sewickley sporting goods - amazon s3 · 2018-08-05 · sewickley sporting goods by: paige johnson...
TRANSCRIPT
Sewickley Sporting GoodsBy: Paige Johnson
Eva Simone
Matthew Schmidt
-Located at 417 Beaver St.-Owner: Kevin Santelli-In business for 4 years- Retail:
Sports wear/gear
Executive Summary
Social Media Renovation
Change in inventory directed towards seasonal sports
New store layout needs to be implemented
Goals
• specializing inventory
• incorporate seasonal sporting sales
• social media renovation
Solutions
Our services will provide:• Social Media Renovations in order to maximize
public awareness
• Maximize Profitability
• Increase store organization
Social Media Improvements:• Will help increase followers on all platforms to
optimize awareness
• Will help create an understanding of the proper posts to catch the eye of the consumer
• Will help create a buzz on the store and what it has to offer
Inventory improvements:• Keeping the product line seasonal will allow for
better product flow in and out of store.
• There is no desire for people to buy sports equipment for out of season sports.
• Specializing in seasonal sports will allow for more sport specific items to be in store increasing sales.(instead of just lacrosse balls, they can sell sticks and pads and helmets due to the increase of overall space).
Audience
• people seeking to purchase sporting wear/gear for recreational or organizational use.
• high end specialty items from top brand designers to promote their utmost athletic ability.
Needs/Opportunity
• recreate the social media to increase followers
• redesigning and specializing the inventory around the
specific sports season to increase sales
Floor Plan
Competition
Offers wide variety of sport equipment and products
Understaffed
Employees have very little knowledge about the products
Strategies
Redesign social media
• Boosts awareness
Renovation and specialize inventory • Fresh new look
Public Events
• Sell products at local events to promote business
Client’s Rewards System
• The point system is designed to give customers a sale for buying products from the store
• Offered at first purchase and to social media followers.
Tools and Tactics
8 step process
• Renovation• Social Media Renovation• Change of product• Seasonal products• Product placement
Tools And Tactics
• Client Rewards system • Re-Opening of Sewickley Sporting Goods• Measuring Profits
New Line
New Line