sfs12 10 presenting your plan pdf
TRANSCRIPT
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Module 12.10
Presenting Your Plan
Jim Beach & Chris Hanks
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d. Slide 1
• Company Name / Logo
• Name of Founders
• Contact Information
• Acknowledgment of whom presentation is being made
• Date
Slide 12.10-2
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Slide 2 Overview
• Brief explanation of product/service
(What is it you do?)
• Short explanation of key points that will be covered
• Short discussion of the potential positive outcomes (business, societal, financial) that will result from launching the business
• This is where you “hook” em
Slide 12.10-3
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Slide 3 The Problem
• Explain the problem to be solved
- What’s the pain?
- Why aren’t customers satisfied with current solutions?
- Will the problem get better or worse over time?
• Validate the problem via research
- What do your potential customers think?
• How big is the problem? Slide 12.10-4
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d. Slide 4 The Solution
• Present your business as the solution to the problem
- Describe how your solution is distinctly different from others that are addressing the same problem
• Describe the degree to which your solution makes your customers lives richer or more efficient or effective
• Talk about how you’ll erect barriers to entry to prevent others from copying your solution
Slide 12.10-5
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d. Slide 5 Opportunity/Target Market
• Articulate your specific target market
- Talk about business and environmental trends that are providing your target market momentum
• Show, graphically if possible, the size of your target market, your projected sales, and your projected market share
- Explain how you arrived at your sales figures
- Be prepared to defend your numbers
Slide 12.10-6
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d. Slide 6 Technology
• Talk about your technology, or unique aspects of your product or service, if appropriate
- Don’t talk in an overly technical manner
- Make descriptions easy to understand
• Show pictures or descriptions of your product or your product prototype
• Talk about any intellectual property issues that are involved
Slide 12.10-7
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d. Slide 7 Competition
• Discuss your direct, indirect, and future competition
• Show your competitive analysis grid
• Use the competitive analysis grid as a way to discuss the advantages you will have over your competitors
- Talk about why you think your points of competitive advantages are sustainable
- If your exit strategy is to be bought by one of your larger competitors, this is a good place to introduce the possibility
Slide 12.10-8
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d. Slide 8 Marketing & Sales
• Describe your overall marketing strategy
• Describe your pricing strategy
• Talk about your sales process
- Explain buyer motivations
- Explain how customers how become aware of your product or service
- Explain how you’ll reach customers
Slide 12.10-9
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d. Slide 9 Management Team
• Describe your existing management team
- Describe backgrounds and expertise
- Describe how this is key to the success of your venture
- Describe how the team works together
• Discuss the gaps in the management team and how you plan to fill them
• Discuss board of directors / advisors Slide 12.10-10
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d. Slide 10 Financial Projections
• Show a summary of income projections and cash flow projections Describe your existing management team
Slide 12.10-11
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d. Slide 11 Current Status
• Highlight the milestones achieved to date
• Describe how much has been invested and spent
• Describe the current ownership structure
• Describe the form of business ownership Slide 12.10-12
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d. Slide 12 Financing Sought
• Show a sources and uses of funds statement for financing sought
• Show the milestones you’ll be able to accomplish after you receive the funding
• Discuss exit strategy
• Show IRR,ROI or multiple to investor
Slide 12.10-13
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d. Slide 13 Summary
• Summarize the strongest points about your venture
• Summarize the strongest points about your team
• Be compelling and provocative
• Solicit feedback
Slide 12.10-14
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THANKS!
Next: Lesson 12-11 Pitches
Buy or Review!
Slide 12.10-15