IMPROVE CONVERSIONS AND VISITOR ENGAGEMENT

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ROVEN

WAYS

SEVEN

L49560868A0

L49560868A0

User ExperienceLanding PageCall to ActionSegmentationBranding

Flow CatalystPricing & OffersPricing & OffersTrust Building

Conversion Funnel

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T E C H N O L O G IE S

Web businesses are obsessed with pushing up sales numbers. Though there is endless literature on doing so, few come with proven facts and examples. Because web

entrepreneurs are always looking for realistic ways to increase conversions and improve visitor engagement, here are seven points that can be implemented over time to drastically improve conversions;

T E C H N O L O G IE S

IMPROVE CONVERSIONS AND VISITOR ENGAGEMENT

PROVEN

WAYS

SEVEN

L49560868A0

L49560868A0

User ExperienceLanding PageCall to ActionSegmentationBranding

Flow CatalystPricing & OffersPricing & OffersTrust Building

Conversion Funnel

7

7

7

7

UnsubscribeOne Click

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Tackle Commitment PhobiaPeople get second thoughts when they are introduced to ‘Buy’ or ‘Sign Up’ elements. Tackle commitment phobia by introducing cues that add flexibility to the whole processes. For instance, when asking audience to subscribe for newsletter, mention you can ‘unsubscribe with single click’.

T E C H N O L O G IE S

Prove your SuperiorityUse real facts and data to prove your superiority in comparison to universally accepted market leader. TeamWork (a management tool) does this perfectly with testimonials and tweets from happy users. Competitive matrix is also a smart way to do the same and claim dominance.

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Invest in WOW FactorIt is important to keep delighting clients and customers even now and then. Keep the buzz alive around your brand by employing different marketing tricks from time to time. Some do it with personalized e-cards on festive occasions, and creative ‘welcome’ email messages.

E-Cards

E-Cards

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FREE

EBOO

KS

EBOOKS

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Speed up ProcessesPeople look for cues that suggest immediate gratification and speediness. ‘Fast delivery’ and ‘one click purchase’ related signs encourage people to place orders and also lure impulsive buyers. Do this to speed up conversion critical processes.

BUY

One Clickto

FastDelivery

SECS

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Price SmartlyPricing is a very critical factor when it comes to web sales. Close substitutes of nearly all web services are available in the market. In such scenario, no one looks forward to invest big money. Pricing is critical for web sales. Most web services and business solutions are sold on monthly charge. However, high-end digital products with a reasonable price tag and right marketing strategy can get away with licensing. Whichever way you choose, go for smart

PAY NOWPAY MONTHLY

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Think BeyondProfits

People prefer brands that look beyond money. Blanket America is a brand that gives away one item to someone-in-need for every purchase made. Though every business doesn’t offer scope for such giveaway, such gestures can go a long way in building a loyal community following.

BUY

DONATIO

NDONATION

T E C H N O L O G IE S

Context BrandingWeb based companies often neglect context element when it comes to branding. Related certifications, product specific testimonials and other cues can be used to reaffirm buyer about the quality of the offering. Some online education brands use context branding effectivelyeffectively to pitch online training courses and lessons.

Certified

Awards

Testimonials

Certified

AwardsTestimonials

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T E C H N O L O G IE S

Web businesses prosper on conversions;

Consult FATbit conversion experts for business growth.

www.fatbit.com

Infographic by FATbit Technologies