seven shots of inspiration and twenty doses of practice-based insight!
TRANSCRIPT
2nd European Forum for E-Mail and Data-Driven Marketing3 May 2016 I Steigenberger Airport Hotel, FrankfurtMASTERING DATA-DRIVEN MARKETING
2 May 2016 I Master class and Workshops
www.dialogsummit.de
EUROPEAN CONFERENCE
FOR DATA-DRIVEN MARKETING!
Seven shots of inspiration and twenty doses of practice-based insight!
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DIALOG SUMMIT 2016
The latest edition of the European conference for e-mail and data-driven marketing: seven inspiring keynotes and 20 practice-related talks make the Forum a must, with topics ranging from digitization of dialogue to big data analytics, multichannel integration and marketing automation.
> Twenty practice-based talks tell it how it is in B2C & B2B > Seven international keynote speakers> Networking with 250 e-mail and data-driven marketing executives> Opportunities for 1-to-1 expert talks> How Big is your Data? powered by DDV
MASTERING DATA-DRIVEN MARKETING
TARGET AUDIENCE
Anyone with an interest in moving ahead with data-driven marketing: executives responsible for digital marketing, online marketing, data-driven marketing, e-mail marketing, CRM, sales and service; CMOs and CEOs.
Initiator.Torsten Schwarz, absolit
Producer.Helmut Blocher, SUCCUS I Wirtschaftsforen
Advisor.Martin Nitsche, Deutscher Dialogmarketing Verband e.V. (DDV)
Moderators. Stephanie Grace Cox, Frank Puscher
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ACCOMPANYING PROGRAMME
Innovative formats, 1-to-1 talks, a trade show, award ceremony and attractive break-time facilities provide plenty of opportunities for informal networking and "shop talk". Seminars and workshops will be held on 2 May 2016.
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3 MAY 2016 I INSPIRING, MOTIVATIONAL KEYNOTES AND PRESENTATIONS
MASTERING DATA-DRIVEN MARKETINGAligning the organization for data driven marketing successTamara Gielen, Plan to Engage, Meerhout, Belgium
PERMISSION-MARKETING 2.0Nachhaltige Steigerung der digitalen Reichweite Mark Brauch, PAYBACK, München, Deutschland
WIR WISSEN, WAS SIE MORGEN ESSENEine globale Restaurantkette zeigt, wie verhaltensabhängige, automatisierte 1:1-Kundenkommunikation funktioniertGregor Wolf, Experian Marketing Services, Düsseldorf, Deutschland
FIXING YOUR DATA DRIVEN MARKETING3 crucial elements to achieve better resultsMichael Leander, International Marketing Speaker, Copenhagen Area, Denmark
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PLUS TWENTY PRACTICE-BASED TALKS tell it how it is in B2C & B2B at the summit and in the workshop with Dr. Torsten Schwarz featuring companies including DocMorris, McDonald’s, ABB, 3M, Otto, Thalia, Payback, Sixt, Renault, AEB and XING.
DISRUPTIVE DOMINATION Data drives the way we shop, play and make moneyDietmar Dahmen, Futurologist, Innovation Expert, Global Top-Speaker, Vienna, Austria
OPTIMIZING CONVERSION WITH PERSUASIONHow to create a persuasive customer journeyKath Pay, Holistic Email Marketing, London, UK
THE END OF MARKETING CAMPAIGNSThe challenge of highly personalized, multi-channel interactionsNikolaus von Graeve, rabbit eMarketing, Frankfurt a.M., Germany
THE CONVERSION CUBEPick the right tactics to scale up email & data-driven marketing resultsJordie van Rijn, Emailmonday.com, Utrecht Area, Netherlands
WHERE’S THE DATA?How to generate customer data when you don't have itDela Quist, AlchemyWorx, London, UK
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Welcome
Keynote
Impuls
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WILLKOMMEN BEIM DIALOG SUMMIT 2016 | Mastering data-driven marketingHelmut Blocher, Geschäftsführer, SUCCUS GmbH | Wirtschaftsforen, Wien
Stephanie Grace Cox, Moderatorin, Berlin; Frank Puscher, Moderator, Hamburg
DISRUPTIVE DOMINATION | Data drives the way we shop, play and make moneyDietmar Dahmen, Futurologist, Innovation Expert, Global Top-Speaker, Vienna
> Embark on an exciting journey of adaptation, innovation and disruption of digital marketing!
THE FREQUENCY LIE | How to determine the right frequency of emailsDr. Torsten Schwarz, Inhaber, absolit, Waghäusel
OPTIMIZING CONVERSION WITH PERSUASION | Using design elements to achieve conversionsKath Pay, CEO & Founder, Holistic Email Marketing, London
> This keynote will explore common ecommerce journeys and provide examples of how to make each step of the journey a persuasive one.
Relaxation in the Networking Zone
DIALOG SUMMIT I 3 May 2016 MASTERING DATA-DRIVEN MARKETING!
Break Relaxation in the Networking Zone
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ONE2ONE talks
Break Shared lunch in the Networking Zone
Plenty of opportunity for individual chats.
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IM CROSS-CHANNEL OLYMPKundenzentrierte Kommunikation bei L’Occitane, Renault & Co. Timo Kohlberg, Product Marketing Manager,
Adobe, München
IN-APP-MARKETING FÜR MEHR ENGAGEMENTMobile Trends im Businessnetzwerk XINGShowcases von Kampagnen Gerret Braren, Marketing Technology,
XING AG, Hamburg
INDIVIDUALISIERUNG IM E-MAIL MARKETING Personalisierte Kundenansprache über Mailing-KampagnenKatrin Rinder, Senior Digital Marketing
Specialist, Versandapotheke DocMorris,
Heerlen
DIFFERENT DEVICES –DIFFERENT INTERACTIONSExamples and approaches to maximize engagement and conversionsLoren McDonald, Marketing Evangelist,
IBM Marketing Cloud, San Francisco Bay Area
THE CONVERSION CUBEPick the right tactics to scale up email & data-driven marketing resultsJordie van Rijn, Founder, Emailmonday.com,
Utrecht Area
'WHERE IS THE DATA?'How to generate customer data when you don't have itDela Quist, CEO, AlchemyWorx, London
DIGITAL MARKETING 2016 (IN ENGLISH) LIFECYCLE AUTOMATION (IN GERMAN)
GLOBALES KONTAKTMANAGEMENTLokale Datensilos vs. globales Kontaktmanagement – Alignement von VermarktungskampagnenThomas Düker, CMO, AEB GmbH, Stuttgart
THE B2B CHALLENGE E-Mail- & Data-Driven Marketing im internationalen Konzernumfeldtbc
OMNICHANNEL SHOPPING Die Conversion steigern mit personalisierter KundenanspracheRobin Müller, CTO & Co-Founder,
Lesara GmbH, Berlin
NEWSLETTER PERMISSION-MARKETING 2.0Steigerung der digitalen Reichweite durch Multi-Maßnahmen-ManagementMark Brauch, Leiter Digital Directmarketing;
Michael Sumereder, Senior Manager Digital
Directmarketing PAYBACK GmbH, München
B2C FOCUS (IN GERMAN)B2B FOCUS (IN GERMAN)
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DIALOG SUMMIT I 3 May 2016 MASTERING DATA-DRIVEN MARKETING!
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Break Relaxation in the Networking Zone
QUALITÄT IM E-MAIL MARKETING Rechtliche und technische KriterienRA Rosa Hafezi, Legal Consulting and
Certi� cation (CSA), Köln
Alexander Zeh, Engineering Manager,
Certi� ed Senders Alliance (CSA), Köln
THE NEW DATA PROTECTION REGULATIONWhat it means for you – a survival guide Dr. Sachiko Scheunig, European Privacy
O� cer, Acxiom, Frankfurt a. M.; Chair, FEDMA,
Brussels
MASTERING DATA-DRIVEN MARKETINGAligning the organization for data driven marketing success Tamara Gielen, Plan to Engage, Meerhout
Podiumsdiskussion powered by BVDW:DIGITAL UND EMOTIONAL(Wie) geht das zusammen?
Am Podium:Harald R. Fortmann, Director Executive
Search, Dwight Cribb Personalberatung GmbH,
Hamburg; Botschafter des Ressorts "Bildung &
Personalentwicklung", Bundesverband Digitale
Wirtschaft (BVDW) e.V., Düsseldorf
Karl-Heinz Land, Digital Darwinist &
Evangelist, neuland GmbH, Köln
Anne M. Schüller, Expertin für
Empfehlungsmarketing, München
Frederike Voss, CEO, orbyd GmbH, Hamburg
Moderation: Raoul Fischer, StoryWorks
GmbH, Frankfurt a.M.
DIGITAL MARKETING 2016 HOT TOPICS
BIG DATA ZIELGRUPPEN-PROFILIERUNG – Der Einsatz von b2bwebscoring bei der AIKACarsten Lange, Vorstandsvorsitzender,
AIKA e.V., Bochum
Meinert Jacobsen, Geschäftsführer,
MarAnCon GmbH, Bonn
WIR WISSEN, WAS SIE MORGEN ESSEN McDonald’s zeigt, wie verhaltensabhängige, automatisierte 1:1-Kundenkommunikation funktioniertChristopher Barth, Executive Director,
TRACK GmbH, Hamburg
Gregor Wolf, Experian Deutschland GmbH,
München
E-MAIL-ADRESSQUALITÄT FÜR DEN ERFOLG IM E-COMMERCEPraxiserprobte Lösungen für mehr ResponseDaniel Augustin, Leiter eCommerce &
Digitales Lesen, Orell Füssli Thalia AG, Zürich
B2C FOCUS (IN GERMAN)B2B FOCUS (IN GERMAN)
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Keynote
Panel discussion powered by DDV
Keynote
End of the DialogSummit 2016End of the DialogSummit 2016
THE END OF MARKETING CAMPAIGNS | The Challenge of highly personalized, multi-channel interactionsNikolaus von Graeve, CEO, rabbit eMarketing, Frankfurt a. M.
WAVE GOODBYE TO DATA PHOBIA! | How paranoia is costing us the future Martin Nitsche, Präsident, DDV, Frankfurt a.M.
Dr. Sachiko Scheunig, European Privacy O� cer, Acxiom, Frankfurt a. M.; Chair, FEDMA, Brussels
Gregor Wolf, Geschäftsführer, Experian Deutschland GmbH, Düsseldorf
Moderation: Christoph Pause, Chefredakteur acquisa, Haufe Gruppe, Freiburg
FIXING YOUR DATA-DRIVEN MARKETING | 3 crucial elements to achieve better resultsMichael Leander, International Marketing Speaker, Copenhagen Area
João Ribeiro, Head of Marketing, Markedu, Lisboa
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Partner
PROVID ER
Cross-channel marketing specialist Experian Marketing Services is a global provider of integrated customer in-sight, targeting and data quality solutions. Based on the three pillars of data quality ("Identity"), customer insights and targeting pro� les ("Intelligence") and customer jour-ney-based cross-channel communication ("Interactions"),
the Experian Marketing Suite, complemented by a comprehensive range of consultancy services, helps companies and organisations from around the world interact intelligently with their customers. By co-ordinating seamless interactions across all marketing channels (e-mail, mobile, display, social and print), companies are empowered to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximise pro� ts. www.experian.de
Adobe is changing the world through digital experiences. Its solutions empow-er companies to create, manage, market and monetise digital content. Adobe's integrated solutions use data analytics to deliver reliable results that allow marke-ters to orchestrate campaigns e� ectively. Companies and marketers use Adobe solutions to manage and enhance the customer experience and roll out optimized marketing content across all digital channels. With the help of real-time analytics and detailed customer insight, companies of all sizes can deliver personalized, re-
levant and timely content to their customers and quantify the return on their marketing investment. www.adobe.com/de
PAR TNER
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Markedu
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ACE Masterclass
NEXT LEVEL IN AUTOMATION-, CONTENT- & EMAIL MARKETINGYour trainerMichael Leander, Global Marketing Expert, Coach and Trainer
This full day masterclass will show you new ways to decide which content to create, how to seed this content and integrate with your email marketing and marketing automation programs. Content in context is more important than ever. Understan-ding why your audience engage with certain types of content and how you can use that knowledge to improve automated communication is critical for results. In this highly interactive masterclass, you will get hands-on inspiration to achieve better integration between automation, content and email marketing.
After attending this masterclass, you will master new techniques that will help you get better results from your customer acquisition and customer retention programs.
You will learn> How to make smarter content marketing decisions > How to e� ectively implement your best content ideas for maximum impact> Why you need to switch your thinking from content to content in context and how to do it. > How to apply lead scoring based on content in context behavior – and how scores a� ect your email- and marketing automation> Best practices for marketing automation and email marketing> E� ective techniques to improve key metrics for email marketing and marketing automation> Inspiration that will help you think di� erently on how you approach FTT: frequency, targeting and triggers
Integrate Content, Email Marketing and Marketing AutomationMonday, 2 May 2016, 10.00am - 05.00pm, Full day Masterclass
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Registration and information
Hosted by:
We kindly request your registration online: [email protected]
Participation fee The participation fee for users amounts to € 480(if booking before April 18, 2016, regular price will be € 580)
The participation fee for providers* amounts to € 960 (if booking before April 18, 2016, regular price will be € 1,060)
Full day masterclass with Michael Leander: ACE Masterclass – Next level in automation-, content- & email marketing 2 May 2016, € 580 (if booking before April 18, 2016, regular price will be € 680)
Including entry to all program events inclusive the documents in electronic form as well as culinary breaks and meals together.
All prices excl. 19 % VAT I Registrations are subject to our terms and conditions: http://www.dialogsummit.de/agb.html
* By service providers we mean companies who provide services such as consultancy, or development and integration of solutions, that are thematically related to e-mail and data-driven marketing, even though they may also be users of such services themselves. Accordingly, by users we mean commercial and industrial enterprises or � nancial services providers.
SUCCUS® and DIALOG SUMMIT® s® are registered EU-community trademarks. Copyright © 2016, all rights reserved
If you have any further questions, please do not hesitate to contact us. +43 1 319 09 34-10
SUCCUS GMBH I Wirtschaftsforen Haizingergasse 54, 1180 WienTelefon: +43 1 319 09 [email protected]
Feel free to contact us: Barbara Schneeweiss, Project management [email protected] Zauner, Project [email protected] Helmut Blocher, Director [email protected]
LocationSteigenberger Airport Hotel in Frankfurt am MainUnterschweinstiege 1660549 Frankfurt am MainGermany
Hotel booking: under the heading „DialogSummit 2016“ you will receive a room at the price of € 139,- each, breackfast included [email protected]: +49 69 6975 2426
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