sexiest of the sexiest job profile: sports analyst
DESCRIPTION
This presentation gives some insights into the world of Sports Analytics. It briefly describes the role of Sports Analyst.TRANSCRIPT
Sexiest of the Sexiest Job Profile:Sports Analyst
Career Possibilities For People With Quantitative Background
Outline• What is Sports Analytics?
• Moneyball and the Rise of Sports Analytics
• What Sports Analysts Do
• Innovations in Sports Analytics
• Conferences and Journals
• Sports Analytics: Specific Companies
• References
What is Sports Analytics?
• The process of using methods available from data mining, statisticsand economics to model performance and sporting contests.
• Mainly used for developing in-game strategies, evaluate players’performance, fantasy competition, and other areas of sportingcompetitions.
• Sports Analytics can be defined as the voice of sports. It translates andanalyzes the game for all the fans.
Moneyball and The Rise of Sports Analytics
• Sports Analytics is regarded as the major reason for Oakland Athletics'ability to remain competitive in Major League Baseball (MBL) despiteits comparatively meagre resources.
• In the 2002 season, the team won 103 games in the regular season, thesame amount as the New York Yankees, whose wage bill was threetimes that of Oakland.
• Oakland General Manager Billy Beane was using sophisticatedstatistical models to analyze professional players’ performance, thatallowed him to spot good players that others overlooked. Conventionalbaseball wisdom followed certain stats; Beane included others, andfound recruits who were undervalued by the market.
What Sports Analysts DoBEFORE A GAME
Explain what to expect during the game.
Analyzes statistics.
DURING A GAME
Works closely with the play-by-play person to provide insight between plays.
AFTER THE GAME
Break down the action and provide further information.
Insights.
Innovations in Sports Analytics
Fan Insight and Engagement
Understand fan preferences and behaviors.
Retain and boost revenue from season-ticket holders and new fans.
Deliver a more complete fan experience based on a 360-degree view of fanactivity.
Measure, track, analyze and improve promotions – and adjust them as needed.
Personalize fan interactions and deliver timely, relevant content.
Give fantasy fans more interactive and data-driven player statistics.
Provide relevant in-game statistics and stories to enhance online and livetelecasts.
Innovations in Sports AnalyticsOperational Analytics
Determine the most dynamic pricing model for each marketsegment
Provide accurate measurements to prove ROI to your sponsors
Predict which sponsorship promotions will be successful
Optimize revenue inside your venue – from concessions tomerchandising
Increase your profitability by improving the accuracy of plans andbudgets
Measure and maximize your overall performance by businesssegment
Innovations in Sports Analytics
Digital Experience
Gauge fan sentiment on social media and respond quickly
Manager how, where and by whom your digital content is consumed
Reach millions of untapped fans to expand brand awareness andmerchandising revenue
Improve monetization of sports content
Maximize the ROI of your media spending
Innovations in Sports Analytics
Player Analytics
Perform better predictive analysis of players and rankings.
Anticipate player safely issues and prevent injuries.
Analyze play-by-play effectiveness for real-time competitiveintelligence.
Get greater insights on recruiting.
Conferences & Journals
Conferences
MIT SLOAN Sports Analytics Conference
Sports Analytics Innovation Summit
UK's Sports Analytics Conference
Journals
Journal of Quantitative Analysis in Sports
International Journal of Performance Analysis in Sport
International Journal of Computer Science in Sport
Journal of Sports Science and Medicine
International Journal of Sports Science and Engineering
Sports Analytics: Specific Companies
• ESPN
• Stats Inc.
• Krossover
• Catapult Sports
• Sports Reference
References
• http://www.sloansportsconference.com/?p=11173
• http://www.techweekeurope.co.uk/news/moneyball-sports-analytics-ibm-microsoft-120954
• http://www.sas.com/en_us/offers/13q3/SAS-Analytics-for-Sports-2264774/overview.html
• http://allthingsd.com/20130523/analytics-is-not-a-strategy/
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