Presented By :-Prashant Verma (2k12mkt06)

Snigdha Garg (2k12mkt10)Itishree Sahoo (2k12ib05)Rajdeep Singh (2k12bfs18)Abhishek Singh (2k12bfs01)

Sew What? Inc. The Role Of Information

Technology In small Business success.

Company IntroductionEstablished in 1992, Sew What? began by designing, manufacturing and installing theatrical drapery and stage curtains. Strong company values and a clear mission statement combined with unwavering determination to provide a “customer-centric” service have helped establish a loyal customer base and the reputation as the Theatrical Drapery Manufacturer and Custom Sewing Service for the touring industry.

Sew What? has manufactured soft goods for numerous artists, including Maroon 5, Slip Knot, Green Day, Avril Lavigne, Sting, Dave Matthews Band, Rod Stewart and Don Henley. Prestigious drapery installations for theatres such as the historic "Victoria Theatre" in Santa Barbara, CA are the result of competitive pricing and manufacturing.

Emphasis on customer service, consistent delivery of quality products and timely deliveries has resulted in steady growth for the Corporation. Having recently expanded, Sew What? now occupies a 15,000 sq ft building in Rancho Dominguez, CA, and employs an experienced staff of 33.

History Of Discussion

Megan and her team Strive to deliver outstanding design, craftsmanship and services to every client, from some of the biggest names in the music business, to small elementary schools on a budget.

Still , the business didn’t really take off until they married this centuries-old craft with new technology with the help of dell and intel. In fact, it’s their use of technology that has earned Sew What? The 2006 National Federation of Independent Business (NFIB) Small-Business Excellence Award.

Through information technology, Sew What? was better able to manage critical elements of their business such as the storing of their clients’ information as well as financial records.

Problems

How do you go about making a small business bigger ?

Traditional advertisement might seem like an option but its unaffordable for small business to advertise.

How do you track an inventory that includes hundreds of fabrics in different colors , patterns and textures and make it easy for potential customers to make it easy for potential customers to view all this options?

AlternativesIn 2003, Sew What ? Purchase their first intel processor based intel server . Shortly their after , they launched a new website which was tightly intregrated with information stored on their server, employees now started using their desktop to keep up with the extensive fabric inventory. Now customers were able to view hundreds of fabric optionc online.

Manufacturer must supply the company with certificate attesting to the flame retardancy of their fabrics. A Sew What ? Employee scans the certificate on to the server . A customised certificate can be transmitted instantly by a email when ever and wherever a customer needs it.

Their web presence allows Sew What ? To attract new business . Through their ability to reach customer around the world ,Sew What ? Has grown 45% in last 18 months alone. Through information technology , sew what ? Was better able to manage critical elements of their business such as storing of their clients’ information as well as their financial records that help them for better decision making.

This is an interesting case for small business out there. Nowadays, doing business without technology will not be effectiveness and efficiency. Lot of small business think that they do not need to use IT to manage their business because there are not so many tasks that need to taken care of by technology. So, they are not willing to think about spending money on that. Take Sew What? Inc as an example, if Megan Duckett didn't take a chance of applying IT in her business, she would not be successful like now. She might be successful but not worldwide, limiting in local services only. People can find EVERYTHING on the internet now, so it's the best way to market your business. I think small business should apply IT in their businesses o the job may be easier and best tool to market business.

Analysis

America - the home of legendary rock bands and so many of today’s pop stars. Madonna, Britney Spears, Don Henley, Sting; we have draped and masked stages for the best of them. Grammy Awards, SAG Awards, Golden Globe Awards; you name them and they have draped them! Tents in tennis courts and 5 course dinners in stadiums - the special events industry is all about transformation. while designers, such as Keith Greco transform the ordinary special event into the extraordinary. Custom trade show displays rely on the many effects that drapery can provide. Their in-stock inventory of pipe and drape has been an instant solution for many special event planners with a sudden on-site masking issue. Designers and special event planners alike can benefit from our services and fast turnarounds .They just grew at very fast pace which is for 45 percent in last 18 months alone.

Success & Failure story

Company Video

Observations &

Conclusion

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