sewells group_ford ecosport launch_sales exe trng ppt
DESCRIPTION
ppt on launch of EcoSportTRANSCRIPT
EcoSportTraining Program for Sales
Executive- 2013
DISCOVER
YOUR CITY
like never before
Ford EcoSport-A Crossover
A vehicle built on a car’s platform combining features of SUV and a
passenger car
The Launch
• Ford plans to launch its mini SUV EcoSport in
India in June this year
• A car with driving dynamics of sedan &
advantages of SUV
• Targets- Premium hatchback, mid-size sedan &
entry level MUV buyers
• Booking amount Rs. 50,000 irrespective of model
The Car
• Name: EcoSport
• Body Type: SUV
• Models :Ambiente, Trend, Titanium, Titanium(O)
• Transmission : Automatic/ Manual
• Warranty : 2 years / 100000 Kms
• Engine Type : 3 cylinder turbocharged EcoBoost
• Fuel Consumption : 22.70 km/l
About EcoSport
• Body in white construction• High H-point • High ground clearance• Car like handling with superior fuel
economy than SUV• Modern and attractive looks• Highly customizable• Integrating features of SUV and car• Amazing off road capabilities
Some Highlights
• Adaptable rear space• Hands Free music and calls• Rear parking sensors• High driving position• Easy hill start• Quiet inside• Storage compartment • Climate control• Sunglass holder
Features
200mm ground clearance
The quietest urban SUV around
Fit in just about anywhere
Hill Launch Assist
Higher seating
Smart Car
Want to use your phone or change the music on your iPod?
Just tell SYNC™ what to do and it’s done
Talking to your EcoSport is not weird
Ford EcoSport makes life easier
Green Car
Fuel economy of a 1 litre
18.88* Kms
Power like a 1.6L Petrol Engine
More engine options
The 1.5 litre TDCi diesel engine delivers an excellent
22.67* Km/Li
Fuel-saving design
Aerodynamics
EPAS(with Pull-Drift Compensation)
Responsible
Steering
6-speed PowerShift
6 Speed
Automatic Transmissi
on
Safety Features
Airbags all-round
High-strength boron steel
Rear parking sensors
ABS and EBD
Colours
Kinetic Blue
Mars RedDiamond
White
Moondust Silver
Chill Metallic
Chill Metallic
Sea Grey
Models
Petrol Variants
Diesel Variants
Specifications
Safety & Security
Anti-lock Braking System (ABS)Driver airbagEBA + ESC + TCS + HLA**Passenger airbagSide & Curtain airbagsEmergency AssistConfigurable speed alarm in Fuel computerAuto door unlock on crashFront 3 point seat beltsRear Seat Belts (3 points outer, lap middle)
Safety & Security
Front seat belts pretensioner & Load limiterDriver belt reminderISOFIX (Child seat fixing points)Rear parking sensorsEmergency brake hazard warningRemote Central locking with flip keySmart Keyless entryImmobilizer systemElectric swing gate releaseLocking wheel nut for Spare wheel
Dimensions
Overall Length (mm) 3999
Overall Width (mm) 1765Overall Height (mm) 1708Wheel Base (mm) 2520Front Track (mm) 1519Rear Track (mm) 1524Ground clearance (mm)
200
Boot space (L)346L (expandable upto
705L)Turning radius (m) 5.3Fuel Tank Capacity (L) 52
Engine
1.5P Ambiente
MT
1.5P Trend MT
1.5P Titanium
MT
1.5P Titanium
AT
Displacement (cc) 1499 1499 1499 1499
Compression Ratio 11:1 11:1 11:1 11:1
Max Power output in PS(KW)/RPM
112 (82) @ 6300
rpm
112 (82) @ 6300
rpm
112 (82) @ 6300
rpm
112 (82) @ 6300
rpm
Max. Torque (Nm/rpm)
140 @ 4400 rpm
140 @ 4400 rpm
140 @ 4400 rpm
140 @ 4400 rpm
Engine
1.0P Ecoboost Titanium
MT
1.0P Ecoboost Titanium (O) MT
1.5D Ambiente
MT
1.5D Trend MT
Displacement (cc)
999 999 1498 1498
Compression Ratio
10:1 10:1 16:1 16:1
Max Power output in PS(KW)/RPM
125 (92) @ 6000 rpm
125 (92) @ 6000
rpm
91 (67) @3750
rpm
91 (67) @3750
rpm
Max. Torque (Nm/rpm)
170 @ 1400-4500
rpm
170 @ 1400-4500
rpm
204 @ 2000-2750
rpm
204 @ 2000-2750
rpm
Engine
1.5D Titanium MT
1.5D Titanium(O) MT
Displacement (cc) 1498 1498
Compression Ratio
16:1 16:1
Max Power output in PS(KW)/RPM
91 (67) @3750 rpm
91 (67) @3750 rpm
Max. Torque (Nm/rpm)
204 @ 2000-2750 rpm
204 @ 2000-2750 rpm
Suspension
FrontIndependent McPherson strut with
coil spring and anti-roll bar
RearSemi-independent twist beam
with twin gas and oil filled shock
absorbers
Steering & Brakes
Steering Type EPAS with Pull Drift Compensation technology
Front Brake Ventilated DiscRear Brake Drum Brakes
Wheels & Tyres
1.5P Ambiente
MT
1.5P Trend MT
1.5P Titanium MT
1.5P Titanium AT
Wheels in inch
15" Steel Wheels
15" Steel Wheels
16" Alloy
Wheels
16" Alloy
Wheels
Tyres 195 / 65 R15
195 / 65 R15
205 / 60 R16
205 / 60 R16
Wheels & Tyres
1.0P Ecoboost Titanium
MT
1.0P Ecoboost Titanium (O) MT
1.5D Ambient
e MT
1.5D Trend MT
Wheels in inch
16" Alloy Wheels
16" Alloy Wheels
15" Steel
Wheels
15" Steel Wheel
s
Tyres205 / 60
R16205 / 60
R16195 / 65
R15195 /
65 R15
Wheels & Tyres
1.5D Titanium MT
1.5D Titanium(O) MT
Wheels in inch
16" Alloy
Wheels
16" Alloy Wheels
Tyres 205 / 60 R16 205 / 60 R16
Infotainment & Connectivity
• 2 line MFD screen
• 4 Speakers (2 Front + 2 Rear)
• Bluetooth
• FM/AM Radio + Aux in + USB
• 3.5" MFD screen• CD/MP3 player
• SYNC (with Voice control)
• 2 tweeters
Comfort & Convenience
• Front Courtesy lights
• Front Courtesy light with two map reading lamps
• Rear Courtsey light
• Theatre dimming
• Load compartment light
• Manual A/C
• Auto A/C
Comfort & Convenience
• Cooled glove box• Steering wheel audio controls
• Adjustable Tilt & Telescopic steering wheel
• Econometer• Distance to empty display
• Average Fuel economy display
• Average Speed display
• Outside temperature display
Comfort & Convenience
• Turn Indicators on ORVM
• Power Adjustable ORVM
• Power Windows
• Driver window one touch Up & Down
• Variable Intermittent Front Wipers
• Battery Saver
• Push Button Start
The Looks- Exterior
• Headlamp Leveling• Homesafe Headlamp• Approach Lights• Front Fog Lamp
• Door Handle – Black/Body Coloured
• Front Upper Grill – Mi9d Grey• Front Lower Grill – Mid Grey/ Silver• ORVM – Black/ Body Coloured• Swingate Outer Handle -Chrome• Tinted Glass
The Looks- Exterior
• Body coloured Bumpers
• Silver Painted Roof Rail
• Door frame Exterior Black out decal• Rocker Claddings• Bumper Claddings• Rear De-fogger• Rear Wiper with Washer
• Wheel (including Spare wheel) – 15” Steel/ 16” Alloy
• Full wheel covers (including Spare Wheel)
The Looks- Interior
• Retractable and Removable rear Package Tray• Two tone (Charcoal Black + Dark Shadow Grey)
environment• Two tone (Charcoal Black + Warm Neutral Grey)
evironment• Door inner release handles – Black/ Sunset Silver
• Interior painted finish (Audio bezel, Air vent rings, Steering wheel spoke shell, Doortrim applique, Gear shifter) – Topaz/ Sunset Silver
• Interior painted finish (A/C controls bezel, Gear shifter bezel) – Satin Black/ Proteus Black
The Looks- Interior
• Leather seats
• Leather wrapped Steering Wheel
• Leather wrapped MT Gear shifter knob
• Under passenger seat storage
• Driver's seat armrest
• Driver's floor mat
• Driver seat Height Adjustment
• Driver Adjustable Lumbar Support
The Looks- Interior
• Front Seats Map Pockets• Sunglass holder• Illuminated Passenger Vanity mirror• 12V power point - Front• 12V power point - Rear• 100% fold down & fixed rear sear cushion• 60/40 rear seat split back fold down• Driver' s footrest• Cargo tie down hooks• Rear seat reclining• Rear seat Tip & Tumble
Accessories
Exterior
Interior
Interior
Road Trip for the Sales Executive
Other Peripherals
Briefing Folder
The briefing folder would contain:
• A 4-pager detailed description of the vehicle body, steering, wheels, axle, transmission box, panel, etc. along with the photographs/ diagrams of same
• A one page price sheet of all the EcoSport models & the accessories
• At the back of the price leaflet would be details, addresses & contacts of all dealerships & showrooms where the EcoSport will be available for sale