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Project Report On

Divya BhaskarCorporation Ltd.

Divya Bhaskar Corporation LtdPlot no. 280, Sarkhej - Gandhinagar,igh!ay near, "#C$ %l&' #a%a're,$h(eda'ad-)800*+

S&'(itted o-Prof.Prof.

S&'(itted By- Yogesh .J.

Yadav

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CERTIFICATE

This is to certify that report on the visit to Divya Bhaskar

Corporation limited is submitted by Mr. Yogesh Yadav to

a!liated to """ in the partial ful#llment of the re$uirementsfor the completion of %Practical &tudies' in the area of

Management at the #rst year of the B.B.( Program for the

year )*+*")*++.

Dire%tor Pro/. in %harge

1ternal Pro/.

Date-

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Acknowledgement

, am highly thankful to the management and the sta-

of Divya BhaskarCorporation li(ited., am especially thankful to #rs.dire%tor o/ the operation3 for helping me in my%practical studies'. ,n addition to folloing me to visit thecompany and study the organi/ation they provided medetails hich ere very useful in preparing this report.

, am really thankful to our Professor in"chargePro/. for the encouragement and the college sta- forproviding us all the facilities for making the visit morelearning oriented.

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Index

Brief Table of Contents

Title Page ,Certi#cate ,,

(cknoledgement ,,,Preface ,9

C$P5- +Co(pany Pro6le 7 Basi%sPg.-+03

+.+:b6ectives of visitPg. ;

+.)


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Pg. +@?.? imitations of form of organi/ation

Pg. +

C$P5- 49rgani:ational Str&%t&rePg.+

B.)eason for choosing particular locationPg. +>

B.?Bene#ts of locationPg. +A

B.@imitations of locationPg. +A

C$P5- n/or(ationPg.2*-23

;.+Capital 4mployed Pg. );.)&ales Turnover Pg. );.?Pro#t Pg. );.@Dividend Pg. ) Balance &heet Pg. )E Pro#t = oss statement Pg. );

Chapter- 8 #arketing

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Pg.28-)+3

>.+Marketing Position Pg. )>>.)Marketing &hare Pg. )>>.?Physical Distribution = Channel Pg. )A>.@(dvertising = &ales Promotion Pg. ?*>.Bevel of Competition Pg. ?*>.E42port :riented Marketing Pg. ?+

Chapter- = &(an 5eso&r%e #anage(entPg.)2-)*3

A.+&election = ecruitment Pg. ??A.)Training and Development Pg. ?@A.?Facilities for &ta- Pg. ?A.@Performance 4volution = Promotion Pg. ?

Chapter- +05esear%h and Develop(entPg.)+*.?esearch (ctivities Conducted Pg. ?>"

?A

Chapter- ++ So%ial 9'ligationsPg.403

Con%l&sions Pg.4+3

Ch.1 Coman! Profile and

Basic information

+.+9'je%tives o/ ?isit-

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The main ob6ective as to get a practical knoledge about hothe industries ork and develop themselves in the market.Moreover it7s a part of our education under the sub6ectHPractical &tudies.7 The visit as to kno about DivyaBhaskar

Corporation td like ho they perform their process.,tdeveloped a clear idea about the functioning orking andmaintenance of the plant = technologyand variousdepartments under hich this industry has made aremarkablestatus in the market.

+.2 @a(e7 $ddress o/ 9rgani:ation-

Factory Address:-

Divya Bhaskar Corporation tdPlot no. )>* &arkhe6 5andhinagar highay


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,t is clear that competing ith many media groups themain philosophy for the Bhaskar 5roup is to become the bestand most reliable media company in the country.

&hri amesh Chandra (garal chairman of the DivyaBhaskar 5roup believe that to emerge as a poerfulgroup in the international media. 3e ants to make DivyaBhaskar an international media brand company. 3e shallalays take care to e2cel in hatever he attempt and tostrive to performance should be di-erent.3e believes ininning and orking collectively. 4very e-ort made by himand his group focused on progress and entrepreneurshipand development. 3e is fully professional and committedto a goal.

ission state!ents of an or"ani#ation

(chieving their vision for further development oforgani/ation.

4mpoered Talent. ,nnovative product range and e!cient processes. 4thical 5overnance. eliable nes to be delivered.

+.4 $i(s 79'je%tives

The main ob6ective is to present an unbiased report fromthe gross roots from the states of ,ndia hich could nothave been possible. Their philosophy and un"deviatedpolitical analysis ill be able to provide reports and nes

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hich ill not be available elsehere and updatetheirreaders in a better ay.

N. yetis a6a 4ditor in chief of Business Bhaskar speci#esO

%This is truly an unparalleled e2periment in 6ournalism asdissimilar or media conglomerates are coming togetherand collaborating for the bene#t of their readers.'

(ccording to industry e2ports ith economic grothregional print media ill attract increasingly higheradvertisement revenues. &o the corporation took a briefnote for the bene#t from advertisement revenues.

+.* Spe%ial a!ards and re%ognition

Dainik Bhaskar group ins @ aards at %5lobal for Brand42cellence.'

Divya Bhaskar on the nespaper printer of the year)*++aard by print 8eak.

CM: (sia aard )*++ for 42cellence in Branding andMarketing Function held at &ingapore on ))ndof July )*++.

8ins aard at ,


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Dainik Bhaskar ad6udged Consumer &uperbrand 0)**A"+*1

Dainik Bhaskar on &ilver (ard for


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andaskedtheconcernedauthoritiestorestore the status

$uothate2istedonJune)A+AA).

3emalata (garal ho is a daughter of the late DarkaPrasad and also a partner in the #rm e2pressed satisfaction

over the 6udgment at a press conference in


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DainikBhaskar asestablishedbefore*years.,tismostpublic

reading

nespaper.DainikBhaskarhascoveredM.PChhattisgarha6astha

nChandigarh 3aryana 3imachal Pradesh = Maharashtra

published from every city.

2.2 5e%ent $%hieve(ents

(n 4rnest = young study completed in )*+* shoed thatthe sharp of consumption in key urban torus 0NRT1 = Postof urban ,ndia 0:R,1 e2cluding the si2 metros I as no;*S.

This bore out Dainik Bhaskar is belief that ,ndians buoycant economic5roth as not con#ned to a restrictedgeographical but a huge ,ndia larked :utside themetros.

To get readers to sitch from one morning nespaper toanother is an unenviable task for any ambitiouspublication house. &triving to become the secondnespaper in households 6ust as di!cult.

aunches in 5u6arat 0)**?1 and a6asthan0+AAE1 havebecome the sub6ect of case studies in prestigiousinstitutions like the ,ndian ,nstitute of Management

(hmedabad and the Mudra ,nstitute of MassCommunication.

,ndias nespaper industry and its globali/ation go hand"

in"hand. ,ts press is a metaphor for the countrys

advancement in the connected orld. The average ,ndian

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is becoming more curious day by dayU perhaps even

imbued ith the 5reek in$uisitive spirit.

ecently Dainik Bhaskar initiated a social audit of the

Jaaharlal


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).+ ype o/ 9rgani:ation

Divya Bhaskar is a sole proprietary form of theorgani/ation.

).2 Bene6ts o/ /or( o/ organi:ation

$as eo%or!a tion a nddisso&'tion

(s it has been painted out no legal formalities are necessary forsetting to the business organi/ation. (ny person en6oying the

capacity to contract can set up such an organi/ation.

Direct otivatio n

Thedirectrelationshipbeteene-ortandreardservesaspoerful

incentives to the proprietor to manage the concern efficiently.

Pro!ptness in Decision ( !ak in"

Promptnessindecision makingisanotheradvantage ofthis form.

Thismakes

for$uickerdecisionsbyhichhecantakeadvantageoftheopportu

nitiesofgain arising from timeto time.

F&e)i*i&ity in ana" e !ent

,fanychange inbusinessiscalled for he does

nothavetoconsultanyone and therefore he ill be able to make

the change ithout delay.

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).) Li(itations o/ ;or( o/ 9rgani:ation

Li!ited f inances

The individual proprietor su-ers from the limitation of #nancial

resources.3e can dependonly onhis

onsavingsneithersafenoreasyfor himtoborromuch money

from bank or their#nancialinstitution.

Li!ited ana"eria& + k i&&

Themanagerialabilityofthe

onerisunlimitedmodernbusinessisfullof

complicationsespeciallydue totheever changingnature

ofmarketandthe various las that are being enacted.

,n&i!ited &ia*i&ity

Theliabilityofthe onerisunlimited.


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Ch.' $rgani%ational str(ct(re

4.+ ierar%hy

Chair(an o/ the Board0amesh Chandra (garal1

Dire%tor0Piyush Pandey1

Dire%tor03arish Bi6oor1

Dire%tor0(shani &inghal1

Dire%tor

0Nailash Chandra Chodhary1

Dire%tor0(6ay Piramal1

Dire%tor0Paan (garal1

Dire%tor

0


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List as per &atest infor!ation:-

Mr. amesh Chandra (garal 0Chairman " Dainik

Bhaskar 5roup1

Mr. &udhir (garal 0Managing Director " Dainik Bhaskar

5roup1 Mr. 5irish (garal 0Director " Dainik Bhaskar 5roup1

Mr. Paan (garal 0Director " Dainik Bhaskar 5roup1

Dr. Bharat (garal 0MBB& MD MB( M.Phil.1

Mr. (6ay Piramal 0,ndependent Director1

Mr. PiyushPandey 0,ndependent Director1

Mr. 3arish Bi6oor 0,ndependent Director1

4.) Levels o/ #anage(ent

Rnlike any organi/ation the Divya Bhaskar also have

same structure for di-erent levels of management hich is asfollos

+. op ana"e!ent" The 5eneral Manager Managing

Director Chief 42ecutive Board of Directors all belong to

this category. (uthority mainly lies ith this level of

management.

). idd&e &eve& ana"e!ent" The departmental heads

and the branch heads belong to this category ofmanagement. The Middle level management is

anserable to the top level management for functioning of

their departments.

?. Loer &eve& ana"e!ent" The foremen supervisors

superintendents etc. all belong to this category of

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management. They generally have to personally oversee

and direct the loer level employees.

Ch. ) location

*.+ $ddress o/ /a%tory

Divya Bhaskar Corporation td.

(ddressO plot no. )>? &arkhe6 5andhinagar3ighay


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Ch.*Prod(ction


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*S color Capability on over all bases ith

almost )* premium editions are +**S color Capacity. They

have got @; Printing centers ith E state of the art machines

and an installed capacity of appro2. )?.E? lacks copies per hour

on overall basis.

Bhaskar Print P&anet at Ah!eda*ad

,n the history of 5u6arat nespapers Divya Bhaskar is the #rst

nespaper ho has installed state of the art ? ine NB(

machine hich can print ).) lac copies in an hour. ,t took onlyone year in erecting Bhaskar Print Planet in (hmedabad and

6ust four months in installing NB( machines.


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dispatch hich in turn negates the need for manual counting

and packing.

This saving of manual time and the NB( machines capability of

printing >*** copies per hour 0hich is almost E* per centmore than regular machines1 allo for late closure of editcontent resulting in readers getting the latest nes.

Photos of /BA Printin" achines

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Plantation of trees and garden outside the factory.


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.) Pro6t

Pro#t for the year )*+*"++ is 5s 2*8* #@

.4 Dividend

The Board of Directorsrecommended a #nal dividend L )*S0i.e.s.)K" per e$uity share of face value of s.+*KV each1 for

the #nancial year )*+*"++.

Ba&ance +heet 0Conso&idated10Rs in 21

Parti%&lars200-

082008-

0=200=-

+020+0-

++

&hare Capital +E>> +E>> +>)> +>E;

eserves = &urplus +* >>A @EA E>?

&ecured oans ?))> @+) )AEE )*>)

Rnsecured oans )*> )+A )@+ )A*

Deferred Ta2 iabilities ?@E ?A? E*A EA

Minority ,nterest )@) +)@ @@ @

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otal E))) >;) +*?@; ++;A*

Fi2ed (ssets ?E)? E@;+ E@; ;?>

,nvestments E> )?> )* +E?

+;AA ?@) @+A

Miscellaneous 42penditure ?? )+; +)E ++*

otal E))) >;) +*?@; ++;A*

Prot 3 Loss +tate!ent0Rs in 21

Parti%&lars200-

082008-

0=200=-

+020+0-

++

evenue

>E); AE+* +*E?* +)E)

:perating Pro#t 04B,DT(1+>)A +@;? ?@)A @*?+

,nterest)>+ @*) )@ ++

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Depreciation = (morti/ation))* )A* ?;> @??

Provision for Ta2ationE?* @)? +*; +***

P(T from :rdinary (ctivitiesEA> ?> +;@A )>;

Pro#t for the year 0(fter

Minority ,nterest1

;+ @;E +>)> )>

Ch., -arketing

Rnitsinthissectorhavetofaceanumberofsourcesinmarketingth

eir products. (dvertisement = successful marketing have

nobecome highlydeveloped= essential brand lees

ofProduction.Rnitsinthis sectorare in a positiontotake fuller

advantages of modern marketing techni$ues due to ant ofboth funds = knoledge. et7s have a look of marketing stand

of Divya Bhaskar.

8.+ #arketing Position

The Bhaskar group is the one of the biggest media

group in the entire nation. The company has attained a strong

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position in the media business. The Dainik Bhaskar group is the

largest media group of ,ndia.

The Divya Bhaskar nespaper hich is a regional

nespaper distributed among the 5u6arat has become a primenespaper of the state. ,t is the most successful and liked

nespaper in 5u6arat. ight no Divya Bhaskar is number one

in the market of 5ua6arati nespaper.(s per ,ndian eadership

&urvey )*++ G) the #ve most read 5u6arati dailies are Divya

Bhaskar 5u6arat &amachar &andesh &aurashtra &amachar

and 5u6arat Mitra.

8.2 #arket Share

3oever at present the number of daily readers of Divya

Bhaskar is >@*A; it is the highest selling nespaper in 5u6arat

ahead of 5u6arat &amachar and &andesh. They cover S of

market share only for the (hmedabad area.

8.) Physi%al Distri'&tion and Channel

The number of channel levels involved can describe distribution


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3oldings 0Banners and Posters1

Television commercials

adio announcements (dvertisement in di-erent maga/ines ,nternet 0posting ad links on ebsites1 &ponsoring cultural festivals 0like


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the companies on department branch or sales representative

or agents. Butthe DivyaBhaskarhasnot

usedthisstepbecausetheir intentionis to

establishanepressinthe internationalmarket.&othisisnotmore

importantfor Divya Bhaskar.

D ivyaBha s kar isc irc' &ated in fo &&o in"

c it ies of , n ited +tates ofA!erica:


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5rade +tr'ct're

/rade 0esignation

M0 Executivedirector/Group heads(corporate)/Presidents/Vice

presidents/Associatevicepresident/Group Chief Editors/Sr.

Editors

M1 State eads/AVP /Chief!enera" Mana!ers/Sr.GM/GMs/ Editors

M# Genera"Mana!ers/ $GM/AGM%s/$&. 'ranch Contro""er/Chief

Mana!er /esidentEditors/ ExecutiveEditors

M AGM/ChiefMana!ers/Sr. Mana!er/ *e+sEditor

M, Mana!ers/$a& Mana!er /Asst. Mana!ers/$&. *e+sEditors/Sr. Sp.

Correspondents

M- Asst. Mana!ers/Sr. Executives/Sr. eporters/Sp. Correspondents

M Mana!eentrainees

E1 Sr.Executives/ Executive

E# Executives

E Executive/r. Executives

E Executiverainee

S1/S# Sr.supervisor /Staff /Assistants

1/# perators(S2i""ed34ns2i""ed)

2'!*er of orkers:

,n the Divya Bhaskar Print Planet (hmedabad there are+* employees. (nd the salariesof the employees arebased on their orks and positions.

The orkers operating the NB( machines are trained bythe engineers from the NB( organi/ations from 5ermany

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about operation control and maintenance of the speci#cfunctions of the machine.

=.+ Sele%tion and 5e%r&it(entThe basic parameters for recruitment in Bhaskar 5roup includeO

Rniform procedure of recruitments throughout the 5roup

4$ual opportunity = fair treatment to all

,n"house candidates to be considered #rst = given

preference over outside candidates

There are some of the guidelines, which are observed while

recruiting any new candidate at Divya has!ar "rou#. Theyare$%

4ach unitKlocation has a manpoer plan and the proposedorgani/ation &tructure at the beginning of the Financial

Year.

4ach department has a clear re$uirement of employeesalong ith proposed Designations = 5rades for eachindividual.

The re$uirement is then submitted for approval fromMDKDirectors.

4ach appointment is made keeping in mind the sanctionedlimit of the Manpoer budget

+o'rces of Recr'it!ent:-

>nternal So&r%esPromotions and transfers of those ho arecurrently employed are made depending upon the need of thehour and taking suggestions or recommendations form thee2isting employees of the organi/ation.

1ternal So&r%es (dvertisements

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8alk"ins

Collages and educational institutes.

ecruiting (gencies or consultants

=.2 raining and Develop(ent

ypica&&y6 ind'ction trainin" conveys -

5eneral information about the daily ork routineU a revie

o!rm7s history founding fathers ob6ectives operations and

products or services as ell as ho the employee7s 6ob

contributes to the organi/ation7s needsU and a detailed

presentation perhaps in a brochure of the organi/ation7s

policies ork rules and employee7s bene#ts. The broad aim of

the induction process is to provide information to ne members

of your Faculty or &ervice to enable them to carry out theirre$uired ole and responsibilities to a high and consistent

standard.

(nother component of a Training and Development program isDevelopment hich is less skill"oriented but stress onknoledge. Nnoledge about business environmentmanagement principles and techni$ues human relationsspeci#c industry analysis and the like is useful for better

management of a company.Bhaskar provides opportunities to its employee for participatingin activities hat ill enhance their speci#c 6ob skills theiroverall professional strengths and their personal development.

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=.) ;a%ilities /or the staA

7o'sin" Assistance

(ll M grades 4mployees are covered under this policy hatdoes it coversO This policy e2tends assistance for home searchin the form of agentKbroker contact.The company ill alsoreimburse paid 0one time in each location1on providing thenecessary documents. The amount ill be to a ma2imum of +days to + month depending on location.

+a&ary Advance

There are to types &alary advances in the organi/ationO

@or(al $dvan%e

(dvance of up to ) months7 salary 0Basic only1 is e2tended

based on the employee7s personal re$uirement. ,n case of

medical e2igency this limit is raised to ? months of basic pay.

Spe%i6% $dvan%e

The advance can be availed for the speci#c purposes hich are

listed belo along ith admissibility and deductible

installments. Purpose imit of advance 0Basic Ma2imum


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The Company provides med claim facility to all its M 5rade = 4

5rade 4mployees hose CTC is above s. +***K". Med claim

Policy covers the employee hisKher spouse and up to )

unmarried dependent children. ,n case if the employees are

not married both the parents can be included in the policy. ,n

this policy any one member in the family is covered up to the

insured amount for any illness leading to hospitali/ation.

$!p&oyee Contin"ency F'nd

The main ob6ective of 4CF is to provide #nancial support to the

family on the death of orking employee and to provide#nancial assistance in case of sustained or e2tended illness of

the orking employee or dependent member of his immediate

family.

=.4 per/or(an%e eval&ation, pro(otion

5enerally #rms ith formal induction programs ask employeesto complete a $uestionnaire evaluating the program. ,t is

desirable that the $uestionnaire is administer after some

length of time in order to 4nable the employee to gain

some prospective about the ork and the company. ,n

thealternative the 3 representative or the supervisor may

conduct follo"up inter" vies to elicit the employees opinion.

5roup discussions can also be held ithne employees ho

have settled comfortably in to the 6obs.

ransfer Po&icy at Divya Bhaskar

emoval of the incompatibilities beteen the orker andhis or her boss and beteen one orker and anotherorker.

Correction of faulty initial placement of an employee.

:ver a period of time the productivity of an employee

may decline because of the monotony of his or her 6ob.To break this monotony the employee is transferred.

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Ch.1 Research 2 0e3eloment

+0.+ &ality $ss&ran%e e%hni&es

8'a&ity

Thereasonofanyorgani/ationsuccessisitsproduct7s$uality,f$uali

tyofproduct is notgoodthe

companycannotsucceeditcannotcontinuousmoretimeinmarket

so every organi/ation try to make its

productisbest$uality.TheDivyaBhaskarmakes

itsnespaperbest$ualitymorethanitscompetitors.,t satis#es the

needs of the customers.

ThepagednespaperofDivyaBhaskarisglossy=attractive.Thecustomersareattractingtopurchaseit.Thepaperissuelongtimetha

notherpaper.Thecontentsof this nespaper are also very good.

The mainaspectsofthis nespaper aretrue

nesphotos.,thasnoinWuence

byanypoliticalparty.TheDivyaBhaskargives important$ualityof

nes.,t give their customer realinformation about any

incidents.

aintainin" 8'a&ity

Making use of best available ra materials in market like

premium $uality of papers and ink for printing To ac$uire setup of modern machines and tools for sharp

printing

Delivering reliable and unbiased nes to the readers 4limination of damaged nespapers before packing

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+0.2 ;&t&re Plans and Proje%ts

Bhaskar groupisbasicallyin,ndian marketbuttheirthinking=

behavior isofgloballevel.Theyare going to

formrulesandregulation toapplythem in future so that theycanbecome successful mediagroupinfutureandthey ill notonly

belimitedtonespapersandbecomemore successful than their

competitors.

For Prod'ct

TheDivya Bhaskar possess futureplans forits product

asnespaper arecovering allthedataand mostusefuldetails

are includedinthe nespaperfor thepeople andto attract

themorepeople. &o they are orking to improve this #eld by

advance graphics and data presentation.

For arket

(t present Divya Bhaskar is concerned toards ,ndian Market

and is very successful throughout the nation. The futureplanning is made for the entry in the international market as

,ndians are found in each and every part of the planet hich

ill inWuence the brand name and it ill become more poerful

brand.

+0.) 5esear%h a%tivities Cond&%ted

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The&tudy hasbeenconductedasapartof

studyprogram.Moreoverthe aim of this study as to study the

induction training of employee at di-erentgrades.Besides

findingtheheightoftheinductiontrainingof

employees&tudyalsoaimedatarrivingataconclusionabouthichf

actor leadstodissatisfaction.

Research Activity *y Divya Bhaskar

0+1 5S$5C DS>G@O 42ploratory esearch0)1 5S$5C #9DO Personal ,ntervie0?1 SC$L>@G #9DO


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Ch.11 6ocial $bligations

The main ob6ective of a nespaper should be tomake people aare by giving correct nes on politics sportsreligion crimes current issues and city nes. (long ith thisthe main purpose of nespaper is to kno the issues related tohuman life hich includes the routine life problems of peopleand hat are the sources to decrease those problems meansho the problems could be sorted out.

+OC9AL A4AR$2$++ PRO5RA B B7A+/AR

5RO,P

Bhaskar 5roup of Company have been started a onderful 6ob

as social aareness program called %5B5' in all the cities

of 5u6arat here Divya Bhaskar publishes its nespaper.

5B5is a program herea common man can raise his voice

toards the problems he is facing on.

5enerally issues related to ater supply road"

repairing damage ater lines night crimes damage drainage

lines dung heap etc. are told to get its better solution.

Some More Social Tasks by Divya Bhaskar :-

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Providing uni$ue and reliable nes to their readers.

(rrangements for festivals like

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