sha update · 17 cantonment road, singapore 089740 email : [email protected] website :...

Chief Editor : Ms Margaret Heng Writers : Ms Li Shaoting, Ms Tai Junni & Ms Shrestha Sook YeanPublished by : Singapore Hotel AssociationDesigned and printed by : Colorcom Graphics Pte Ltd

SHA Update is the official publication of the Singapore Hotel Association and copies of SHA Update are not for sale. No part of this publication may be reproduced in any form or by any means without the written permission of the publisher. The views and opinions expressed are those of the authors and do not necessarily reflect those of the publisher.Email : [email protected] Website : www.sha.org.sg17 Cantonment Road, Singapore 089740

SHA UpdAte EDITORIAL TEAM

MICA (P) 025/02/2012 Apr 2012 – Jun 2012

SHATEC INSTITUTES NEWS

•ShatecInstitutesemergedwith9medalsatFood&HotelAsia2012!

•ShatecShinesinNationalCompetition

•AlumniIndustryTalk

•MarrenonWorkshop

8

•ShatecAlumnimakingwaves

•30thAnniversaryCelebrations

•SPOTLIGHT- MrBenedictNg

9

•EducationandTrainingCourseCalendar2012

10

TOURIST TRACKS

•SingaporereignsasAsia’sTopConventionCityforthetenthconsecutiveyear

•SingaporeAttractionsdrawcloseto50millionvisitorsin2011

•NewChiefExecutiveforSingaporeTourismBoard

•CalendarofConventions&Exhibitions

(Jul–Sep2012)

15

SHA NEWS

•DesignThinking:GenYandtheWorkplace

1

•YourSay:ThreeHospitalityTrendsthatwilltakeCentreStageintheNextThreeYears

•SHAWelcomesNewGeneralManagers

2-3

•SHAWelcomesNewMembers

•1stGeneralManager’sNetworkingSessionfor2012

4

•GearingUpfortheNextWaveofHospitalityTechnology

•GreatSingaporeSale2012!

5

•SHAAnnualGeneralMeeting2012 6

•24thAnnualGeneralMeetingofTheSocietyofGoldenKeysofSingapore

•SHARegistryofCasualWorkersrampupOutreachEffortstoBoostUptake

7

HOTEL CIRCUIT

•PledgingSupportforInterContinentalHotelsGroup(IHG)RaceAroundtheWorld,18April2012

•ParkRegisSingaporeearns2012TripAdvisorCertificateofExcellence

11

•Shangri-LaHotelsandResortsLaunchesNewWebsitetoimprovetheTripPlanningExperience

12

•RendezvousGrandHotelSingaporeandGalleryRe-openon23May!

•ConcordeHotelSingaporeAwardedbizSAFEStarCertification

13

•Singapore’srepresentative,ChefYewEngTongfromTheCliffclinchesgoldmedalatBocused’orAsia2012!

• InterContinentalSingaporeawardedBCAGreenMarkGoldPLUSAwardCertification

14

The Design Thinking workshop, jointly organised by the Singapore Tourism Board(STB)andSHA,tookplacefrom22to23MayatHotelFortCanning.

Theobjectivesoftheworkshopwereasfollows:

•Tounderstandthemethodologyandprinciplesofdesignthinking

•Togainuseful insights into themindsetsof today’syoung talent,and translate theseinsightsintoactionableandworkableideasusingdesignthinkingmethodology

•Todiscovertheapplicationsofdesignthinkingtootherbusinessfunctions

Onthefirstdayoftheworkshop,participantsweredividedintogroupswitheachcomprisingagoodmixofGenXandYparticipants.AfterabriefintroductionbyChemistryondesignthinking, thegroupswere tasked tocomeupwitha ‘moodboard’by selectingwordsorpicturesfrommagazinestorepresenttheindustry’sperceptionofGenYandviceversa.Boldopinionsandcreativeideaswereputtogetherandtheparticipantshadafuntimeexchangingtheirviewswithoneanother.Otheractivitiesincludedpersonaprofilingandideamapping.

On theseconddayof theworkshop, thedifferentgroupsshortlisted thebest ideaoutoftheir mapping activities and worked on translating them into an actionable plan. Theworkshopconcludedwithapresentationbyeachgroupon their ideasofGenYand theworkplace.AttendeesincludedHotelGMs,representativesfromSpringSingapore,STB,andNanyangPolytechnic.Itwasindeedafunandinspiringsessionwheremanynewideasweregenerated.

Design Thinking: Gen Y and the Workplace

Your Say : Three Hospitality Trends that will What are some of the game-changing solutions for the hotel industry in the near future? For this issue, we asked our hoteliers to spot three trends that they think are likely to take center stage in the next three years.

1. Optimize Social Media Technologydemandsthathotelsbecomemoresocialintheirmarketingefforts.Socialmediaisarevenuegeneratingtooland

eventuallymajorityhotelswilluseittogeneraterevenueandbookings.Itwillhavetobeaddedtothemarketingmix.

2. Mobile technology to transform the way hotels connect with guests Travellersarelookingforbestvaluepropositionsconstantly.Mobilechannelbookingswillincreaseaseveryoneisonthe

gothesedays.Hotelswillhavetooptimizetheirwebsiteformobileusage.Atthemoment50%ofbookingsaredoneonlineandtherewillbemoregrowth.

3. Commitment to Service Standards Consumer demands are pushing for hotels to make concerted efforts on property, hardware and software upgrade.

I foreseecapitalexpenditurespending for renovationsof lobby, restaurants,bars,fitnesscentersand rooms tomeetcompetitionanddemands.Thissaid,servicewillbeaprioritytogohandinhandwithanyupgrades.

Mr Leslie PereiraGeneral Manager, Hotel Fort Canning

1. Corporate Social Responsibility CSRwillbethehospitalitybuzzwordwiththerecentheightenedemphasisinthisarea.TheperceptionwillshiftfromCSR

beingmerelyassociatedwithdoinggoodfortheenvironmentorcharitytoonethathasadirectimpactonacompany’sperformanceandbottomline.CSRencompassesarangeofactivitiesthat thehotelscanparticipate in tobolster thehotel’simagewithinthecommunity.HotelsactiveinCSRmightalsobecomethepreferredchoiceforguestswhosupportthe hotel’s commitment towards this area. In the long run, CSR helps to manage costs by finding new cost-savingalternativesthatdonotharmtheEarth’sresources,whichinturnimprovesproductivityandraisesthehotel’sbrandvalueandbeliefs.Thus,Millennium&Copthornegroupembracesthe importanceandstrengthsof implementingandbeinginvolvedinCSRonanindustry-widelevel.

2. New Technologies As the Singapore tourism market is ever-expanding alongside the growth of hotel rooms, the hospitality industry is

flourishingandwillcontinuetoexpandoverthecomingyears.Withsuchacompetitiveenvironment,wewilldefinitelyrequiremoresophisticatedsystemstobringourbusinessandcustomerservicetothenextlevel.Onlinecommunicationswilltakeovertraditionalface-to-faceandonlinebookingswillbecomeanormfor travelers toselect theirholidayvenue. In-roomsystemwill replacecertain traditional itemssuchasguestcompendium/directories,togiveaclutter-freetable.Customertouchpointsincreasewiththeintroductionofonlineportalsandsocialmediaplatforms,whichalsoaidinincreasingbrandawareness.Ithighlightsthecentralroleoftechnologysystemsinhelpinghotelgroupsstayaheadandmeettheneedsoftomorrow’sguest.

3. Total Service Model Thehotelwillmovefromtraditionalcustomersegmentationapproachestopersonalizedservicespectrums.Wewillseeamorepersonal,connected

andresponsiveenvironmentincreatingaqualityexperience.Hotelswillcatertomultipleneedsanddemandsoffuturesophisticatedtravelerswithcreativepackagesandservices.Guestswillbeabletotailoreveryaspectoftheirhotelexperiencefromhotelservices,accommodation,journey,entertainment,pricingandcommunications.Anintegratedservicecumtechnologysystemthatcansupporthotelsinmeetingchangingcustomerneedswillprobablybeanareaofinterest.

Mr Andrew TanGeneral Manager, Orchard Hotel Singapore

1. Product Change Withtheintroductionofboutiquehotelsintothehospitalityindustry,localstaycationshavebeenonanincrease.Overseastravelersareexpecting

morefromtheconventionalbig-playersascomparedtotheboutiquehotels.Sellingroomstoguestsisnolongerenvelopingaroundrate,roomsizeandfacilities.Currently,anoverallserviceorientedexperienceisindemand.Hence,awellintegratedworkingenvironmentbetweeninter-departmentsisstronglyadvocatedtoarriveatsuchaproduct.Multi-tasking,integrationandservicerelatedtrainingwillleadtoastrongimprovementintraining.

2. Business Operandi Increasingcostisalwaysanissueforanyindustry.Thehospitalityindustryisstronglyinfluencedbytheregionalandglobaleconomy.Risingcostsin

manpower,demands,andevenoperationalexpensesinlogistics,reservations,willcommandanurgencytoreducecostsbyimprovingourprocesses.Forinstance,hotelstakeonheavierresponsibilitiesinmanaginghotel-ownedbookingwebsitessoastoreducecommissionpaidouttoOTAs.Thiswillalsomaximizerevenueforthehotel.Alternatively,upgradingtheskillsoftherankandfile,tomulti-taskindailyoperations,isanothercostreductionmeasure.Inthenext3years,totalmanpowerallocationperhotelwillseeastrongreduction,withanincreaseintheaveragewageofthestaff.

3. Guest Profiling GiventhefinancialcrisisandaboomingAsianmarketdrivenbymainlyChina,IexpecttoseeastronginfluxofChinesetravelersinthenext3years.

Thiswillbringaboutanotherformofexpectation,resultinginachangeinourfocus.Communicationwillbeofessence.Hotelswithhighratioofnon-Mandarinconversantstaffwillrequirestrongupgrading.RegionaltravelersfromMalaysia,Indonesia,Vietnam,ThailandetceterawillstillbeconversinginEnglish.Hence,acombinedresonancedemandwillbetheneedtobemulti-lingual.

Mr Billy OngManaging Director, Moon Hotel

SHA NEWS�

take Centre Stage in the Next Three Years1. Outsourcing Onehospitalitytrendthatissettotakeplaceistheoutsourcingofcertainfunctionsordepartmentsofthehotel.

Turningtoexternalsourcestoachievethedesiredbusinessobjectiveswillallowhotelstoconcentrateontheircorecompetencies.Toovercometheshortageofskilledmanpowerandtofillpositionsfromtopmanagementtooperationallevel,outsourcingwillbethesolutiontogetthebesttalentwithspecialisedexpertise.

Outsourcing isoperationallybeneficial tohotelsas therecanbesignificantcost savingsbynothaving to incurdirectandindirectcostsattributabletotheoperationoftheoutsourceddepartments.

2. Information Technology Technologyisalteringthewaytravellersmakeinformedchoicesastheybecomemoretech-savvyduetotherapidadvancement

intechnologygadgetsandservices.

Goingmobilefortravellershasbeenagrowingtrendintherecentyearsbutinthecomingyears,travellersarelookingbeyondmobile-optimisedwebsitesforbookings.Customisedmobileapplicationsthatareuser-friendlyandpackedwithsocialmediaandinteractivefeatureswilltargettech-savvytravellersonthegoandkeepthemengaged.

Intimetocome,withtheproliferationofsmartphonesandtablets,hotelswillalsoharnessthepowerofsuchtechnologygadgetstobefullyintegratedwiththehotels’systems.AnexamplewouldbeintegratingthehotelIPTVsystemwiththesmartphonesandtabletsofthetravellerstoprovidethemwithaseamlesshotelexperiencewherebyatatouchofabuttontheyareabletocontroltheirpreferredcontent.

3. Social Media Therampantgrowthofsocialmediaisimpactingthewayhotelsengagetheirexistingandpotentialcustomerstoimprovetheircustomerservice

effortsandgeneraterevenue.

Withsocialmediafacilitatingatwo-waycommunicationbetweenthehotelanditsconsumers,hotelswillseetheneedtoembracethisevolutionbyusingsocialmediaplatformssuchasFacebook,Twitter,TripAdvisorandYouTubetoprovideavoiceforconsumers’feedback.Hotelswillfocustheirmarketingeffortsonsocialmediatoimprovesales,buildbrandrecallandincreaseproductivity.

Mr Jason DowdGeneral Manager, Park Regis Singapore

Mr Leslie PereiraGeneral Manager,Hotel Fort Canning

Hotel Fort Canning – anaward-wining heritageboutiquehotel-announcesthe appointment of MrLeslie Pereira as the new

GeneralManagerofthehotel.

Mr Pereira a Malaysian national, has anextensive background in the hospitalityindustry,spanning20years.Helaunchedhis career with the Shangri-La groupin 1992, moved on to the MetroplexGroup in Malaysia, and thereafter StarCruise International. With his formidableexperience in Ireland,he rose toDeputyGeneral Manager of Killarney TowersHotel, Kerry in 2002. After ten yearsabroad,hereturnedtohisrootsinAsia.

Inhisfreetime,MrPereiraisanavidgolferandenjoyscatchingupwithfriends.

Mr Chakrapong PaladsongkramGeneral Manager,Furama RiverFront

Anindustryveteran,armedwith nearly 3 decadesof hotel experienceaccumulatedglobally,

MrChakrapongPaladsongkramisthenewGeneral Manager of Furama RiverFrontwitheffectfromJanuary2012.

Prior to this position, the dynamic ThaihotelierhasworkedfortophotelsinThailand,Cambodia,DubaiandtheUnitedStatesofAmerica. His vast experience stems fromstartingatrankandfilepositionsandlatertovariousseniormanagementappointments,in addition to heading the opening andrefurbishmentofseveralhotels.

A believer in staff empowerment, hedevotes his time to people developmentand inculcatingacultureofbelongingandtogethernessathisworkplace.

Profiles of new General Managers received after press time will be featured in the next issue.

Mr Jack ChanHotel Manager,The Scarlet - A Boutique Hotel

Hospitality managementgroupGraceInternationalPteLtdwarmlywelcomesMr Jack Chan as HotelManagerofTheScarlet.

With over 20 years of experience in theindustry,MrChanhasheldtoppositionsin notable companies such as DynastyHotel(presentlySingaporeMarriottHotel),Intercontinental Hotels Group, and TheRaffles Singapore. Mr Chan also holdsextensiveinternationalexperience,havingspearheaded growth and developmentin key markets in China, Hong Kong,Macau,Tokyo,Osaka,Nagoyaand otherprefecturesinJapan.

PriortohisroleasHotelManager,MrChanheldthepositionsofDirectorofSalesofThe Scarlet and Marketing Manager ofParkwayGroupHealthcare.

SHA Welcomes New General ManagersOnbehalfofthehotelindustry,theSingaporeHotelAssociationwelcomesthefollowingnewGeneralManagers:

SHA NEWS �

SHA Welcomes New MembersOrdinary Members Bay Hotel Singapore

Manpower is the global leader in contingent andpermanent recruitment workforce solutions. Itis part of ManpowerGroup, the world leader ininnovativeworkforcesolutions,whichcreatesand

delivershigh-impactsolutionsthatenableclientstoachievetheirbusinessgoalsandenhancetheircompetitiveness.

ManpowerhasprovidedorganizationsinSingaporewithacontinuum of staffing solutions from the incidental to the

Situatedat thegateway toSentosa,BayHotelSingapore is thedestinationhotelforbusinessandtravel.

ItsproximitytoentertainmentattractionsliketheResortsWorldCasino,UniversalStudios, Mount Faber, CBD, Alexandra business belt and the Harbourfront

transportationhubmakesitthedestinationhoteltoexperienceSingapore’svibranthistoryandhospitality.

BayHotel ishome to43standard rooms,277deluxe rooms,7executive roomsand6suites.Its333well-appointedroomsareequippedwithparanomicbaywindows,offeringstunningviewsofSentosaorlushviewsofMountFaber.

NestledaboveLavenderMRTStation is thenewlybuilt VHotel Lavender. Itboasts 888 simple, comfortable and tastefully appointed en-suite guestrooms,accommodating individual travelersandsmall families.Thehotel isconveniently located right in the city centre, within close proximity to the

bustlingorchardroadshoppingdistrict.

GuestsatVHotelLavendercan relaxby theswimmingpoolorat thebreakfastbuffetareasituatedatthegardenterrace,completewithstunningviewsofthecity.Withinthecompoundofthehotel,onewillbeenthralledbytheshoppingalleywhichhousesavarietyoffoodandretailoptions,suchasahairsalonaswellasamoney-changer.

The1stGeneralManagers’NetworkingSessionthisyearwasheldon24April2012atHotelFortCanningSingapore.

TheprogrammestartedwithaninformalinteractionamongsttheGeneralManagers.ItwasthenfollowedbyanindustryupdatesessionfacilitatedbyMsMargaretHeng,ExecutiveDirectorofSHA.

1st General Manager’s Networking Session for 2012

Associate Member Manpower Singapore

V Hotel Singapore

In addition, there were 2 presentations, one by the Ministryof Manpower and the other by the Singapore WorkforceDevelopment Agency. For this segment of the programme,Human Resource Directors and Managers from SHA memberhotelswerealsoinvitedtojointhesession.

Thesessionwaswellreceivedwithmorethan50attendees.

strategicsince1996,workingwithbusinessestohelpthemwin. In theHumanAge,where talenthasreplacedaccesstocapital as thekeycompetitivedifferentiator,ManpowerSingapore leverages its trusted brand to develop a deeptalent pool, providing clients with access to the peoplethey need, fast. Manpower Singapore creates powerfulconnections between organizations and the talent theyneed to enhance their competitiveness and unleash theirworkforcepotential.

SHA NEWS�

ThefollowingpaperswerepresentedattheEducational:

• “UbiquitousConnectivity” ByMrSawSinChee,DeputyDirector,IndustryClusterGroup,IDA

• “LeveragingSocialMediaInsightsfortheHospitalityIndustry” ByDrKohNoiSian,Lecturer,SchoolofInformationTechnology,NanyangPolytechnic&MrJasonLee,SocialMediaExecutive,

BrandtologyPteLtd

• “LeveragingonBusinessAnalyticsforDecisionMakingintheHospitalityIndustry” ByMrSeahRuHong,Lecturer,SchoolofInformatics&IT,TemasekPolytechnic

• “SharingofFindingsfromtheSHASurveyonHotelTechnology” ByMsLiShaoting,SeniorExecutive,SHA

• “TechnologyAdoption–Trends&Planning” ByMrMarkKendall,PracticeLead,Hospitality&ConnectedRealEstate,CiscoAdvisoryServices-AsiaPacific

Theeventwaswellattendedby80representativesfrom37organisations.

Gearing Up for the Next Wave ofHospitality Technology

TheGreatSingaporeSaleforthisyearbeganon25May2012.Thismuchawaitedsaleoftheyeareventsawfabulousisland-widepromotionsfromhotels,retailers,diningandentertainmentoutlets.

FollowingisalistofSHAhotelmembersthattookpartinGSS2012:

• AlbertCourtVillageHotel• AmaraSingapore• BayHotelSingapore• CapellaSingapore• ConcordeHotelSingapore• CopthorneKing’sHotel• EquariusHotel• FairmontSingapore• FestiveHotel• FourSeasonsHotelSingapore• FragranceHotel–Bugis• FragranceHotel–Riverside• FragranceHotel–Selegie• FuramaCityCentre• FuramaRiverFront• GoodwoodParkHotel• GrandCopthorneWaterfrontHotel

• GrandParkCityHall• GrandParkOrchard• HardRockHotel• HotelFortCanning• HotelGrandCentral• HotelGrandChancellor• HotelGrandPacificSingapore• HotelMichael• HotelRe!@Pearl’sHill• HotelRoyal• ibisSingaporeNovena• LandmarkVillageHotel• MHotelSingapore• MandarinOriental,Singapore• MarinaBaySands• Moon@23Dickson• MövenpickHeritageHotelSentosa

• NovotelSingaporeClarkeQuay• OrchardHotelSingapore• PanPacificOrchard• ParcSovereignHotel• ParkHotelClarkeQuay• Peninsula.ExcelsiorHotel• RendezvousGrandHotelSingapore• RiverviewHotel• SingaporeMarriottHotel• StudioMHotel• SwissotelTheStamford• TheElizabethHotel• TradersHotelSingapore• TheFullertonBayHotelSingapore• TheFullertonHotelSingapore• WangzHotel• YorkHotelSingapore

Great Singapore Sale 2012!

TheSingaporeHotelAssociation(SHA),SingaporeTourismBoard(STB)andInfocommDevelopmentAuthorityofSingapore(IDA)jointlyorganisedaTechnologyEducationalon14May2012attheFuramaRiverFrontSingapore.

HeldalongsidetheEducationalwasamini-exhibitionwhichshowcasedavarietyoftechnologyproductsandservicesthatcanbeusedbyhotelstoimproveguestservicesandproductivity.Technologiesshowcasedrangedfromhighspeed

internetaccess,IPTV,guestrequestmanagementsystemtomobilepaymentservices.

SHA NEWS �

The SHA Annual GeneralMeeting (AGM) took placeon21June2012atMandarinOrchardSingapore.

The AGM which was chaired byMadam Kay Kuok, President of SHA,waswellattendedbyover50OrdinaryandAssociatemembers.

Following the meeting were 2presentations:•“Key findings of the hotel industry

studyforfinancialyear2011”byMrRobert Hecker, Managing Director,HorwathHTL.

•“Theglobalhotel investmentmarket–fromaninvestorperspective”byMrScott Hetherington, Chief ExecutiveOfficer,Asia,JonesLangLaSalle.

SHA Annual General Meeting 2012SHA NEWS�

24th Annual General Meeting of The Society of Golden Keys of Singapore

The24thAnnualGeneralMeetingofTheSocietyofGoldenKeyswasheldon5June2012atRafflesHotelSingapore.Theeventsawanassemblyofsocietymembers,associates,invitedguestsaswellasinternationaldelegates.

Ms Margaret Heng, Executive Director of SHA was invited to theeventasaguestspeakertogiveaninspirationalspeech.

Inherspeech,sheemphasizedontheimportanceof“Reinvention”forhotelconcierges,whoseroleshaveevolvedovertime.Shealso

encouragedhotelconciergestocontinuallyupgradethemselvesandtokeepupwiththelatesttechnologyandgadgetssoastofurtherhelpthemtoraiseservicelevel.

TheeventalsoincludedpresentationsbyCitibankandInternationalHeraldTribune.TheElectionfor the2012ExecutiveCommitteeoftheSocietytookplaceafterthepresentations.

CongratulationstothenewlyelectedPresident,MrSamOsman!

Throughanumberofoutreacheffortscarriedoutwitheducationalinstitutionsandself-helpgroupsinthesecondquarterof2012,theSHARegistryofCasualWorkerssawanincreaseinthenumberofregistrants.Todate,theRegistryhasmorethan1,200jobseekersinitsdatabase.

InthemonthsofApril,MayandJune2012,theSHAparticipatedinthefollowingoutreachplatforms:

SHA Registry of Casual Workers ramp up Outreach Efforts to Boost Uptake

Date Venue Outreach Platforms

24April2012HendersonCommunityCentre CentralSingaporeCDCMonthlyRecruitmentDrive

HwiYohCommunityCentre EmploymentandEmployabilityInstitute(e2i)–JobFairatSerangoonNorth

26May2012 NgeeAnnPolytechnic SharingsessionattheAlumniTalk-WithStudentsfromtheTourism&ResortManagementCohort

7June2012 ShatecInstitutes SharingSessionwithstudentsfromShatecInstitutes

15to17June2012 SingaporeExpo MendakiLearningFestival

21to22June2012 SingaporeManagementUniversity

WitNextSummerCamp-TertiaryStudents&JobseekerswhoarekeentoworkintheTourismIndustry

SHA NEWS �

Shatec Institutes emerged with 9 medals at Food&HotelAsia 2012!

FrasierYee,SeniorOperationalManageratAssaAbloy,aproviderindooropeningsolutionswasinvited to share his journey to success withstudentsfromtheDiplomainHotelManagement

Programme. He also shared with students on theimportanceofhotelsecurityinensuringthesafetyandprivacyofguests.

Alumni Industry Talk

PhillipeTolleret,GeneralManagerandWinemakerofMarrenon,wasinvitedtoShatectointroducethedifferenttypesofwinefromtheLuberonandVentouxregioninFrance.MrTolleretalsogave

thestudentsabriefhistoryofMarrenonandtheirgrapeharvestingprocess.

Marrenon Workshop

Team Category Participants Class Prize

1 DreamTeamsChallengeSeowWenQianLeiDongHisyam

HFB711DHM111DCS411

Silver

1 DreamTeamsChallengeDeclanLauSylviaKusumaAndyBaltiar

DHM111HFB1011DCS111A

Bronze

1 Twototango LimYongSiangBrindhaLashmi

DCS711DCS711 Silver

1 Twototango LeslieYeoAngTeckWei

DCS711DCS711 Gold

1 Dressthecake-Class1 LydiaLimHuiTing DPB111 Bronze

1 Plateddesserts-Class4 LiewHueyPyng DPB111 Bronze

1 PlatedAppetizers-Class6

DanielChin HostMentor,InstituteofCulinaryArts

Bronze

1 PlateDishes/maincourse-Class8 Silver

1 Livehotcooking/HotCooking-Neptune’sCatchFish/Seafood-Class15 Bronze

Besidestakingpartinthecompetitions,Shatecstudentsalsolearntfromandassistedtherenownedchefsandindustrytitanswhowereinvolvedinthevariouscompetitions.TheyalsohelpedintheGourmetChallenge,whichinvolvedculinaryteamsfromvariouscountriespreparingexquisitecuisineforpayingguests.

AtFood&HotelAsia2012,ShatecInstitutes was represented byfive teams for the GourmetTeamChallengeandtwoteams

forDreamTeamChallenge.

Competing against professionals fromhospitality schools and hotels in theregion,ourteamsdidtheschoolproudbyclinchingninemedals.

Ourheartiestcongratulationstoourstudentsfortheirgreateffort!

National Cocktail Competition 2012

The 24th National Cocktail Competition was heldat dblO on 26 June 2012. The NCC 2012 assessescontestants on their creativity, bartending skills andshowmanship. Despite the fierce competition, theteamgavetheirbestandbagged1Gold,1Silverand1Bronzeunderthestudentcategory.

WorldSkills Singapore(WSS) 2012

OrganisedbytheInstituteofTechnicalEducation(ITE)withthesupportoffivePolytechnics,theWorldSkillsSingapore is a nationwide skills competition thatrecognizessomeofthenation’sfinesttalents.ShaunGian,aShatecInstitutesstudentfromtheDiplomainCulinarySkillstookpartintheCookingcategoryandemergedwithaBronzemedal.

Shatec Shines in National Competition

SHATEC INSTITUTES NEWS�

In this issue, Mr Benedict Ng, GeneralManager, of M Hotel Singapore, was invitedtosharewithushisjourneytosuccess.

Do you have any advice to current Shatec students on how to be successful in the hospitality industry?

Iamastrongbelieveroflearningfromscratch.Understandingthefundamentalof whatever we want to achieve is critical to ensure success. Lifelongexperiencecountsandnothingisshortofpurehardwork.

Share with us your success story and how SHATEC has played a part in your career development through the years.

Inall,Ihavespent28yearsinthehospitalityindustryencompassingFrontOffice Operations and Sales & Marketing before rising to the position ofGeneralManager7yearsago.

IwouldattributemysuccesstoShatecfor layingastrongfoundationandequippingmewiththenecessaryexpertisetoforgeaheadinmycareer.Theskillset that I learnedandthebusinessacumenthat IdevelopedovertheyearshavehelpedmetoreachwhereIamtoday.

What is your most memorable experience whilst as a student at Shatec?

AfterthreemonthsofjoiningthethenDynastyHotelSingapore(whichistheMarriotttoday)intheearly‘80s,Iacceptedasponsorshipfromthehoteltopursuemystudiesfull-timeatShatec.

Itwas the teachingstaffand lecturerswho inspiredmeonwhat thehotelindustrycouldofferandthatstirredmyinterestandpassioninthistrade.Theclassroomlessonsandhands-onpracticumwereenrichingastheyofferedvaluable insights into the real-lifescenariosofhoteloperations.Theentireeducational experience was memorable and the lessons learned remainrelevantandusefultoday.

SPOTLIGHT

2013 will see Shatec celebrating its 30thAnniversary.Tokickstart theplanning,anorganizing committee chaired by Mr. LohLik Peng, Shatec Board Member and Ms

Gog Soon Joo, a Shatec alumna and ExecutiveDirector,InstituteforAdultLearninghasbeenset-up. Other committee members include Shatecalumni, general managers and industry partners.The inaugural meeting was held on 6 June 2012to discuss the outreach efforts and activities tocelebrate Shatec’s 30th Anniversary in 2013.The committee aims to create a memorable andmeaningfulcelebrationnotjustfortheschool,butalso for alumni and industry partners who havesupportedSHATECsinceitsinceptionin1983.

30th Anniversary Celebrations

Congratulations to Cherish Ng Finden, our SHATECgraduate from the class of 1986, National TradeCertificate2forwinningtheBritishCulinaryAssociationcovetedBestPastryChefofCraftGuildofChefsAward

recentlyinUnitedKingdom.

The Award recognizes established chefs for their professionalcareer achievements and for their role in mentoring youngercooks.AmongtheaccomplishmentsthatgarneredattentionfromtheguildwereherstintsasjudgeandmentorontheTVshowsMaster Chef United Kingdom, Master Chef Australia and theBBC’sJuniorBakeOff.

TheShatecgraduatestartedoutasachefdepartieatthePanPacificSingaporein1991,beforemovingontootherluxuryhotelssuchastheRafflesandSheratonTowersSingapore.MsFindenwasalsopartofanationalteamwhichwasplacedsecondinthe2000IKACulinaryOlympicsinErfurt,Germany.

Shatec Alumni making waves

SHATEC INSTITUTES NEWS �

Course Title Course Duration Workshop Date Fees (SHA member /

Non-SHA member)

Food and Beverage

FoodandBeverageRevenueManagement-NEWTime:2pmto6pm(Jul);2.30pmto5.30pm(Sep)

16hrs 24to28SepS$385.20/S$428.00

SDFTrainingAssistance:S$32.00

Up-sellingandSuggestiveSellingTechniquesforFoodandBeverageStaffTime:2.30pmto5.30pm

9hrs 17to19SepS$288.90/S$321.00


ManagingKitchenOperations-NEWTime:9amto4pm;9amto11am(Assessment)

30hrs24to28Sep

(Assessmenton29Sep)S$856.00/S$941.60


NewAsianCuisine-NEW Time:9amto4pm 18hrs 24to26Sep S$342.40/S$385.20

Teabreakfavourites-NEW Time:9amto6pm 16hrs 26to27Sep S$267.50/S$299.60

Englishteaparty-NEW Time:9amto6pm 16hrs 24&25Sep S$267.50/S$299.60

CocktailPartymadeeasy-NEW Time:9amto6pm 8hrs 28Sep S$133.75/S$149.80

WSQInteractwithandServeFood&BeverageGuestsTime:2.30pmto5.30pm(Theory) 9am-5pm(Assessment)

26hrs13to22Aug

(Assessmenton29&30Aug)

S$727.60/S$813.20SDFTrainingAssistance:S$182.00

AbsenteePayrollFunding:S$117.00

WSQFollowFoodandBeverageSafetyandHygienePoliciesandProcedures–EnglishWorkshopTime:9amto6pm(Practical);Assessment–timetobeadvised

7hrs 29Aug,26SepS$144.45/S$160.50

SDFTrainingAssistance:S$59.50AbsenteePayrollFunding:S$46.70

WSQFollowFoodandBeverageSafetyandHygienePoliciesandProcedures–MandarinWorkshopTime:9amto6pm(Practical);Assessment–timetobeadvised

7hrs 22Aug,20SepS$144.45/S$160.50

SDFTrainingAssistance:S$59.50AbsenteePayrollFunding:S$46.70

WSETLevel2IntermediateCertificateinWines&SpiritsTime:9amto6pm(theory)11amto12pm(assessment)

16hrs14&15Aug

(Assessmenton22Aug)

S$856.00/S$941.60SDFTrainingAssistance:S$111.44AbsenteePayrollFunding:S$71.64

Rooms (Housekeeping / Front Office)

Up-sellingandSuggestiveSellingTechniquesforFrontOfficeStaffTime:2.30pmto5.30pm

9hrs 11to13SepS$288.90/S$321.00


WSQPromoteTourismTime:2pmto6pm(Theory);Tobeadvised(Assessment)

16hrs27to30Aug

(Assessmenton31Aug)

S$385.20/S$428.00SDFTrainingAssistance:S$126.00AbsenteePayrollFunding:S$75.74

WSQServiceGuestRoomsTime:9amto6pm(Theory);Tobeadvised(Assessment)

40hrs1,2,3,6,7,10Aug

(Assessmenton13&14Aug)

S$941.60/S$1,048.60SDFTrainingAssistance:S$295.75


WSQHandleGuests/ResidentArrivalTime:9amto5pm(Theory);Assessment–timetobeadvised

28hrs3to6Sep

(Assessmenton10&11Sep)



WSQWorkSafelyTime:2pmto6pm(Theory);Assessment–timetobeadvised

12hrs27to29Aug

(Asessementon30Aug)



Communication & Language

FoundationEnglishTime:3pmto6pm

30hrs

17,19,24,2631Jul&2,7,10,14Aug(Assessmenton16Aug)

3,5,10,12,17,19,24,26Sep&1Oct,(Assessmenton3Oct)

S$460.10/S$513.60

ConversationalEnglishLevel1Time:3pmto6pm

30hrs13,17,21,24,27,31Aug&3,7Sep

(Assessmenton10&14Sep)S$460.10/S$513.60

ConversationalEnglishLevel2Time:3pmto6pm

30hrs18,20,25,27Sep&2,4,9,11,16Oct

(Assessmenton18Oct)S$481.50/S$535.00

WritingEmailsandMemo-NEW Time:3pmto7pm(Sep) 4hrs 4Sep S$74.90/S$83.46

Service Skills / Others

BusinessNetworking-NEW Time:2pmto6pm 4hrs 28Aug S$74.90/S$83.46

EssentialsofFinanceforHospitalityProfessionalsTime:9amto1pm(Theory);9amto11am(Assessment)

18hrs15,16,22&23Aug

(Assessmenton29Aug)S$278.20/S$310.30


ServiceRecoveryWorkshopTime:2pmto6pm

8hrs 12&13SepS$224.70/S$256.80


Education and Training Course Calendar 2012SHATEC INSTITUTES NEWS10

Pledging Support for InterContinental Hotels Group (IHG) Race Around the World, 18 April 2012

IncelebrationofIHG’sOlympicpartnershipwiththeLondon2012 Olympic and Paralympic Games last year, around25,000 colleagues in 47 countries came together to walk,run,swimandcycle,clockingatotalof68,588KM.Theevent

raisedatotalof$100,000whichwasdonatedtotheIHG“ShelterinaStorm”disasterrelieffund.Aportionofthemoneyraisedwent towards helping 250 colleagues and their families whohadtoleavetheirhomesaftertorrentialfloodinghitBangkokinOctober2011.

Following the success, the four IHG hotels in Singapore;InterContinental Singapore, Crowne Plaza Changi Airport,

Singapore, Holiday Inn Atrium Singapore and Holiday InnSingapore Orchard City Centre participated in the IHG raceAround the World on 18 April 2012. Through individual andcombinedactivities, theteamsclockedatotalof11,311.8KM.Theeventconcludedwiththegatheringofteammembersandcorporatecolleaguesfromall4hotelsatHolidayInnAtriumtotakepartina5KMeveningrunalongSingaporeRiver.

Withthecombinedeffortsofcolleaguesglobally,agrandtotalof$300,000donationwasraisedthisyearfortheIHG“ShelterinaStorm”disasterrelieffundwhichisthreetimestheoriginaldesireddonationgoal!

ParkRegisSingaporeispleasedtoannouncethatithasreceivedtheTripAdvisorCertificateofExcellenceawardfor2012.TheaccoladeisgivenonlytoestablishmentsthatconsistentlyachieveoutstandingtravellerreviewsonTripAdvisor,andisextended toqualifyingbusinessesworldwide.Approximately10percentofaccommodations listedonTripAdvisorreceivethisprestigiousaward.

“Wearetrulyheartenedthatoureffortstoshowcasethe warm hospitality of Park Regis Singapore toourguestsarebeing translated topositive travellerreviewsonTripAdvisor,”saidMrJasonDowd,GeneralManager,ParkRegisSingapore.“Asanewlyopenedbusinesshotel,winningtheawardforthefirsttimeisundoubtedlyatestamenttoParkRegisSingapore’scontinuedcommitment todeliverexceptionalguestexperience.”

The Certificate of Excellence award honourshospitalityexcellenceandtoqualifyfortheCertificateof Excellence, businesses must maintain an overallrating of four or higher, out of a possible five, asreviewed by travellers on TripAdvisor. Additionalcriteriaincludethevolumeofreviewsreceivedwithinthelast12months.

Park Regis Singapore earns 2012 TripAdvisor Certificate of Excellence

HOTEL CIRCUIT 11

Shangri-La Hotels and Resorts has unveileda revamped website that will allow travellersto experience the world’s most enchantingdestinations even before their journeys begin.

Enhancedfeatures,which includesharingthebestofthegroup’sphotography,willhelptravellersgetclosertotheirdestinations. Tocommemorate thenewsite,Shangri-Lawilllaunchthe“#LovingTheMoment”Instagraminitiativetoencourageeveryonetosharephotosoftheirlocation.

“After 10months in themaking,weareproud to launchthe new Shangri-La.com, which is just the beginning ofanexciting line-upofdigitalandsocial initiatives thatwewillberollingoutinthecomingyeartocreatericheruserexperiencesforourguests,”saidMichaelLeong,directorof corporate digital marketing at Shangri-La Hotels andResorts.“Wehopethesitewillmakeiteasierforourgueststo explore destinations, make and manage bookings,connectandsharethroughtheirsocialmediacommunities,andallowtravellerswhohavenotyetstayedwithustohaveabeautifulentryintotheworldofShangri-La.”

Getting Immersed in Shangri-La’s WorldFromwaterviewsatShangri-La’sRasaSayangResortandSpa, Penang to a bird’s-eye view of Sydney Harbour atShangri-LaHotel,Sydney,visitorswillbe takenonvisualjourneys that bring the hotel and destination experienceto life through imageryof the setting, food, servicesandfacilities.

The images featured on the new website were carefullyselectedtoillustratethestoryofeachhotelandreflecttheromanceoftravelandShangri-La’sheart-warmingservice.In addition, each individual property page now featuresa “Your Shangri-La Story” section, which transportstravellerstothehotelanddestinationthroughacompellingnarrative.

Shangri-La Hotels and Resorts Launches New Website to improve the Trip Planning Experience

Booking Made EasierThe new website features a user-friendly booking engine that wastestedbyShangriLa.comusers forfourmonthstohelpensureamoreconvenient confirmation process.With fewer steps and pages tocomplete a booking, it has neverbeen easier for travellers to booktheirShangri-Lastay.

For travellerswhoprefer toaccessShangri-La.com while on the go,fully optimised mobile versions ofthesitehavebeencreated for iPhone,AndroidandBlackberryusers. Nownomatterhowpeopleconnecttothewebsite,theywillhaveaccesstoallthefeaturesthatShangri-Lahastoofferonline.

Tomakebooking stays for frequent travellers easier andmoreconvenient,Shangri-LawillbelaunchingamobileapplicationforiPhoneandiPadusersattheendofJune.TheapplicationwillallowtravellerstofindaShangri-Lahotel,booktheirstay,andaccessall the latestoffers. Itwillalso letmembersofShangri-La’sguestrecognitionandrewardprogrammeGoldenCirclemanagetheiraccountswithafeweasytouches.

Expanding Benefits for Reward MembersMembersofShangri-La’sguestrecognitionandrewardprogramme,GoldenCircle,willbepleasedtolearnthattheGoldenCirclewebsitehasalsobeenrevamped with increased functionality to allow them to be more hands-onwhenitcomestotheirstays.GoldenCirclememberswillnowgettoenjoyfeaturesincluding:

• Chancetofullymanagepointsaswellasredemptionbookings

• AccesstoalistofallfuturereservationsatShangri-LaHotelsandResorts

• Abilitytomakeonlinerequestsandcheckthestatusofeachrequestonline

• Submitqueriesregardingearningpoints,redeemingpointsandbenefits

HOTEL CIRCUIT1�

RendezvousGrandHotelSingaporeandRendezvousGallery reopened on 23 May 2012. The event wasgraced by President Dr Tony Tan who pledged atleastS$125,000tothePresident’sChallengeaspart

oftheStraitsTradingCompanyLimited’s125thanniversary.

ThePresident’sChallengeisayear-longseriesofcommunity-driven activities initiated to raise awareness on how thecommunitycanget involvedinhelpingthelessfortunateandtoraisefundsforthesocialservicesector.

President Dr Tony Tan, together with the Straits TradingCompany Limited chairman Ms Chew Gek Khim and CEOMrEricTengwereinvitedtounveiltheplaquetoofficiatetheopeningofthehotel.

Aspartofthere-openingprogramme,oneofthebeneficiariesof the President’s Challenge, MINDS (Movement of theIntellectually Disabled of Singapore) put up a heart-warmingdance and percussion performance for the attendees, whilstfree flow of wines and canapés went around for the 250attendees.

TheiconiclandmarkatBrasBasahRoadhasrecentlyundergoneamajorrenovationandcompletedmostofitsrooms,driveway,PalongBar,swimmingpooland theRendezvousgallery.ThehotelalsohasanewIndonesianfinediningrestaurant,SeribuSariIndonesiandiningaswellastheCourtyard,whichservesEnglishafternoonteaforthosewhocraveforalazyafternoonofleisure.

Theeveningcocktailendedwithaprivatetourofthehoteltoshowcase its upgraded facilities and a hosted dinner at theSeribuSari Indonesianrestaurant locatedat thethird levelofRendezvousGallery.

ConcordeHotelSingaporehasachievedbizSAFESTARcertification,thehighestlevelinaprogressive5-stepprogrammeundertheWorkplaceSafetyAct,governedbytheWorkplaceSafetyandHealth(WSH)Council.

ConcordeHotelSingapore’sGeneralManager,Mr.LeoLlambiremarked, “The health and safety of our staff and guests isparamount at Concorde Hotel Singapore, and we are proudof achieving the highest safety and health standards set bythe Workplace Safety and Health Council.” “This certificationdemonstratestheHotel’scommitmenttomaintainingahealthy&safeworkplaceandenvironment.”

Concorde Hotel Singapore Awarded bizSAFE Star Certification

ConcordeHotelSingaporeisthefirstandonlyHotelinSingaporetoaccomplishdualSafety&HealthStandards ‘OSHM18002’and ‘SS506’, and the second Hotel in the city to attain thebizSAFESTARstatus.

The Workplace Safety and Health Council’s (WSH) bizSAFEinitiative isa5-stepprogrammedevelopedtohelpbusinessesbuild WSH capability and strengthen their WSH managementsystem. It enables companies to make safety an integral partoftheirbusinessandlearnhowtheycandriveproductivitywithWSHinnovations.

Rendezvous Grand Hotel Singapore and Gallery Re-open on 23 May!

HOTEL CIRCUIT 1�

The Sentosa, A Beaufort Hotel, isproud to announce that Chef deCuisine at The Cliff, Chef Yew EngTong, who represented Singapore

atBocused’OrAsiainShanghaifrom12to14June2012,hasclinchedthegoldmedal!ThisisthefirsttimeSingaporehaseverwonthegold.

Mr Richard Agon, General Manager of TheSentosa said “We are extremely proud ofChef Eng Tong’s win. We have had theutmost confidence that he will succeedas day in and day out, he has continually‘wowed’ourCliffguestswithhiscreations.Wewillcontinue tosupportChefEngTongwithhiscareeraspirations.”

Chef Yew’s winning dish consisted of beeftenderloin;mincedoysterbladeflavouredwithground cumin and coriander; and duxellesmade with three types of wild mushroomsencased in spinach, all rolled and tightlywrapped inParmahamwithasesameandparmesancrust.Thiswasservedalongsideabeefpastillamedallionmadewithacitrusybraisedbeefcheekwrappedincrispphyllo

Singapore’s representative, Chef Yew Eng Tong from The Cliff clinches gold medal at

Bocuse d’or Asia 2012!

InterContinental Singapore awarded BCA Green Mark GoldPLUS Award Certification

InterContinentalSingaporehasbeenawardedtheprestigiousGreen Mark GoldPLUS Certification for environmentalpracticesbytheBuildingandConstructionAuthority (BCA)ofSingapore.

“We are honoured to be the only hotel out of the forty-tworecipients to receive the Green Mark GoldPLUS award byBCA. This isa fantasticachievementandatruetestamenttothe hard work, dedication and commitment to environmentalsustainabilitybyourteam,”saysGeneralManager of InterContinental Singapore,Ms.TashTobias.

Therecentinvestmentinhighlyefficientchillersandupgradingofthechillerplanthave positively reduced operationalcosts, whilst generating energy savingof 2,115,000 kWh per year, or a 14.8percent improvement from the currentEnergyEfficientIndex.Additionally,withtheplannedinstallationofthenewheatpumps,increaseefficiencylevelsinbothenergy input and consumption whenproducinghotwaterwillbeachieved.

In order to achieve better efficiency in energy consumptionfor lighting, fittings throughout the hotel will be changed toT5 and LED lamps in phases. Also, motion sensors will beinstalled at a later stage in back of house areas to furtherensureminimalenergyconsumption,whichwill result ina36percent improvement from SS530, a code for EnvironmentalSustainability of Buildings. Success achieved to date is ourenergy saving of 80 percent following the installation of fullLEDlightingintheChineserestaurant,ManFuYuan,duringits

refurbishmentlastyear.

“ThisGreenMarkGoldPLUSawardaswellastherecentachievementof2012 EarthCheck Silver recognitionwill continue to motivate the teamand play a key role in helping ourhoteldeliverexceptionalservicetoallourguests,whilestayingcommittedto being corporate responsible toour stakeholders and achievingour core purpose of creating GreatHotels Guests Love,” concludesGeneralManagerofInterContinentalSingapore,Ms.TashTobias.

pastry;celeriacandtrufflecannellonimadewiththinlyslicedbabyzucchini;andfourtexturesofonion.

WithShanghai conquered,ChefEngTongwillhead to the coveted competition’s hallowedhalls inLyonnext year tobattle itoutwith20otherparticipantsworldwidefortheprestigiousbiennial Bocuse d’Or championship. Dubbedthe culinary world cup, it is the world’s mostprizedcompetitionforindividualchefs.

“WewereconfidentthatEngTongwoulddowellandweareextremelyproudofhisachievementsatBocused’OrAsia!Thepressureisnowonforhimtobringhomethetitle inLyonnextyear!”said Executive Chef at The Sentosa, RyanSonson.

Indeed, expectations run high - the last timeaSingaporeanchefstoodon thepodiumwasin1989whenChefWilliamWaitookhomethebronzemedal.

Chef Yew is an alumnus of Shatec Institutes. Congratulations Chef Yew from your alma mater, Shatec Institutes and SHA.

HOTEL CIRCUIT1�

Ridingonthewaveof increasedtouristarrivals and an improved economy,visitorattractionsinSingaporeenjoyedahealthygrowthinvisitorshiplastyear,

hitting49.7millionvisitors.

Representing a 7.3% net increase over theprevious year, the robust numbers show thatwildlifeandnatureparks,themeparks,museums,edutainment centres and other tourism andlifestyledestinationsarefastbecomingpopularrecreationaloptionsfortouristsandlocalsalike.Slightly over half (53.1%) of visitors to theseattractionsarelocalswhiletheremaining46.9%aretouristsandforeigners.

TheseresultswereannouncedbytheAssociationof Singapore Attractions (ASA) after a recentlyconcluded study of the 2011 visitorshipperformance for its members. A total of 34 ofits member attractions representing the lion’s

share of attractions in Singapore participatedin thesurvey.They includeamixofboth largeand small operators such as the SingaporeZoo, Sentosa Island, National Heritage Boardmuseums, Singapore Science Centre, Sentosa4DMagixandUnderwaterWorld.

Visitor attractions in the Civic District saw thehighestgrowthinvisitorship–an11.4%increasecompared to the previous year. This could beattributedtotheimprovedtransportnetworkstothecity,openingofnewattractionssuchastheMarinaBaySands,aswellas theorganizationof major exhibitions and festivals by the NHBmuseums.

Attractions on Sentosa also enjoyedimprovements in visitorship (5.9%growth)dueto the positive “halo effect” of new attractionsopening on the island as well as its improvedconnectivity to the mainland. While overall

visitorship to attractions has improved, notall attractions enjoyed the same positiveoutcomes.

MrKevinCheong,ChairmanofASA,commented,“We’re happy to note that a majority of ourmembers registering positive performance lastyear.While theopeningofnewattractionsandorganization of events have helped to boostvisitorship, we’re also concerned that someof the older attractions have suffered slightdecreases in business. ASA is committed toworking closely with our members to helpthem renew or rejuvenate their products andservice offerings. We will also join hands withkey partners such as the Singapore TourismBoard (STB), Workforce Development Agency(WDA), as well as counterparts in the tourismand domestic sector to position attractionsfavourably as choice recreational and lifestyleactivitiesforconsumers.”

Singapore has once again maintainedits position as Asia’s Top ConventionCity for 10 years running, accordingto the latest Global Rankings by

the International Congress and ConventionAssociation (ICCA). In addition, Singapore hasretaineditsspotastheonlyAsiancityintheTopFive Convention Cities in the World alongsideVienna,Barcelona,ParisandBerlin,since2006.

Robust performance in the Meetings,Incentives, Conventions and Exhibitions(MICE) industry saw a 46 per cent year-on-year growth in the number of conventions,conferences and tradeshows in 2011. Keyeventsalsodemonstratedstronggrowthwithincreasedattendanceandparticipation.

Ms Neeta Lachmandas, Assistant ChiefExecutive of the Singapore Tourism Board(STB),commented,“Weareproudthatwehavemaintainedourappeal toglobalbusinessesas

a premier hub in the Asia Pacific region. Oursuccess can be attributed to several factors:a vibrant eco-system that nurtures businessevents of exceptional quality, the dynamicgrowth in Asia, and most importantly, thededicationofourMICEindustrypartners.”

“Looking ahead, Singapore aims to continueleveraging the growing opportunities in Asiaand our strong knowledge network to furtherstrengthen our position as a preferred MICEdestination. Singapore strives to differentiateitself by co-creating and developing astrong network of business events withinSingapore’s key priority industries. Throughclose collaboration with professional industrypartners and sustained efforts to developthe capabilities of Singapore’s key industryclusters such as biomedical and healthcare;infocomm technologies; environment andenergy;andbankingandfinance,STBserves

Singapore Attractions draw close to 50 million visitors in 2011

Calendar of Conventions & Exhibitions (Jul – Sep 2012)Date:From To

Event:

01Jul 04Jul CleanEnviroSummitSingapore2012

01Jul 05Jul SingaporeInternationalWaterWeek2012

02Jul 05Jul 5thAsianParticleTechnologySymposium

02Jul 06Jul MERGA2012

05Jul 06Jul AdultLearningSymposium2012

09Jul 10Jul 2ndMilitaryAirliftAsiaPacific2012

15Jul 19Jul 11thInternationalSymposiumonProcessSystemsEngineering

25Jul 27JulStationery&OfficeLink2012SingaporeGiftsandPremiumFairs

30Jul 03Aug 24thCongressoftheFederationofAsianMasterTailors2012

22Aug 28Aug FIAPCongress2012

09Sep 13Sep 4thInternationalCongressofZookeepers

12Sep 14Sep The8thOccupationalSafety&HealthExhibitionforAsia

16Sep 18Sep AAPG2012InternationalConferenceandExhibition(Source: Singapore Tourism Board)

New Chief Executive for

Singapore Tourism Board

Mr Lionel Yeo isthe new ChiefExecutive forthe SingaporeTourism Board.His appointmentisforthreeyears,witheffectfrom1June2012.MrYeotookoverfromMs Aw Kah Peng, who steppeddownon31May2012topursueherpersonalinterests,aftermorethan 20 years of service in thepublicsector.

Singapore reigns as Asia’s Top Convention City for the tenth consecutive year

toattractanddevelopflagshipMICEeventsofinternationalstandingthatreinforceSingapore’sattractivenessasaleadingMICEcity.”

Inaugural events that made Singapore theirpreferred launch-pad to tap onto Asia’sgrowth include Cruise Shipping Asia 2011,International Air Transport Association (IATA)Global Aviation Human Capital Summit, andScreenSingapore.OtherkeyconferencessuchasMusicMattersandDigitalMattersandAsiaSmart Grid gathered business and opinionleadersintheirrespectiveindustries.

Theyearalsosawthesecuringof17newworldcongresses forSingapore’s lineupofeventsfrom2012to2016.Theseincludethe52ndACIWorldCongressin2013,theWorldFederationof Engineering Organisations Congress 2013andthe36thWorldDiamondCongressin2013and the International Congress of the WorldConfederationforPhysicalTherapy2015.

TOURIST TRACKS 1�

THE SHA ASSOCIATE MEMBERS

THE SHA HOTEL MEMBERSHolidayInnAtriumSingaporeHolidayInnSingaporeOrchardCityCentreHotel1929Hotel81(DICKSON)Hotel81(GEYLANG)Hotel81(STAR)HotelFortCanningSingaporeHotelGrandCentralHotelGrandChancellorHotelGrandPacificHotelMiramar(S)LtdHotelRe!@Pearl’sHillHotelRoyalHotelRoyal@QueensHotelSupremeibisSingaporeonBencoolenibisSingaporeNovenaInnotelHotelKlapsons,TheBoutiqueHotelInterContinentalSingaporeLandmarkVillageHotelLinkHotelMHotelSingaporeMandarinOrchardSingaporeMandarinOriental,SingaporeMarinaBaySandsMarinaMandarinSingaporeMoonHotelMovenpickHeritageHotelSentosaNaumiHotelNewMajesticHotelNostalgiaHotelNovotelSingaporeClarkeQuayOasiaHotelOrchardHotelOrchardParadeHotelPanPacificOrchardPanPacificSingaporeParcSovereignHotel

ParkAvenueRochesterParkHotelClarkeQuayParkRegisSingaporeParkroyalonBeachRoadParkroyalonKitchenerRoadPeninsula.ExcelsiorHotelPerakHotelQualityHotelMarlowTheQuincyHotelRafflesHotelTheRegentSingaporeRELCInternationalHotelRendezvousGrandHotelSingaporeResortsWorldatSentosa(CrockfordsTower,FestiveHotel,HardRockHotel,HotelMichael)TheRitz-Carlton,MilleniaSingaporeRiverviewHotelRobertsonQuayHotelRoyalPlazaonScottsTheScarletHotelTheSentosaResort&Spa–ABeaufortHotelShangri-LaHotelShangri-La’sRasaSentosaResort,SingaporeSheratonTowersSingaporeSingaporeMarriottHotelSloaneCourtHotelSouth-EastAsiaHotelTheStRegisSingaporeStudioMHotelSwissotelMerchantCourt,SingaporeSwissotelTheStamford,SingaporeTradersHotelVHotelSingaporeValueHotel-ThomsonWSingaporeSentosaCoveWanderlustHotelWangzHotelYorkHotel

ManpowerSingaporeNanyangPolytechnicNeoGroupPteLtdOne°15MarinaClubOrchidCountryClubPastaFrescaDaSalvatorePteLtdPernodRicardSingaporePteLtdPinedaleTradingPteLtdTheQuaysideGroupPteLtdRepublicofSingaporeYachtClubRepublicPlazaCityClub(S)PteLtdSAHotelManagementPteLtdSedonaHotelsInternationalSerangoonGardensCountryClubSiaHuatPteLtdSimmons(SoutheastAsia)PteLtd

SingaporeExhibitionServicesSingaporeFoodIndustries(Pte)LtdSingaporeIslandCountryClubSingaporeMeritusInternationalHotelsPteLtdSingaporeRecreationClubSingaporeSwimmingClubSingaporeTelecommunicationsLimitedSomerville(Singapore)PteLtdStarhubLtdTheTanglinClubTourismManagementInstituteofSingaporeTraneSingaporeUnileverSingaporePteLtdYHS(Singapore)PteLtd

AlbertCourtVillageHotelAmaraSanctuaryResortSentosaAmaraSingaporeAscottRafflesPlaceSingaporeBayHotelSingaporeBayviewHotelSingaporeBeachHotelBencoolenHotelBerjayaHotelBestWesternJayleen1918BroadwayHotelCapellaHotel,SingaporeCarltonHotelChangiVillageHotel–AFarEastHotelConcordeHotelSingaporeConradCentennialSingaporeCopthorneKing'sHotelSingaporeCrownePlazaChangiAirportEastVillageHotelTheElizabethHotelFairmontSingaporeFortunaHotelFourSeasonsHotelFragranceHotel-RubyFragranceHotel-SapphireTheFullertonHotelTheFullertonBayHotelSingaporeFuramaCityCentreSingaporeFuramaRiverFrontSingaporeTheGalleryHotelGoodwoodParkHotelGrandCopthorneWaterfrontHotelSingaporeGrandHyattSingaporeGrandMercureRoxyHotelGrandParkCityHallGrandParkOrchardHangout@MountEmilyHiltonSingapore

TheAmericanClubSingaporeAuricPacificMarketingPteLtdBatamViewBeachResortCareerStarInternationalPteLtdCofelySoutheastAsiaPteLtdCostaSandsResort(DowntownEast)DocomoIntertouchPteLtdGRIDCommunicationsPteLtdHimawariPteLtdHPLHotels&ResortsInstituteofTechnicalEducation(ITE)InternationalExecutiveEducationCenterPteLtdJack’sPlaceHoldingsPteLtdKaplanHigherEducationKristonFood&BeveragePteLtd

(as at 30 June 2012)

sha update · 17 cantonment road, singapore 089740 email : [email protected] website :...

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