sfima pubcon super content vs bad content
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@Matt_Siltala
45.23%LINK
43.64%PHOTO7.51%
STATUS
3.2%VIDEO
0.42%OTHER
Which Facebook post type is used most predominantlywhen marketers share their work?
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Video and image posts drive the highest engagement (chart: avg. interactions per post type).
90
2,9842,418
1,382753
VIDEOS PICS OTHERSTATUS LINK
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Graph: The amount of average photo posts compared tointeractions per month.
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Fall 2015 results based on survey of 9,400 U.S. Teens (Average age of 16 years)
1%Google+
33%
20%19%
14%
Instagram Twitter Snapchat Facebook
1%Pinterest
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Percentage figures are among internet users, based ona survey of 1,597 internet users aged 18+.(Parents are defined as those with children under age 18)
28%
25%23%
27%
74%
Instagram Twitter LinkedIn Facebook
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Based on a survey of 294 marketing, sales and business people from around the world, 66% of whom primarily sell B2B.
69%Videos
50%Infographics
35%Blog Posts
31%Articles
29%Case Studies
25%Reports
14%White Papers
6%Podcasts
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BAD GOOD
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1. Motion Graphics
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2. Infographics
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3. Interactive Graphics
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4. Slide Decks
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5. Memes
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6. Info-grams
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7. Videos
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8. eBooks
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9. White Papers & Sales Sheets
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Workfront(Project and Work Management Software)
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INFOGRAPHICS, MOTION GRAPHICS, MEMES, VIDEOS, INTERACTIVE GRAPHICS.
This is the type of content that can go viral and gain social mentions (good for branding & link building).
It can also be good for reputation management .
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E-BOOK, SLIDESHARE DECK OR WHITE PAPER THAT CAN BE DOWNLOADED FOR BASIC INFO.
You want this free eBook teaching you everything there is to know about social media? Well, you need to
give me your name and email address.
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Explainer Videos
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Keyword research to help you with your content ideas … not just one or two phrases. Make a mega list that you
can use for content ideas.
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Interactive Graphics@Matt_Siltala
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It’s not justabout being liked.
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Making moneyon Instagram.
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Making money on Instagram.1. Sign up for Instagram-focused agency platforms2. Use affiliate networks that are compatible with
Instagram 3. Reach out to brands directly
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It takes a village to build a community.
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Monitor your social media.
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Optimize your social media.
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Don’t be afraid to pay to play, target and boost.
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Be yourself@Matt_Siltala
Self promotion.
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Show me the money.@Matt_Siltala
Think about how most users consume your content—mobile. More than half of all Google searches now happen on mobile devices
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Toolshttp://t.co/9TIZSwxVeZ
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THANK YOU
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