sevenatoms - how to make remarketing campaigns a part of your content marketing strategies

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Content Remarketing Campaigns have to be an integral part of

your content marketing strategy.

Having a solid content remarketing campaign will re-engage and

convert visitors into customers.

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How to Make Remarketing

Campaigns a Part of Your

Content Marketing

Strategies

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Content Marketing Strategies

Effective content marketing strategies are essential to attracting your target

market, fostering relationships with viewers, and converting visitors into

buyers. But even with great content, you will still have people who leave your

site without taking the desired action. In fact, according to a Forrester Research

report, 96% of website visitors do just that.



This is where remarketing comes in. Content remarketing campaigns include

strategies that tag site visitors and target them after they have left your site in

order to reengage them and bring them back. These campaigns help turn those

bounced visitors into leads, while cultivating repeat visitors, improving brand

recall, and increasing the effectiveness of your content marketing.




How to Design Content Remarketing Campaigns

1. Use the Google Display Network (GDN) to develop content remarketing

strategies. With over two million sites in the network, GDN is one of the largest

remarketing networks in the world and this powerful tool lets you find tagged

visitors on the network across many sites, several times per day.

2. Create effective remarketing ads. After you have defined your audience to

remarket to, it’s time to create remarketing ads. The most effective remarketing

ads are those that resonate with your audience emotionally. Appeal to the same

emotions in your remarketing that you did in the content that initially got them

hooked.





3. Use successful tactics to optimize the clickthrough rate (CTR). In order to

increase your CTR, use ads that send visitors to your best content or high-value

offers, such as free trials or demos. You should also analyze your conversion path

and send viewers to the page that is most likely to convert them into buyers.

4. Use demographic filters to effectively manage bids. Use bid management to get

your ads in front of qualified buyers, not just website visitors. To do this, use what

you know about your target customer, such as age, location, gender, and income,

and overlay this demographic information on top of your remarketing audience in

AdWords.





5. Utilize Advanced Ad formats. In addition to standardized image ads, you can

also develop some creative ads in more advanced formats, such as YouTube Ads,

+Post ads on Google +, and remarketing lists for search ads, which allow you to

target people with customized ads when they search for keywords on Google.

A person’s past browsing history is one of the strongest predictors of future

buying behavior. However, some visitors just need a little reminder of why they

visited your site in the first place. All successful content marketing strategies

should incorporate content remarketing campaigns in order to bring back those

who were initially interested in what the brand has to offer.



http://www.sevenatoms.com/content-marketing-services/


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www.sevenatoms.com

Has your business been using Content Remarketing

Campaigns ? Contact us at [email protected]

or call 415. 513.0435 for a free consultation

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sevenatoms - how to make remarketing campaigns a part of your content marketing strategies

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