NOVEMBER 2008

PAGE ONE

IN THIS ISSUE

New SFI Certifications and Current Statistics ........................ 2/3/4

Revised SFI On-Product Labels ......... 2

Standard Development Comments Posted on Website ............................. 2

SFI Unveils Revamped Website .......... 3

SFI and Energy Star:A Winning Combination ..................... 3

SFI in the News ............................. 4/5

What New SFI-Certified Companies are Saying ......................................... 4

USFS Inviting Comments on Certification Study ............................. 4

Bioenergy Workshop .......................... 5

Four Members Named to SFI External Panel ................................... 5

SIC Attends Georgia EnvironmentalConference ........................................ 5

13th annual SFI Inc. conference ..... 6/7

SFI Trade Show Update ..................... 8

SFI Board Member Wins Awards ....... 8

Sending Green Greetings ................... 4

About SFI Inc. .................................... 8

SFI INC.’S THREE REVISED ON-PRODUCTLABELS are easier to understand and providemore detailed information for consumers.

“Research shows that on-products labels are animmensely important resource for consumers, aslong as the information is credible and clear,” saysJason Metnick, SFI Inc.’s director of market accessand product labeling. “We’ve achieved this goal byreplacing 10 labels with three that are easier to useand to understand. The revised labels were devel-oped by an SFI task force, subjected to rigorous con-sumer and customer testing across North America,and approved by the SFI Board of Directors — and

SFI Inc. Launches Revised On-Product Labels

TOM FRANKLIN JOINS SFI INC. BOARDTom Franklin, senior vice-president of the non-profit Theodore Roosevelt Conservation Partnership and a certified wildlife biologist, is the newest member of the environmental chamber of the SFI Inc. Board of Directors.

The Theodore Roosevelt Conservation Partnership (www.trcp.org) is a coalition of organizations and grassroots partners dedicated tothe foresighted stewardship of America’s landscape. It is helping to conserve and expand critical habitat, including a campaign to protectwetlands, and increasing public access to quality hunting and fishing. Franklin replaces Jerry McCollum of the Georgia Wildlife Federation.

the final choices were everyone’s top picks.”SFI labels provide assurance that fiber in a

wood or paper product comes from known andlegal sources. Companies can use the labels if theiroperations have been third-party certified to theSFI standards.

SFI staff ensured the revised labels and claimsmeet all of the green guide requirements of theU.S. Federal Trade Commission and theCompetition Bureau of Canada. For more information, contact Jason Metnick.

For examples and descriptions of the revisedlabels, see page 2.

FROM FOREST TOSTORE SHELF

The almost 200 delegates to SFI Inc.’sannual conference heard about oppor-tunities for certification in everythingfrom green building and sustainablepackaging to carbon markets.

See page 6.

SFI has improved its onlinepresence with a revampedwebsite at www.sfiprogram.organd a new blog at www.goodforforests.com.

See page 3.

MINNESOTA AND WASHINGTON STATEsupport the U.S. Green Building Council’s movetoward a more inclusive approach to certificationin its Leadership in Energy and EnvironmentalDesign (LEED) program. The USGBC is proposingchanges to make wood certification programsmeeting a set of measurable benchmarks eligible toearn points under LEED.

The governors of Minnesota and Washingtonhave sent letters to the USGBC saying a more inclusive approach has the potential to includemore forest products from family forest owners intheir states, and other small forest parcels.

Washington Gov. Christine Gregoire stated:“We endorse your efforts to provide all forest certification systems with the opportunity to participate in the council’s program through thedevelopment of a fair and unbiased set of bench-mark criteria.”

Minnesota Gov. Tim Pawlenty said the currentLEED policy penalizes more than 1,800 Minnesota

Governors Speak Out In Favor of Woodfamily forestland owners by not recognizing SFI orAmerican Tree Farm System certification. “Theglobal marketplace recognizes and endorses multiple forest certification standards,” he wrote.“With only 10 percent of forests certified globally,choosing one program over another does notencourage forest certification efforts or improvemarkets for certified forest products.”

The letters show growing recognition of thevalue of all credible forest certification programs.Earlier this year, Maine Gov. John Baldacci signedexecutive orders directing state officials to buywood or paper products that come from forests certified to an independent standard, including the SFI 2005-2009 Standard. And a year ago,California Gov. Arnold Schwarzenegger vetoed abill that would have required builders to reach theLEED gold rating for large commercial buildings,saying it would “create a bias for certain buildingmaterials over others without a clear benefit.”

For more information, contact Allison Welde.

REVISED SFI ON-PRODUCT LABELS

PAGE TWO

Certified Forest Content:• This label shows the company is certified to SFI’s

chain-of-custody standard, which tracks howmuch of the wood fiber in a product comes froma certified forest —determined through either thevolume credit or average percentage method.Companies using the average percentage methodmust communicate the actual percentage of certified content to customers through the labelwrap, invoice, bill of lading, shipping documents,letters or some other form of communication.

• This combination label is for companies usingthe average percentage method that want tocommunicate the actual percentage of fiber that was sourced from a certified forest, throughthe certified fiber sourcing guidelines, and/or how much post-consumer recycled content is inthe product.

Certified Fiber Sourcing• This label shows a company is certified to SFI’s

fiber sourcing guidelines (Annex 1) and/orObjectives 8-13 in the 2005-2009 SFI Standard.Fiber sourcing labels do not make claims aboutcertified content.

THE FOLLOWING LABELS are available on the members’ area of the SFI websitewww.sfiprogram.org (email info@sfiprogram.org for a password). They can be usedimmediately, and the transition must be completed by the end of 2009 or whenexisting stock is depleted.

NEW CHAIN-OF-CUSTODYCERTIFICATIONS:

NEW SFI CERTIFICATIONS(EFFECTIVE OCT. 31, 2003)

AGI, A MWV RESOURCE

Allegheny Dimension

Alpha Printing

Alta Systems Inc.

Apex Graphics DBA Apex Trade Web and John Sands & Associates

Athens Paper Company

Avante Printing

Avery Dennison Fasson Roll North America

Bedwick Jones Printing Inc

Berea College Printing Service

Blue Ridge Printing

Cadmus Communications, A Cenveo Company

Canfield & Tracking Printing

Chroma Graphics Inc.

Columbus Productions Inc.

Corporate Express Document & Print Management

Creative Automation Company

Curtis Packaging

Deschamps Printing Co. Inc.

Domtar Distribution Group

Domtar Industries Inc.

Edgefield Lumber

FiberMark North America Inc.

Field Packaging Group LLC

Financial Graphic Service Inc.

Finch Paper LLC

First Capital Paper Company LLC

Flesh Company, The

Franklin Communications LLC

Franklin Press Inc.

Gannett Offset - Minneapolis

Gateway Press Inc.

Gillespie Office and Systems Furniture LLC (DBA: A&B Printing)

Global Group

Harding Poorman Group Inc.

Holm Graphic Services

Holmberg Co. Inc.

IBS Direct

Inform Inc.

Inland Envelope Company

Innovative Folding Carton Co d/b/a Multi Packaging Solutions-New Jersey

Intech Printing and Direct Mail Inc.

Integraphx Inc.

Integrated Print and Graphics

Integrity Graphics

IPP Litho Plate Corporation

K-1 Packaging Group

Standard Development CommentsPosted on Website

SFI INC. HAS POSTED comments receivedduring the first public review of the SFIStandard to its www.sfiprogram.org website.

The comments, found in the StandardDevelopment Section of the website, willbe considered during the development ofthe 2010-2014 SFI Standard. The first draftof the 2010-2014 Standard will be avail-able for public review and comment in

January 2009. The new standard takeseffect on Jan. 1, 2010.

SFI Inc. completes a review of its standard and supporting documents everyfive years, which is consistent with interna-tional protocols for forest certification standard revision cycles. This is the thirdpublic review of the SFI forest standard. Formore information, contact Rick Cantrell.

Both the certified forest content label and the combination label can include a mobiusloop stating the percentage of post-consumer recycled content in the product.

NEW SFI PROGRAM PARTICIPANTS

ConifexGMO Renewable Resources — Washington

Green Circle Bio EnergyPacific Lumber & Shipping LLC

Port Angeles Hardwood LLCSwanson Group Manufacturing LLC

Wells Real Estate Fund

PAGE THREE

THE SFI PROGRAM IS EXPANDINGits marketing activities to showthe environmental benefits ofsolid wood, while continuing to promote the value of SFI certifi-cation to the print and paperindustry. And just as the papercampaign linked the SFI logowith the well-known recyclingmobius; its wood messagingbrings together SFI and EnergyStar® — two ways to buildresponsibly.

SFI and EnergyStar: A WinningCombination

NEW CHAIN-OF-CUSTODYCERTIFICATIONS CONTINUED:

Keen Impressions Inc.

King Printing Company Inc.

Les Papiers Atlas Inc.

Liberty

Litho Impressions

Liverpool Litho

Loyola Paper

Mac Papers Inc.

McGrann Paper Corporation

Midstate Printing Corp.

MKD International Inc.

MLI Integrated Graphics

NRI DBA Triangle

Original Smith Printing

Outlook Group Corp.

Pacific Paper Trading Co.

Packaging Graphics LLC

Packard Forest Products Inc.

Palmer Printing Inc.

PaperlinX Canada Limited

Pazazz Printing Inc.

Printwell Acquisition Company Inc.

Quality Park Products

Reid & Wright Inc.

Reprodux

Ripon Printers

RIS Distribution Warehouse (Domtar Distribution Group)

RPN & Associates LLC

RT Associates Inc.

Sandy Alexander Inc.

Solo Printing Inc.

Southern Index Inc.

Specialist Printing and Direct Mail

Specialty Print Communications

Spirit Graphics

Steen Macek Paper Co.

Sun Incorporated - Sun Printing of Orangeburg

Sunbelt Graphics Inc.

Team Ten LLC dba American Eagle Paper Mills

The Jacobs Press

The Printer Inc.

The Printing Source Inc.

Unimac Graphics

United Corrstack LLC

United Press & Graphics

University Lithoprinters

Walsworth Publishing Company

Woodland Paper Inc.

xpedx Stores Division

Yorke Print Shoppe

NEW SFI FIBER SOURCING ANDPROCUREMENT CERTIFICATIONS

Blue Ridge Paper Products IncC.W. Zumbiel

Grant AllendaleHub Folding Box Co. Inc.

Longview Timberlands LLCMoncure Plywood LLC

Progress Container & DisplayUnited Corrstack LLC

SFI INC. HAS A FRESH ON-LINE presencethanks to its revamped website —www.sfiprogram.org — and a new blogwww.goodforforests.com

The website will make it easier for partic-ipants and consumers alike to get the latestfacts about the program, and the blog —complete with an RSS feed — gives them achance to hear what others are saying, andweigh in with their own views.

In her initial posting on theblog, SFI President and CEO KathyAbusow said she looks forward to adialogue with a range of stakehold-ers about certification and sustain-ability, and ways more people canbecome active participants in dis-cussions about healthy forests.

The program website includesa searchable database to help consumers who want to makeresponsible buying decisions andlocate suppliers of SFI-certifiedproducts. The site also provides aclearer explanation of SFI labels,details on critical forestry researchsponsored by SFI-certified organi-zations and partners, and useful

SFI Inc. Unveils New Website and Blog

links and marketing materials for thosewho want to promote their SFI certification.

There are password-protected sites for SFIprogram participants, fiber sourcing andchain-of-custody certification holders andSFI Implementation Committees. To requestaccess to any of these sites or provide comments on the website or the blog, pleaseemail info@sfiprogram.org

PAGE FOUR

AREA THIRD-PARTY CERTIFIEDto the SFI 2005-2009 Standard

150 million acres (60 million hectares)

FIBER SOURCING CERTIFICATES

38 (from 31 in July 2008)

PROGRAM PARTICIPANTS

230

CHAIN-OF-CUSTODY CERTIFICATES

359 (from 262 in July 2008)

PEFC ANNEX 4 (U.S.) CERTIFICATIONS

PEFC chain-of-custody certificates 103 (up from 77 in July 2008)

PEFC certified locations 491(up from 379 in July 2008)

CHAIN-OF-CUSTODY CERTIFIED LOCATIONS

(A company with multiple facilities, such as a paper merchant or printer,has the option of including more than one facility under its certificate.)

919 (from 726 in July 2008)

WHAT NEW SFI-CERTIFIED COMPANIES ARE SAYING

SFI continues its record growth. Read below tosee what new certificate holders are sayingabout the SFI program.

Creative Automation: President Arun Veluchamy:“Having these certifications in place not only allowsus to do something positive for the environment, butthey also give us the ability to offer our clients moreoptions when it comes to accomplishing their owngreen initiatives.”

Curtis Packaging: Don Droppo Jr., senior vice-president, sales and marketing: “As a sociallyresponsible corporate citizen, we always strive tosource our materials from sustainably managedforests. Becoming SFI certified is another greatopportunity to empower our customers to make an educated environmental choice about theirpaperboard packaging.”

Intech Printing & Direct Mail: President DaveWacker: “We are proud to be FSC and SFI certifiedfor following environmentally responsible printingpractices. Several customers have recently chosen Intech to print their projects because ofour certification.”

King Printing: Adi Chinai, joint managing director:“By receiving the FSC and SFI certifications, we

are making clear our support of the environment,not just locally, but the world over. Recognition ofthe FSC and SFI standards is an achievement thatour customers can align with, in order to betterserve their clients and make clear their ownresponsibility to the environment.”

Pazazz: Founder and CEO Warren Werbitt, namedby Graphic Monthly Canada magazine as 2008Printer of the Year: “We were determined to offerour clients PEFC and SFI certification options as well(as FSC). Now we are leaders in environmentallyfriendly standards nearly across the board. Wework hard at informing our clients about environ-mentally beneficial options and at promoting environmentally friendly paper, inks and labels.”

Sonoco: Jim Bowen, senior vice president of glob-al paper operations: “We have a long history of sustainability and these certifications are justanother example of how we are continuing eachday to strengthen our environmental commitment.”

xpedx: Scott Harman, director of business imaging: “The new SFI certification of Vector MultiPurpose is an important step toward providingcustomers with the environmentally responsible,third-party certified products they increasinglywant today.”

SFI IN THE NEWS

Certification Backed by Head of Adirondack ClubNeil Woodworth, executive director of the AdirondackMountain Club, has called SFI and ForestStewardship Council certifications “real guarantors”of practices that result in healthy, sustainableforests. The comment was in an Associated Pressitem about sustainable forestry practices in NewYork State posted at www.newsday.com

Decorate Your Car – and Help SFI Inc.STICARS co-owners Wendy Slavin and Erica Goldbergwere looking for a way to contribute to an environ-mental organization, and they found it with the SFISmiley. “When we saw the SFI Smiley, we knew ifshould be on every car on the road — the perfect wayto raise awareness of SFI, make a difference in theenvironment — and put a smile on the road!” saysSlavin. Buy thewood-grain smileymagnet for $8(US) and SFI Inc.will receive 10percent of the proceeds.STICARSmagnetic graphicsare intended foruse on the exteriorof your car, butcan adhere to anymagnetic surface(fridge, school locker, filing cabinet). You can orderyour SFI Smiley from www.sticars.com

USFS Inviting Comments on Certification Study

THE U.S. FOREST SERVICE (USFS) wantsto know what you think about third-partycertification of its national forests.

The USFS recently held three public sessions involving federal land managersand stakeholders, including SFI and ForestStewardship Council representatives, tohighlight the findings of a study examiningthe implications of certification for publiclands. It is seeking comments by Nov. 17from all interested parties.

The National Forest System CertificationStudy, produced for the USFS by the PinchotInstitute for Conservation, documentsthird-party evaluations of current forest

management practices on five national forest units using the SFI and FSC standards,capturing lessons learned through a reviewof participant experiences.

The SFI 2005-2009 Standard includespublic land requirements, and has beenapplied widely on public lands in theUnited States and Canada. SFI Inc. hascommended the USFS for its proactiveapproach to certification, which is a valuable tool for forest managers regardlessof land ownership.

More information is available atwww.fs.fed.us/projects/forestcertification/index.shtml or by contacting Amy Doty.

CURRENT PROGRAMSTATISTICS

PAGE FIVE

Bioenergy Workshop

PARTICIPANTS IN A RECENT SFI INC.BIOENERGY WORKSHOP have recom-mendations for the SFI 2005-2009Standard revision process intended toensure all wood products — includingbiomass for energy — are the result ofresponsible forest practices.

The workshop, held in Minnesota bySFI Inc. and the University of Toronto,brought together representatives fromSFI-certified companies, the MinnesotaDepartment of Natural Resources, the U.S. Forest Service and research organiza-tions. Their goal was to review the SFI

2005-2009 Standard and suggest modifications as part of the current stan-dard development process to addressbioenergy issues.

In a report to the SFI annual conferenceon the workshop, Dr. Tat Smith, Dean andProfessor of the Faculty of Forestry at theUniversity of Toronto, said there are ambitious targets for bioenergy andrenewable energy worldwide — present-ing an opportunity to link certified foreststo green energy.

For more information, contact Allison Welde.

Four Members Named to SFI External Panel

THE SFI EXTERNAL REVIEW PANEL, agroup of independent experts who provide external oversight of the SFI forest certification program, has electedfour new members.

They include Linda S. Casey, stateforester with the Alabama ForestryCommission; Deborah Gangloff, executivedirector of American Forests; Jon W. Gassett,

commissioner of the Kentucky Departmentof Fish and Wildlife Resources; and RobinMorgan, assistant director for forest man-agement in the Northeastern Area, State andPrivate Forestry, USDA Forest Service. Formore information about the ExternalReview Panel, visit www.sampsongroup.com/sfi/erp.htm

SIC Attends Georgia EnvironmentalConference

THE GEORGIA SFI IMPLEMENTATIONCOMMITTEE was represented at tworecent events — the Georgia Chamber ofCommerce's Third Annual EnvironmentalConference in late August and theAmerican Institute of Architects-GeorgiaConference and EXPO.

Coordinator Donna Gallaher is pic-tured here at the environmental confer-ence with (from left) Winston Savelle,Georgia-Pacific; Matt Jones, Rayonier; andSteve Fowler, Weyerhaeuser, chair of thepublic outreach subcommittee. “Since ourabundant forests play such an importantrole in Georgia’s environment, we feelthis is a very important event,” saysGallaher, adding the committee was especially pleased that the conference

mailer and the agenda were printed onSFI-certified paper. More than 500 peopleattended, including government officials,business and industry leaders and otherswith a strong interest in the state’s envi-ronmental programs.

Raising Awareness at NASCARMWV put the SFI brand in front of thousands of peoplewhen it partnered with The Coca-Cola Company topromote recycling and SFI certification during aNASCAR event at the Richmond InternationalSpeedway in September. MWV handed out T-shirts,bumper stickers and air fresheners, and displayedbanners throughout the event site. Ned Massee,vice-president, corporate affairs for MWV, shownhere with one of the T-shirts, said the promotion wasvery successful, raising a great deal of interest incertification and recycling.

RONA Labels Eco-Responsible ChoicesRONA, Canada’s largest distributor and retailer ofhardware, home renovation and gardening products ishelping customers identify eco-responsible choices— including those certified to the SFI program.

RONA has introduced eco-responsible signage onmore than 300 brand name items that lessen theenvironmental impacts of one or several phases oftheir life cycle. Most of the products, identified in collaboration with the experts at the InternationalChair in Life Cycle Assessment, are also certified toeco-labels such as SFI, Energy Star and Green Seal.

“Our research shows that consumers are lookingto adopt environmentally-friendly practices but oftenlack the necessary information to do so,” says RobertDutton, RONA’s President and CEO. “The new signageallows us to provide information on products’ environ-mental characteristics and guide consumers lookingfor eco-responsible hardware, renovation and gardening products.”

SFI-Certified Doghouse for Uga VII The University of Georgia’s mascot, Uga VII, officiallyintroduced his new state-of-the-art doghouse —made with SFI-certified materials from LP BuildingProducts — at this year’s season opener. WithGeorgia coasting on a 24-point lead early in thefourth quarter, the scoreboard video screen showedthe English bulldog sound asleep in his air-conditioned house.Built by McCar Homes,the house is coveredwith LP SmartSide®

Trim & Siding thatresists dents and dings— and can handleanything from an errantfootball to a full-speeddefensive lineman.

PAGE SIX

SFI, INC. ANNUAL CONFERENCE 2008

Glenn Ventrell, director of packaging, innova-tion and development, Sara Lee Corporation,told the conference that SFI certification is animportant part of Sara Lee’s sustainable packaging initiatives. Certification must delivervalue because space on products labels is limited — Sara Lee is placing the SFI label nextto the nutritional statement, and its folded cartons will soon carry the SFI logo.

SFI PART OF SARA LEE’S SUSTAINABLE

PACKAGING

Michael Jenkins, president of non-profit ForestTrends, told delegates forests are lost whenother uses, such as oil wells or shopping malls,offer more value. It is important to increase thevalue of forest resources and ensure forests are managed sustainably. The forest sector can helpshape new ecosystem markets for carbon,biodiversity, conservation and water. In January2008, SFI Inc. was among the sponsors ofForest Trends’ 2nd annual Potomac Forum onIllegal Logging and Associated Trade.

CONSERVE FORESTS BY INCREASING

THEIR VALUE

From the Forest to the Store Shelf to Minnesota

THE 13TH ANNUAL SFI INC. CONFERENCEwas once again an energy-filled celebrationof growth and achievement.

Almost 200 delegates attended “SFI —From Forest to Store Shelf” and exploredissues such as market demand for greenproducts, carbon markets, illegal logging —and the opportunities each represents forSFI certification. Attendees included cus-tomers throughout the print, packagingand solid wood supply chain as well as SFIImplementation Committees, SFI-certifiedorganizations, certification bodies, consult-ing foresters, the independent SFI ExternalReview Panel, state and provincial agencies,professional loggers, academics, researchersand conservation groups.

Minnesota SFI Implementation Committeemembers were fantastic hosts — using theevent as an opportunity to demonstrate thecountless benefits of their partnership withthe local Habitat for Humanity and givingeach delegate a T-shirt promoting the project.

SFI Inc. President and CEO KathyAbusow ended the three-day conference bypointing out SFI Inc. is in a truly enviableposition to meet corporate and consumerdemands for environmentally responsibleforest products. “Market research shows theonly thing stronger than the demand foreco-friendly products is concern aboutunsubstantiated claims,” she said. “The SFIprogram addresses both, with a comprehen-sive standard grounded in science andbacked by third-party audits, and on-productlabels that tell you what you are buying.”

SFI Inc. wishes to thank delegates,speakers, sponsors and everyone else whomade the 2008 annual conference a greatsuccess. And if you did attend the confer-ence, please make sure you submit yourcomments to help plan future events —contact Amy Doty if you have any ques-tions about the online survey. Conferenceinformation and presentations can befound under events at www.sfiprogram.org

PLATINUM SPONSOR

SPONSORS

GO ZERO SPONSOR

GOLD SPONSORS

SILVER SPONSORS

PAGE SEVEN

SFI President and CEO Kathy Abusow recog-nized award winners, including (top): DebiBarrett who accepted the Leadership inConservation Research Award on behalf ofRayonier Inc.; (centre) Brian Kernohan whoaccepted the SFI-Congressional Sportsmen’sFoundation Wildlife Stewardship Award onbehalf of the Minnesota division of ForestCapital Partners; and (bottom) Greg Harden,CEO of Harden Furniture Inc., who received aspecial President’s award plaque to recognizethe fact that Harden is so proud of its SFI cer-tification it has an SFI logo on its company car.

Excellence Honored at SFI ConferenceTHE SFI ANNUAL CONFERENCE gavePresident and CEO Kathy Abusow a chanceto honor achievements in both conserva-tion and marketing.

The 10th SFI Implementation CommitteeAchievement Award went to the hostMinnesota committee for a year of outstanding community service, whichincluded a partnership with North St. LouisHabitat for Humanity to build a home withproducts from well-managed forests. This isthe third time the Minnesota team has wonthe award.

For her President’s awards, Abusowselected five companies whose support forthe SFI program has helped raise awarenessand advance SFI market acceptance. Theaward winners were: Harden Furniture,JELD-WEN Windows and Doors, NationalEnvelope, Sierra Pacific Industries andSmead Manufacturing Company.

Rayonier Incorporated of Jacksonville,Fla., became the second recipient of aLeadership in Conservation ResearchAward. The company was honored for

promoting conservation of native biologi-cal diversity and delivering criticalresearch to help foresters understand howto better protect the hairy rattleweed, oneof Georgia’s rarest plants. The researchproject, which also involved GeorgiaSouthern University, the GeorgiaDepartment of Natural Resources and theGeorgia Forestry Commission, attractedmedia attention from as far away asGermany and New Zealand.

The SFI-Congressional Sportsmen’sFoundation Wildlife Stewardship Awardwent to the Minnesota division of ForestCapital Partners for a landmark conservationeasement that preserves wildlife habitat, pro-tects jobs and ensures public access to almost80 square miles (200 square kilometres) offorestland in northern Minnesota.

The Forest Capital Partners team workedwith public agencies and conservationgroups such as the Blandin Foundation,The Conservation Fund, The NatureConservancy, and The Trust for Public Landto create the conservation easement.

Billboards Greet SFI DelegatesWHEN THE MINNESOTA SFI ImplementationCommittee arranged to place billboards facing north on Interstate 35 South 80miles from the Twin Cities, its aim was toreach a lot of hunters and tourists. An

added bonus was the fact the billboardswere in place in time for the SFI annualconference so any delegates driving intotown from the north had a chance to seethe committee in action.

STAFF OFFICE:1600 Wilson Boulevard, Suite 810Arlington, VA 22209Phone: 703-875-9500Fax: 703-875-9510

• KATHY ABUSOW, ext. 25President & CEOKathy.Abusow@sfiprogram.org

• KATHY LANCE, ext. 25Executive Assistant to Kathy AbusowKathy.Lance@sfiprogram.org

• RICK CANTRELL, ext. 26Vice President & COORick.Cantrell@sfiprogram.org

• KAREN BRANDT, ext. 28Vice President, Market AffairsKaren.Brandt@sfiprogram.org

• JASON METNICK, ext. 23Director, Market Access andProduct LabelingJason.Metnick@sfiprogram.org

• ALLISON WELDE, ext. 24Manager, Conservation Partnerships and CommunicationsAllison.Welde@sfiprogram.org

• AMY DOTY, ext. 21Manager, Community OutreachAmy.Doty@sfiprogram.org

The SFI program is endorsed by theProgramme for the Endorsement ofForest Certification schemes (PEFC),an international umbrella organiza-tion recognizing rigorous forest certification programs. PEFC and itsendorsed standards are accepted bygovernments around the world.

• RACHEL DIEROLF, 613-325-2330Secretary, PEFC US Governing BodyStatistical Services, SFIRachel.Dierolf@sfiprogram.org

The SFI program has a table-top exhibit and easily assembled “pop-up”vertical banners for use, as well ascopies of materials posted to the member areas of its website. Programparticipants who want to reserve SFIInc.’s tradeshow materials for localshows or events should contact AmyDoty (amy.doty@sfiprogram.org).

SFI INC. STAFF:

PEFC/29-1-1

SFI TRADE SHOW UPDATELook for SFI staff at the GreenBuild in Boston (Nov.19-21), the RONA Supplier Meeting and ConsumerEvent in Toronto (Nov. 20-23) and Design City inToronto (Nov. 22-24).

It has been a busy fall — SFI Inc. was representedat the National Hardwood Lumber Association (NHLA)

SFI Inc. is a 501c(3) non-profit charitableorganization, and is solely responsible formaintaining, overseeing and improving theSustainable Forestry Initiative program(www.sfiprogram.org), that is internationallyrecognized and among the largest in theworld. It is one of the fastest growing forestcertification programs with 150 million acres(60 million hectares) of SFI-certified forestsacross North America. The SFI Standard alsoincludes unique fiber sourcing requirementsA

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SFI Board Member Laurie WayburnWins Prestigious Leadership Awards

LAURIE WAYBURN, co-founder and presi-dent of the Pacific Forest Trust (PFT) and amember of the SFI Board’s environmentalchamber, has received two prestigiousawards for her pioneering work related toforests and climate. In September, she wonthe Kingsbury Browne ConservationLeadership Award, the Land Trust Alliance’stop honor, and in June, she was one of therecipients of a 2008 James IrvineFoundation Leadership Award.

PFT is the only U.S. non-profit dedicatedexclusively to promoting the conservationand stewardship of America's private forest-lands, with a key focus on climate stabiliza-tion. Wayburn and PFT co-founder ConnieBest created the first conservation ease-ments on working forests, which reward

landowners with financial incentives andtax breaks for protecting and restoring theirforests, and managing them sustainably.Once considered too complex, thisapproach now protects millions of forestedacres around the United States.

“Laurie Wayburn has been a policyinnovator for a long time,” says Russ Shay,director of public policy at the Land TrustAlliance. “When California created a globalwarming policy, it was Laurie who got thestate to make forests part of the equation.While others are simply thinking about car-bon credits, Laurie and her team weredesigning a credible, state-adopted systemfor measuring and selling emissions reduc-tions from forests that is now considered amodel for others to emulate.”

that promote responsible forest management onall suppliers’ lands and a chain-of-custody certification, which can communicate to buyershow much certified fiber is in a specific product.The SFI forest standard is endorsed by theProgramme for the Endorsement of ForestCertification, a global umbrella organization thathas strict requirements for endorsement. SFI Inc.is governed by a three-chamber board of directors representing environmental, social andeconomic sectors equally.

PAGE EIGHT

Annual Conference, DMA2008 (Direct MarketingAssociation), the American Tree Farm System AnnualConference, the Unisource Annual Report Show, the2008 Print Solutions Conference and Expo inBaltimore, and the 2008 Society of American ForestersAnnual Conference in Reno.

SENDING GREEN GREETINGS

Starting Dec. 1, you can buy SFI-certified seasonal or blankcards featuring photos of North American wildlife and forests— and help restore degraded lands in a developing country.For every card sold, SFI Inc. will arrange to have a tree

planted by Trees for the Future, providing environmental andsocial benefits. The cards can be ordered by emailinginfo@sfiprogram.org — they cost $3.75 (US) each.