sfera pubblicamonthly omnibus survey on Italian companies and citizens

2

two monthly surveys based on telephone interviews:

survey on the Italian population

survey on Italian companies

every month, the questions you are interested in can be

added to the questionnaires of one or both surveys, thus saving you from having to purchase an entire study

you only pay for the questions you purchase(even just one question every month)

identity | service profile

3

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

The service is not active in the months of August and December.

within the 14th of each month: the questions to be added to the

questionnaire must be agreed upon.

within the 30th of each month: interviews are carried out.

within the 10th of the following month: results are delivered through a

research report.

14 30 10

timing | availability of the service

The results of the surveys booked within the 14th of July are delivered within the 10th of September.

The results of the surveys booked within the 14th of November are delivered within the 10th of January.

4

methodology | survey on the population

Sample design

National proportional

sample, representative

of the Italian population

of over 18 years of age.

Sample stratified across

four geographical areas

and, within each area,

stratified by sex and age

of respondents.

Questionnaire

Use of a structured

questionnaire, based:

a) on questions agreed

upon with the clients;

b) on respondents

structural data (sex, age,

etc.)

Sample

Sample (for each

monthly survey): 1.057

cases (=1.057

completed interviews)

Confidence interval:

0,95. Error: +3%.

Survey technique

Telephone interviews

carried out with CATI

system (Computer

Assisted telephone

interview).

Strata of respondents up

to the age of 34

weighted through web

interviews.

Methodologi

cal note

Through a simple request, and with no commitment, you can get the full

methodological note of the sample survey on the population, with the comprehensive description of the sample, the technique used to replace "drop-outs" (reserve sample), the source of personal records, etc.

5

informational enrichment | survey on the

population ���� ���� ����males

females

males females

occupationsocio-professional character

sex age marital status

not married (lives with family of origin)

marriednot married (lives alone)

employed

retiredhousewife

student

looking for employment (first job)

looking for employment (new job)

unemployed

entrepreneur

manager

artisan

worker

professional

farmer

employee

tradesman

-20,0 -10,0 0,0 10,0 20,0

18-24

25-34

35-44

45-54

55-64

65-74

oltre 74

6

informational enrichment | survey on the

populationfamily unit territory size of centres

qualification driving license income earners

1 earner2 earners

3 earners

4 earners

5 earners

���� ���� ����< 5.000 inhabitants

between 5.000 and 40.000 inhabitants

between 40.000 and 250.000 inhabitants

over 250.000 inhabitants

yes

no

7

methodology | survey on companies

Sample design

National sample with

constant quotas,

representative of owner-

operated small

businesses.

Sample stratified over

four geographic areas

and in the context of

each area, by sector of

economic activity and by

size of the companies

Questionnaire

Use of a structured

questionnaire, based:

a) on questions agreed

upon with the clients;

b) on respondents

structure data (sector,

size, etc.)

Sample

Sample (for each

monthly survey): 1.200

cases (=1.200

completed interviews)

Confidence interval:

0,95. Error: +3%.

Survey technique

Telephone interviews

carried out with CATI

system (Computer

Assisted telephone

interview).

Strata of medium and

large-sized enterprises

done through Cawi

technique (Computer

assisted web interview)

People interviewed:

owner for micro and

small enterprises, a

manager for medium

and large-sized

enterprises.

Methodologi

cal note

Through a simple request, and with no commitment, you can get the full

methodological note of the sample survey on the companies, with the comprehensive description of the sample, the technique used to replace "drop-outs" (reserve sample), the source of records, etc.

8

informational enrichment | survey on

companiessector size territory

legal form artisans

manufacture

trade

services

tourism

building small

mediumlarge

micro

artisans

non artisans

turnover

< 2,5 million

between 2,5 and 10 million

between 10 and 150 million

> 150 million

����sole traders

corporations

partnerships

other forms

9

Database of macro data

(double entry tables)

Research report

RESEARCH REPORT

Sample results transferred to the represented

universe through a system of weights calibrated

based on the number of employees of

companies. The results of all the questions in

the questionnaire are crossed with the domains

of study of the sample.

Format: SPSS, Ms Excel.

Study results illustrated through graphs and

summary statistical tables with ample

comments.

Format: Ms Power Point

delivery | presentation of results

The results of the questions purchased are presented every month by means of a research report(summary of results through graphs and summary tables with comments) and theproject Databasewith all the statistical tables.

10

information | how to access the service

the service can be accessed:

one-off, by purchasing one or more questions in the monthly survey;

on subscription, by purchasing one or more questions for several months over the year (with the advantage of having a fixed price for the entire duration of the contract and taking advantage of a discounts scale based on the number of questions purchased).

customizations: after discussing it with the survey manager, and with costs to be assessed on a case by case basis, it is possible to

• increase the number of interviews among sample segments that are particularly interesting for the client;

• add "open-ended" questions;• perform complex statistical analyses on the sample data.

information: Ms. Barbara Di CosimoPhone: +39 06 86.32.86.81Mobile: +39 388 44.28.773Email: barbara.dicosimo@formatresearch.com

11

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