sevilla, a new project on urban economy open to the world...

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Sevilla, a new project on urban economyopen to the World: the role of the local development agency

• SEVILLA, A NEW PROJECT ON URBAN ECONOMY OPEN TO THE WORLD

• WHY AN URBAN AGENCY?. UNFOLDING A NEW LOCAL ACTION

• OUR MANAGEMENT KEYS TO FACE LOCAL DEVELOPMENT

• THE ROLE OF THE LOCAL DEVELOPMENT AGENCY

SEVILLA, A NEW PROJECT ON URBAN ECONOMY OPEN TO THE WORLD

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Seville metroSeville metro area is the main area is the main economic and service hub in economic and service hub in Southern SpainSouthern Spain, , withwith more than more than 11.3 .3 millionmillion iinhabitantsnhabitants, 62% in , 62% in the central citythe central city


WithWith 2 2 millionmillion visitorsvisitors a a yearyear, , SevilleSeville isis a a mainmain international international tourist destination. 2007 has tourist destination. 2007 has beating records in all tourism beating records in all tourism figuresfigures


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Since the Universal Exhibition in Since the Universal Exhibition in 1919992 the city has 2 the city has a a great knowgreat know--how organizing global eventshow organizing global events

SevilleSeville is the third Spanish is the third Spanish congress congress destinationdestination just after just after Madrid and BarcelonaMadrid and Barcelona


•• OneOne ofof thethe mostmost vital vital historichistoriccenterscenters in Europe, in Europe, withwith excellentexcellentcultural cultural infraestructuresinfraestructures

•• A A vibrantvibrant citycity as a as a perfectperfectcombinationcombination betweenbetween traditiontraditionandand modernitymodernity


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•• A young, highly qualified populationA young, highly qualified population,,5500,000 people between 2000,000 people between 20--4040

•• Highly competitive operating and Highly competitive operating and investment costsinvestment costs,, in a in a region that has that has experienced a spectacular social and experienced a spectacular social and economic boost over the last 15 yearseconomic boost over the last 15 years

•• Strong institutional commitment for Strong institutional commitment for investment supportinvestment support


•• Only inland port in the Iberian Peninsula Only inland port in the Iberian Peninsula now involved in a huge enlargement now involved in a huge enlargement projectproject

•• International airportInternational airport

•• First highFirst high--speed train line in Spain [AVE], speed train line in Spain [AVE], connecting Sevilleconnecting Seville--MadridMadrid

•• Excellent network of freeExcellent network of free--toll toll hhighwaysighwaysalong the regionalong the region

A FIRSTA FIRST--CLASS LOGISTICS NODE IN CLASS LOGISTICS NODE IN SSOUTHOUTHERNERNEUROPE EUROPE


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A LEARNING CONTEXTA LEARNING CONTEXT

•• PPublicublic and private Universities with and private Universities with more than 70,000 studentsmore than 70,000 students

•• IInternationallynternationally renowned renowned BBusinessusinessSSchoolschools: : InstitutoInstituto InternacionalInternacional San San TelmoTelmo and EOIand EOI

•• Top level Top level RResearchesearch and and TTechech centrescentres


A LEARNING CONTEXTA LEARNING CONTEXT

•• CARTUJA CARTUJA SScientificcientific & Tech& Tech Park, the Park, the Spanish leader in global revenueSpanish leader in global revenue; ; an an European benchmark for its distinct European benchmark for its distinct urban characterurban character

•• AEROPOLIS the AEROPOLIS the TechTech PPark for ark for AAerospaceerospace, , justjust besidebeside thethe airportairport


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AAn n unique urban experience where unique urban experience where the the renrenownedowned SSouthernouthern SpainSpain quality quality of living combine with a of living combine with a WWorldorld level level urban economyurban economy


450.000 450.000 employeesemployees in in thethe

metro metro areaarea, 72% in , 72% in thethe

central central citycity


Services77,3%

Construction8,4%

Industry10,5%

Agriculture3,8%

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•• New agroNew agro--food complexfood complex

•• Aeronautical & aerospace industryAeronautical & aerospace industry

•• LogisticsLogistics

•• Intermediate and final chemical Intermediate and final chemical productsproducts

•• Engineering and advanced servicesEngineering and advanced services

•• Tourism and TIME industriesTourism and TIME industries

…… / / ……


The new role of Seville in the The new role of Seville in the AIRBUS AIRBUS andand EADS EADS strategy, strategy, along with its 70 years of along with its 70 years of aeronautical aeronautical backgroundbackground, place , place it on the frontit on the front--line of the line of the WWorldorldaeronautical map aeronautical map


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•• NowadaysNowadays Seville is enjoying an Seville is enjoying an unprecedented convergence between unprecedented convergence between major public investmentmajor public investmentss and large and large private industrial projectsprivate industrial projects

•• New EADS plant for ANew EADS plant for A--400M final 400M final assemblyassembly

•• New HEINEKEN factoryNew HEINEKEN factory [ [ 33440 million 0 million €€ ]]

•• RENAULTRENAULT--NISSAN plantNISSAN plant forfor geargearboxboxeses

WHY AN URBAN AGENCY?. UNFOLDING A NEW LOCAL ACTION





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CITIES: GLOBALIZATION AND NEW URBANCITIES: GLOBALIZATION AND NEW URBANMANAGEMENT STRUCTURESMANAGEMENT STRUCTURES••Cities can be identified as Cities can be identified as ““innovation innovation territorial complexesterritorial complexes””

•• The learning cityThe learning city

•• Sevilla Global, local economy in a new Sevilla Global, local economy in a new international economic order.international economic order.


MAIN LOCAL ECONOMIC DEVELOPMENT AGENCIES IN SPAIN

Gijó

n

Bar

celo

na

Mál

aga

Vale

ncia

Vigo

Bilb

ao

Mad

rid

León

Sant

ande

r

SME´S START-UP SUPPORT - Incubators ● ● ● - Grants, subsidies ● ● ● ● SUPPORT TO BUSINESSES IN INDUSTRIAL AREAS

● ● ●

TRAINING AND EMPLOYMENT - Training Projects ● ● ● ● ● ● - Training, seminars, workshops ● ● ● ● - Grants, subsidies ● ● ● ● ● ● - Training in Business Management ● ● ● ● EMPLOYMENT SERVICES (Advice to people demanding employment)

● ● ● ● ● ●

FOREIGN INVESTMENT PROMOTION - Information, Brochures, direct Contacts ● - Networks of businesses ● ● TICs - Knowledge about new technologies ● ● - Grants, subsidies ● ● ● - Direct support for increasing businesses competitivity

● ●

- Virtual centre of resources for businesses

● ●

INFORMATION TOOLS - Businesses database ● ● ● - Reports on Economy Situation ● - Research on clusters ● ● - General publications for businesses ●

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InstitutionalInstitutional DevelopmentDevelopment: : TheThe AgencyAgency ChoiceChoice

•• FosteringFostering a a solidsolid urbanurban--economyeconomy projectproject

••WhyWhy anan agencyagency?. A ?. A chancechance toto unfoldunfold a a newnewlocal local policypolicy

•• InstitutionalInstitutional fittingfitting

••PlatformPlatform toto metropolitanmetropolitan coordinationcoordination

Institutional density

Innovationand

knowledge

Functionaldiversity

Flexible production

The urban development diamond

OUR MANAGEMENT KEYS TO FACE LOCAL DEVELOPMENT





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•• Building publicBuilding public--public and public and publicpublic--private partnershipsprivate partnerships

•• A powerful strategy of global A powerful strategy of global brandingbranding

•• Going deeply in R&D and Going deeply in R&D and innovation performanceinnovation performance


• More investments in business related infrastructures and facilities

• More steps ahead in the internationalization of the local economy

• Sustaining the pathway of cutting down the unemployment rate and the gap with EU12 in terms of income per capita

• Increasing density of the business fabric


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•• StrategicStrategic plan Sevilla 2010 simultaneous plan Sevilla 2010 simultaneous in time with a new urban planning process: in time with a new urban planning process: the art of combining physical and strategic the art of combining physical and strategic planningplanning

••Sevilla Global:Sevilla Global:

•• MetropolitanMetropolitan focus and wide citizen focus and wide citizen participationparticipation

•• AnAn effective [non rethoric] sustainable effective [non rethoric] sustainable development approach development approach


Displaying initiatives in areas such as development and revitalization of industrial land; innovation and cluster development; city marketing and business information system.

A new local public action in the field of economic and business development.

The suitable counterpart to firms & businessmen, as well as public partners interested in the capital of Southern Spain

MISSION

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Institutional ArticulationMore than 150 partners

MANAGEMENT KEYS

Public-Private PartnershipAd-hoc for each project. Local relevant firms in the Sevilla Global Board of Directors.

Knowledge Capital against Physical CapitalLight structure [ staff around 21 ] in favour of a flow of value added services to the Agency

MANAGEMENT KEYS

BenchmarkingActive member of EURADA European Association of Development Agencies.

Board for Metropolitan Co-ordinationInformation interchange and coordination with the surrounding area in the field of economic development.

Local Public Resources LeverageAt present 20% out of total resources came from sources different of the City Council budget.

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MAIN FIGURES

2003 2004 2005 2006 2007 2008 (so far)ECONOMIC DATAShare Capital 60.200 60.200 600.000 600.000 600.000 600.000Total applied resources 4.771.870 3.122.129 6.216.000 8.159.945,32 6.366.125,67 14.219.929,06Total committed incomes 5.552.110 3.995.113 4.848.480 25.866.043,56 26.173.444,18 27.895.421,67 Leverage of local public resources (committed) 15,75% 19,45% 21,35% 27,49% 22,11% 21,98%STAFFEmployees 23 21 23 25 28 60 Staff with high education 61 76 74 17 21 32 Male/Female 52,00% 57,00% 56,00% 48,00% 50,00% 38,33%Interns 3 1 1 1 - -

Financial Control: Analytical accounting based on the project as basic unit for cost input.

Corporate Governance: Regulation of internal regime of the Board of Directors

Corporate Development

Staff: First staff collective agreement of Sevilla Global

Relation with users and suppliers: Quality Management System ISO 9001

Knowledge management tools

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Three Areas for Value Creation in SG

SEVILLA GLOBAL

TEAM

Staff, contributors

SHAREHOLDER

Seville Town Council

CLIENTS

Firms, City …

Technical solvency

A solid project on urban economy

International scope

A motivational project

Advanced management environment

Providing new contents to local policy

Financial leverage of local public funds

A new place for public-private partnership

THE ROLE OF THE LOCAL DEVELOPMENT AGENCY





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P R E S I D E N T V I C E P R E S I D E N TBoard of Directors

Business information

Incubation

Finance and Administración

Systems, Quality and Knowledge Management

Managing DirectorManagement

Staff Areas

Operative Areas Foreign promotion

Industrial land revitalization

Innovation Cluster supportInternational cooperation

Training for employment

Seville City CouncilIndependent CounsellorIsidro Nicolás y Fernández-Pacheco

Sevilla GlobalManaging DirectorJosé Ramírez

Seville City CouncilIndependent CounsellorJosé Miguel Braojos

Seville City CouncilIndependent CounsellorLuis Enrique Flores

University of SevilleIndependent CounsellorJosé L. GALÁN

University of SevilleIndependent CounsellorLuis Onieva

Trade Union [CCOO]Independent CounsellorRafael Fernández

Seville City CouncilPopular Party [PP]Vicente FLORES

Trade Union [UGT]Independent CounsellorJuan Antonio Gilabert

Business AssociationBusinessmen Representative Antonio DEL CURA *

Seville City CouncilLeft wing Coalition [IU]Iván de la Blanca

Seville City CouncilLeft wing Coalition [PSOE]Rosa Mar Prieto-Castro

Seville City Council (Councillor in charge of economics and employment)

VicepresidentJon Ander Sánchez

Seville City Council (Mayor)PresidentAlfredo Sánchez

InstitutionPositionName

SEVILLA GLOBAL BOARD OF DIRECTORS

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BUSINESS INCUBATION

CREA Center for Advanced Business Resources,

the first relevant incubation programme in the city

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INNOVATION & E-BUSINESS

The new Sevilla – Alcalá - UPO Tecnopolis

Environments for Innovation

Sevilla Media Park Project

Local Measures Supporting Firm Innovation

E-Business Checking Programme

INNOVAEMPRESA Post-graduate on Tech-Basedcompanies [ EOI ]

R&D EU Framework Programme: from the opportunitiesdissemination to a model based on the preparation ofspecific projects

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CLUSTER DEVELOPMENT

New Agro-food Complex

Aeronautics and Aerospace Industry

Logistics

ClusterCON / Engineering and Advanced Services

TIME industry: Technology, Information, Media, Entertainment

Retail and Urban Development

Fashion-dressmaking, Sacred Craftmanship

MAIN PROJECTS

BusinessBusiness metropolitanmetropolitan InformationInformation SystemSystem

Center for Advanced Business Resources CREA

Industrial Sites Revitalization Plan

Cluster Cluster DevelopmentDevelopment in in AeronauticsAeronautics

IntegratedIntegrated DevelopmentDevelopment Plan Plan forfor thethe RetailRetail SectorSector

BusinessBusiness ParkPark onon SacredSacred CraftCraft & & CreativeCreative ActivitiesActivities

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FURTHER INFORMATION

Pedro MaestreSEVILLA GLOBALAvenida José Galán Merino s/n41015 Sevilla, SpainT: +34 95 4467555E-mail: [email protected]

www.sevillaglobal.es

sevilla, a new project on urban economy open to the world...

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