sgb presentation

Symphony Global BrandsSymphony Global Brands

Confidential

March 2014

Platform OverviewPlatform Overview

Introduction

Symphony Global Brands (SGB) is a US based brand acquisition group,

that in partnership with global advertising and marketing firm,

CP+B, will pursue acquisitions of brands and intellectual property

assets with a primary focus on the consumer market. Targeted

assets are those that are authentic but “orphaned” within either

larger portfolios of multinationals or private equity groups. The

team has a specialized expertise in international distribution,

licensing, manufacturing, and financing in the consumer branding

and entertainment markets.


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Strategic Overview


Strategy and Business Model:

Strategy and Business Model: In addition to identifying, and acquiring brands and other intellectual property assets, SGB will provide strategic advisory and general market services aimed at building value within its portfolio companies. The platform will seek to acquire and control intellectual property including the investment in trademarks, licenses and other properties within the public entity.

SGB will either invest in a group that would operate the business directly or license the IP to an existing third party operating company or one developed to operate each vertical business based on the plan. Each investment will be funded through a network of “investment and strategic” partners identified by the platform company, and eventually with the participation of a dedicated business. The operating model for SGB is based on focusing on the front end of the value proposition and to shift the "heavy lifting” to licensees and other strategic partners.

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Proven Business ModelA Proven Investment Strategy:

Based on its experience with other investment platforms in the branded and consumer space, the Management team of SGB will have a unique advantage in pursuing the strategy outlined above. The company has direct experience with each of the primary groups focused in the acquisition of IP. These companies include Iconix, Galaxy and Sequential brands located in NY and Cherokee and Authentic Brands, located in California.


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Investment Strategy


Launching the Platform:

The launch of the SGB platform will include 4 strategic elements as outlined below:

• Investor partners with existing brands or intellectual property to contribute to the platform.

• The management team will build a strategic network, including Symphony Investment Partners, will provide deal flow that will be reviewed by the SGB platform on a first look basis

• Investor group that provides capital to the platform

• Future expansion of the strategy may include a strategic alliance with investors dedicated to investments in opportunities identified by SGB.

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Investment Strategy


Targeted Investment Focus:

The following examples are derived from companies which some of the Principals of SGB have served recently, as well as situations that SGB would have been invited to invest in recently:

• Orphaned brands: once vibrant properties currently sitting inside of a portfolio of a larger organization or within an underperforming subsidiary

• Intellectual Property licensors and patent-holdings creating long-term revenue streams. Team and other rights ownership packages

• New Business model for selling sports and leisure products and services over the Internet • Innovative content companies with rights and other property for distribution• Growing global distribution group with clear opportunities for merging interests with other

international groups• Virtual sports entertainment network with clear value added potential with major global

wireless and wired telecom operators

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Investment Partnership


Investment Partnership:

The platform company, Symphony Global Brands (SGB) and Crispin Porter and Bogusky (CP+B) are looking to partner with an equity group to pursue the platform strategy in the international branded apparel and footwear markets.

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Investment Overview


Investment:

The platform company, Symphony Global Brands (SGB) was formed in August of 2013 to pursue investment of brands and other intellectual property. The principals have a vibrant pipeline of other acquisitions with a clear roadmap to building a portfolio of high value assets. An opportunity to convert the business into a public vehicle is a clear opportunity for the business. The Principals are seeking a capital partner with commitments of up to $100 million to finance the sequential addition of brands through acquisition.

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Profile of PipelineProprietary “Bullpen” of Opportunities for SGB


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SGB Experience


SGB Management Team and Advisors:

Together the initial Management Team and Advisors have over 100 years of collective experience in direct equity investing, operating high-growth companies, supporting management, deal origination, negotiation, structure and pricing, due diligence and corporate governance in the targeted investment verticals.

SGB has a long track record in transactions within the targeted market verticals with experience not only in M&A but also the development of international marketing strategies, internet commerce, alternative distribution strategies, acquisition and divestiture and venture and growth financing programs.

Collectively, the team has closed on nearly $500 million in M&A transactions, and has created over $2 billion in licensing revenues for its clients.

.

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Symphony History


Transaction Examples

Active advisory and principal investor role in transactions with market value in excess of $500 million. Combined 100 years of

relevant market experience.

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CP+B is a global full-service fully-integrated advertising agency that specializes in making brands famous and generating outrageous business results for their clients. CP+B’s focus is on solving business challenges first, not making ads, and has a media-neutral creative approach with a particular strength in interactive. They are constantly striving to uncover new ideas and solutions in every possible area. CP+B is a cross between a big idea shop and a technology start-up with an unprecedented record for creating work that has a lasting impact on pop-culture and the marketing industry.

CP+B believes the most powerful brand experiences and connections begin with the product itself. Because of that, their process starts with the product, followed by identification of opportunities to build marketing into the product itself, packaging, promotion and distribution. They also believe in proving the brand promise with each and every consumer touch point. They have learned that transparency in marketing is a very powerful thing and that great advertising can realign culture to better suit a brand’s unique strengths. The agency is one of the most awarded agencies in the world—with the unprecedented distinction of winning the Grand Prix at the Cannes International Advertising Festival in five separate categories. The agency has been named Agency of the Year thirteen times in the trade press, as well as twice being named Interactive Agency of the Year at Cannes. In 2010, CP+B was named Agency of the Decade by Advertising Age. The agency and its work have been profiled numerous times in publications that include the New York Times, the Wall Street Journal, USA Today, BusinessWeek, Forbes, Fast Company, Time, Newsweek, Campaign, Archive, and Shots.

CP+B ExperienceCONFIDENTIAL

CP+B Experience


CP+B Experience:

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Transaction History


Crispin Porter has created a strategic business initiative to develop brands in partnership with its global capabilities.

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PrincipalsSymphony

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PrincipalsCP+B

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Legal Advisor: Jonathan Blinderman at Glaser Weil : Glaser Weil, based in Los Angeles, is one of the country’s premier full-service law firms. Advising a roster of diverse, selective clients — from start-ups and large global corporations to high-profile entertainers and other well-known individuals — Glaser Weil represents clients’ interests with an unprecedented level of dedication and commitment. Respected for his expertise in entertainment law, finance, intellectual property licensing and mergers & acquisitions,

Accounting Services: Marcum LLP: Marcum LLP is one of the largest independent public accounting and advisory services firms in the nation. Ranked among the top 20, Marcum LLP offers the resources of 1,200 professionals, including over 140 partners, in more than 20 offices throughout New York, New Jersey, Massachusetts, Connecticut, Pennsylvania, California, Florida, Grand Cayman and China. Headquartered in New York City, the Firm's presence runs deep with full-service offices strategically located in major business markets

AdvisorsProfessional Services

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Strategic Alliances


Houlihan Lokey

Houlihan Lokey is an international, advisory-focused investment bank with 14 offices throughout the United States, Europe and Asia. The Company is dedicated to serving as an advocate for its clients, providing strategic insights and resources to help realize business objectives. SGB and Houlihan Lokey enjoy a close alliance in the development of strategies for clients where a broad range of services are required and where access to a global network of financing and professional services will maximize the value proposition to clients.

2012 RANKINGS

• • No. 1 M&A Advisor for U.S. Transactions Under $3 Billion

• • No. 1 Global M&A Fairness Opinion Advisor Over the Past 10 Years

• • No. 1 Global Investment Banking Restructuring Advisor

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Strategic Alliances


BSDI Consulting

BSDI Consulting is a Washington DC based boutique consulting firm specializing in assisting established businesses, brands and start-up companies distinguish themselves in markets that are becoming progressively more complex and competitive. Since 2000, BSDI has worked with a variety of clients in the athletic footwear, apparel, advertising, e-commerce, retail, direct marketing, and media industries. Working closely with each client, BSDI combines insight and innovative thinking with extensive research and analysis to deliver solutions that can capitalize on new market opportunities, launch new product and business concepts, and revitalize brands. Among BSDI’s current and past clients are Washington DC based advertising agency Elevation, the Peacock Restaurant Group, Sports Endeavors (Eurosport), Northwave Snowboard boots and cycling shoes, Drake snowboard equipment, Diadora, Le Coq Sportif and Kappa.

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Contact Information


Symphony Global Brands 3220 N Street NW #147Washington DC 20007

West Coast Office359 Ortega Ridge Road

Santa Barbara, CA 93108

T 202 . 333 . 3577T 805 . 969 . 4007F 202 . 318 . 7736

[email protected]

[email protected]

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mailto:[email protected]

mailto:[email protected]

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Business

investment of brands

sgb platform

acquisitions of brands

sequential brands

authentic brands

existing brands

orphaned brands

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