL MEDIA TOOLS
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Presenting a tiny fraction of the
tools available to you in the social media realm...
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
To: NH
From:“A-Ha!”
YIKES!!!!!!!
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
You’re NOT a victim...
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
These tools exist to suit your tastes, and serve you and your priorities!
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
#1: Begin to Grasp What’s Possible
Staying power…bang for your advertising buck…instant access for loyal customers…know that content lives on in unexpected ways…
2009 marks the “The Great Social Divide”
No more excuses… When leaders LEAD, Followers WILL follow
Your audience is already looking for you (or
will be soon)
Easy access to: Visibility, opportunities,
connections, insights, leads, relevance, and
reputation-boosting revolution!)
(RSVP now, or miss out on the FUN!)
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
#2: Establish Your Social Media Starter Kit
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
#96 website based on traffic (Alexa.com)
41 million members
More than doubled monthly unique visitors ‘08 to ‘09 (5.7 -12 MM – Compete.com)
Executives from all Fortune 500 companies are LinkedIn members
Now allowing applications (blogs, presentations, collaboration tools)
Fast Facts
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
“Most people use LinkedIn to “get to someone” in order to make a sale, form a partnership, or get a job...
However...it’s a tool that is under-utilized...”
Mojo
Guy Kawasaki
Increase:Visibility * Connectability * Google PageRank * Relevancy * SEO
Get “Sneak Peeks”:Reference checks * Companies * Industries * Competition
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Groups
Questions and Answers
Events
Recommendations
InMail (as opposed to email)
Company Pages
Service Provider Lists
Need to Know
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
vs.
“In LinkedIn, everything centers around establishing a connection.
In Facebook, connecting is just the beginning.”
- Jeff Pulver, from The Jeff Pulver Blog
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
#4 website based on traffic (Alexa.com)
300 million users; 100 million visit each day, spend about 25 minutes on average (Alexa.com)
300% growth from 2008 to 2009
Worth $10 billion based on recent investment ($200mm for 2%)
Largest, most detailed and valuable marketing database on Earth
Fast Facts
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
“Social media requires a whole different approach to be successful in generating more revenue. You have to know the right approach.
My motto is, ‘Relationships first, business second.’”
Mojo
Mari Smith
Increase:Visibility * Community * Access * Personality * SEO * Reach
Get “Snapshots”:Scan activity * Vibe * Interests * Style/M.O.
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Profiles – Open vs. Strategic Networking
Groups – Public and Private
Pages – Inbound Links and SEO
Viral – Walls, Tagging, News/Status
Facebook Social Ads – reach your exact audience (demographics, interests, location)
Settings – You’re in Control
Need to Know
TMI?Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
140 characters or less “micro-blogging” platform
#36 website based on traffic (Alexa.com)
From 1.5 to 19.4 million unique visitors per month from April ’08 to April ’09 – that’s a 1192% growth rate (Compete.com)
Newsbreaking – faster than traditional media (‘09 California earthquake)
Instant reach – PSNH ice storm
Fast Facts
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
“Twitter is like a hammer. One tool, with two very distinct purposes.
When you think of a hammer you probably think ... it's for driving nails. But ... the claw end of the hammer does significant work and shouldn't be overlooked. It can extract a nail driven deeply, with ease, exerting great leverage ...
Twitter is a tool much like that.”
Mojo
“KSL” (Kelley-Sue LeBlanc)
Increase:Visibility * Research * Brand value * Content flow * Traffic
Get “At-a-glance”:Resources * Trends * Conversations * Humanity * Connections
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Search – “Listening at the point of need” – Marcel Lebrun
Conversations – 1-to-many, 1-to-1 public (@replies) or 1-to-1 private (DMs)
Not “What are you doing?” as much as “What has your attention?” – Chris Brogan
Not “Who do you know?” But “Who appears to know you?” – Guy Kawasaki
Need to Know
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Now for the “old
dinosaur” of
social media...
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Fast Facts
Instant publication of news, events, ideas
“Content is king.” Jeff Immelt, CEO, GE
The “Esperanto” of the Web 2.0 world
Blogging stats: Grew 68% in 2008 346 million people worldwide read blogs 77% of active web users read blogs 58% of bloggers are 35+; 74% college-educated
Source: Austin New Media Labs
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
“Why, oh why, are you hoarding all of your industry knowledge to yourself? Do you think St. Peter will give you extra points for having a huge collection of inaccessible folders on your computer?
If you have a passion, specialty, niche, mission, or business...claim your intellectual territory and START BLOGGING.”
Mojo
Lani Voivod
Increase:Searchability * Expert status * Content leverage * Efficiency * SEO
Get “Hip to the Hub”:Dynamic * Conversational * Immediate * Trusted * Flexible
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Need to Know
Standardized tech infrastructure for usability, reach, content management, indexing, and publication
Easy – to install, manage, & moderate
Easy – to publish, share, & INTEGRATE through the magic of..
#3: Leverage
Social Marketing Content Ecosystem
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Leverage
Twitter Community Building Prototype (by Nate Ritter)
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
RSS
Really Simple SyndicationSending out the same content in different wrappers, to cater to consumer’s personal preferences
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Leverage in Action!
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
“Practical Use”Case Study:
New Hampshire Division of Economic Development
NHEconomy.com
Before May 5th, 2009...
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Up to 8 email blasts/day
Multiple contact lists
Non-indexed PRs, content = no online equity (!!!!)
“Sisyphus Syndrome”
First, the blog...
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
...which feeds Twitter...
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
...and Facebook, too...
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
...PLUS any other person,
business, “reader” or
resource that subscribes to
the feed.
Rich Brooks, President of Flyte New Media: How to Subscribe to an RSS Feed
#4: Crowdsourcing
Social Marketing and Success Strategies – www.AhaYourself.com
KD Paine @ Stonyfield
Farm Entrepreneurship
Institute: “Marketing
consultants are in
trouble.”
1. Followers and Fans
TELL you what works
2. They’ll “Stack Attack”
the best ideas, too!
#4: Crowdsourcing
Social Marketing and Success Strategies – www.AhaYourself.com
#4: Crowdsourcing
Social Marketing and Success Strategies – www.AhaYourself.com
#5: Think Global, Act Local
Social Marketing and Success Strategies – www.AhaYourself.com
#5: Think Global, Act Local
Social Marketing and Success Strategies – www.AhaYourself.com
#6: Monitor and Engage
Social Marketing and Success Strategies – www.AhaYourself.com
#7: Think and Go Niche
Social Marketing and Success Strategies – www.AhaYourself.com
“Credibility now has a channel for mass distribution. It's called the Web and it particularly thrives in social networks. Such distribution will have profound implications for how we ‘advertise’.”
Crowdsource pop quiz! Anyone here used FB Social Ads? Share!
Bonus! #8: Radical Strategic Visibility
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
“Practical Use”Case Study #2:
Ohio SBDC at Columbus State Community College
SBDC.CSCC.edu
Radical Strategic Visibility
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Ning.com = “DIY” Social Networks
Radical Strategic Visibility
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
Main site. YouTube Channel. Blogspot for event. Typepad for ideas. Twitter.Facebook Fan Page, too!
All those links...all that content...
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
But don’t take OUR word for it...
pointing to their organization,
sharing their information,
LEADING the way,
interacting, networking,
engaging, connecting,
building community,
catering to different tastes,
and adding variety to an
already “sweet” foundation
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com
“I've been at this a couple of months now and have already seen the benefits.”
“I have met on-line and then in person several people that either need our services or can help with what we are doing to support entrepreneurs...
...The cool thing about this is that it has not cost us a penny in development or hosting. It also does not need to be supported by our IT department so we are in control how this works, we are not at the mercy of someone else...
...There are many components of a successful marketing strategy and social networking should be included. Don't be left behind, jump in, the water's fine.”
Michael Bowers,Regional Director of the Ohio Small Business Development Center since 2002, excerpted from his 9/5/08 blog post , “Social Networking...The New Word of Mouth”
Our gifts to you…
(Psst - don’t forget to check out don’t forget to check out EpiphaniesInc.com/SocialSuccess EpiphaniesInc.com/SocialSuccess
to discover how we can help you and your venturesto discover how we can help you and your ventures!)
Have lots of ideas, but don’t know which ones to put into action? Want to profit from your best “Aha” Moments?
Get your FREE “A-Ha!” Success Kit today at AhaSuccessKit.com, and transform your boldest insights into revenue-generating, joy-filled results!
This Twitter Special Report reveals 37 easy ways to tap into the power of social marketing using the world’s fastest-growing social network.
Download your free copy at EpiphaniesInc.com/Twitter!
For free articles, resources, information, and insights on how to drive revenue and results in the online realm, get your free subscription to the Inciter ezine at InciteMe.com!
Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com